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This episode of the MedSpa Marketing Show provides valuable insights on how to successfully create paid advertisements for medical spas, skincare clinics, and plastic surgeries on platforms like Facebook and Instagram.
We provide guidance on understanding the compliance rules defined by Meta, the need for creating educational content, the significance of having dedicated landing pages for ad traffic, and strategies to promote free consultations to draw potential clients. The importance of building an email list for direct marketing is also stressed upon.
Tips to avoid content disapproval and account restrictions include avoiding before-and-after images and prescription medication terms in ads based on the location, and not negatively targeting personal attributes or health in ad content.
00:00 Introduction to MedSpa Marketing Show
00:10 Understanding Facebook and Instagram Ads
01:46 The Challenges of Paid Ads for Aesthetic Services
02:43 Transforming Challenges into Successful Campaigns
02:48 The Importance of Paid Ads for Your Practice
05:58 Understanding Compliance on Social Platforms
06:24 Strategies for Effective Paid Ads
12:04 Avoiding Facebook Jail: Tips for Success
16:33 Working with Partners and Influencers
17:40 Growing Your Email List or Messenger List
23:28 Conclusion and Final Thoughts
Full Show Notes & Resources: https://vibrantmarketing.net/facebook-instagram-ad-compliance-medspas
Follow us on Instagram: Instagram.com/theaestheticjunkie
All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
5
44 ratings
This episode of the MedSpa Marketing Show provides valuable insights on how to successfully create paid advertisements for medical spas, skincare clinics, and plastic surgeries on platforms like Facebook and Instagram.
We provide guidance on understanding the compliance rules defined by Meta, the need for creating educational content, the significance of having dedicated landing pages for ad traffic, and strategies to promote free consultations to draw potential clients. The importance of building an email list for direct marketing is also stressed upon.
Tips to avoid content disapproval and account restrictions include avoiding before-and-after images and prescription medication terms in ads based on the location, and not negatively targeting personal attributes or health in ad content.
00:00 Introduction to MedSpa Marketing Show
00:10 Understanding Facebook and Instagram Ads
01:46 The Challenges of Paid Ads for Aesthetic Services
02:43 Transforming Challenges into Successful Campaigns
02:48 The Importance of Paid Ads for Your Practice
05:58 Understanding Compliance on Social Platforms
06:24 Strategies for Effective Paid Ads
12:04 Avoiding Facebook Jail: Tips for Success
16:33 Working with Partners and Influencers
17:40 Growing Your Email List or Messenger List
23:28 Conclusion and Final Thoughts
Full Show Notes & Resources: https://vibrantmarketing.net/facebook-instagram-ad-compliance-medspas
Follow us on Instagram: Instagram.com/theaestheticjunkie
All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
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