The Dr. Maddy Show

In this episode, Dr. Maddy Roth dives into the rapid rise—and recent fall—of clinics that opened during the COVID era. She unpacks what fueled the boom, the challenges many clinics are now facing, and the key lessons providers and practice owners can learn moving forward. An honest, insightful look at how the pandemic reshaped the clinic landscape and what’s to come!

What happens when strategy meets automation? You get unstoppable growth. Dr. Maddy Roth and Nicole Eldridge dive into the tools, tactics, and mindset shifts that help entrepreneurs scale with ease. Whether you’re a new founder or a seasoned visionary, this episode is packed with clarity, confidence, and actionable insights.

In this thought-provoking episode, Dr. Maddy unpacks the powerful analogy "Don’t think, just play" and its surprising relevance in the high-stakes world of business. Drawing from psychology, entrepreneurship, and real-world examples, she explores how embracing spontaneity and instinct - rather than overthinking - can lead to bold, transformative decisions. Whether you're launching a startup or navigating corporate uncertainty, this episode will challenge how you approach risk and inspire a more intuitive, confident mindset.

Thinking about buying a practice? In this episode, Dr. Maddy busts the biggest misconceptions around practice ownership — from evaluating true profit and margins to understanding what a business is really worth. Learn how to assess value beyond surface numbers, when buying a practice actually makes sense, and why digital marketing plays a critical role in long-term success. Whether you're a first-time buyer or just exploring your options, this is the insight you didn’t know you needed.

In this episode of the Build Beyond podcast, host Chris Nettley sits down with Dr. Maddie Roth, a renowned physical therapist specializing in pelvic health. Together, they explore the compelling reasons why patients might choose cash-based healthcare over traditional insurance models. Discover how this approach enhances the quality of care, fosters stronger patient-provider relationships, and leads to better health outcomes.

If you want it done, track it. Dr. Maddy discovered that most of the time, her clinicians weren't even aware of some of the issues with their numbers. As soon as she made them aware and started sharing the tracking with them, it was an immediate change! Dr. Maddy shares the two metrics she finds the most important to track to know the health of the clinic.

Also, stay tuned to the end for the cutest visitor!

Hitting that first 10K day is UNREAL! If you haven't yet, just wait - it's amazing. On the flip side though, some things happen in the clinic that we could never even imagine (like wild animals hanging out for the day). And of course, those two things will always happen on the same day! Dr. Maddy shares some of her major wins as well as major frustrations with running a pelvic health clinic and how she deals with the daily ups and downs.

This is a really common question - what does it look like to hire an OT to work in your pelvic therapy clinic? Dr. Maddy breaks it down - the logistics of filling the background knowledge gaps, training, billing, salary, all of it! But she also talk about some of the major benefits of hiring an OT. If you want to know even more, check out her episode with Lindsay Vestal where they dig into this even more.

Whether or not you should scale is such a hard question to answer. Dr. Maddy has had some new thoughts on this as she continues to grow her own practice.

Where are you at in your business? Let us know in the comments!

Find out more about what RCG can do for you! Visit us at ⁠⁠⁠⁠⁠⁠https://rcgbiz.com/home⁠⁠

Dr. Maddy is sharing what she's learned about marketing now that she has three locations running. Biggest thing - what works one place won't work at another. It might be easy to just run the same ads and do the same marketing for each location, but it won't get your schedules filled across the board.

Find out more about what RCG can do for you! Visit us at ⁠⁠⁠⁠⁠⁠https://rcgbiz.com/home⁠⁠⁠