E259: How to grow a newsletter. Lessons from 4 years.

Short subject lines and content vs long? Send times - 9 AM, 12 PM, or 9 PM? Cadence - none vs biweekly vs weekly?

What really matters. Everything is shared here. If you have a newsletter, this is worth watching.

Source is the very talented Ali Abouelatta with his newsletter, First 1000. Read this specific issue here: https://read.first1000.co/p/things-matter-for-growing-a-newsletter

For more episodes of The Edward Show: https://edwardsturm.com/the-edward-show/

E258: How Neil Patel repurposes content.

Brilliant strategy.

He uses X as a testing ground for hooks and scripts. Writes entire scripts on X. Turns the best performers into videos and more.

#contentmarketing #marketing #digitalmarketing #neilpatel

The Edward Show https://edwardsturm.com/the-edward-show/

E257: Easiest. Instagram. Ever.

219,000 followers. Posts the same video every day. 104 days in a row so far.

The video is a clip from BoJack Horseman.

Tons of opportunity for monetization.

Everything can be automated.

Wild.

#socialmediahacks #sidehustle #digitalmarketing #instagramtips

The Edward Show https://edwardsturm.com/the-edward-show/

E256: The parasite SEO I saw IRL this morning.

#seo #searchengineoptimization #parasiteseo #blackhat

E255: 4 lies that bring founders traction.

1. Parasite SEO. Full episode: https://www.youtube.com/watch?v=t8fYuFqHbXk
2. Pivoting after lying to seed investors. Full episode: https://www.youtube.com/watch?v=UGKwoqVm24w
3. Trading up the chain to manipulate the media. Full episode: https://www.youtube.com/watch?v=iYH3uFTSWeA
4. Exaggerating hooks in content to retain viewers/listeners/readers. Full episode: https://www.youtube.com/watch?v=xMdksSNOWaM

#blackhat #ycombinator #digitalmarketing #mediamanipulation

The Edward Show https://edwardsturm.com/the-edward-show/

E254: Pimentae Tequila's insane guerilla marketing story... They built a tequila startup as their side hustle and ran out of money right before launch. They had put all their savings and paychecks into the startup. Here's how they turned it around. #gotomarket #startups #buildinpublic #marketing The Edward Show https://edwardsturm.com/the-edward-show/

E253: My TwitterX Ad Glitch copy revealed. I ran hundreds of campaigns when the TwitterX Ads Glitch was active. This was my highest converting copy. #twitterxadsglitch #copywriting #paidmedia #mediabuyer The Edward Show https://edwardsturm.com/the-edward-show/

E252: It blows my mind how some of the most effective marketing is also some of the laziest.

Deliberately putting in LESS effort gets MORE results.

#marketing #seo #contentmarketing #growthhacking

The Edward Show https://edwardsturm.com/the-edward-show/

E251: People are using Microsoft, Google, and even university forums to do parasite SEO. This is in addition to Reddit and Quora, which I previously reported on.

SEOs insert their content into these places, even stealing that content from elsewhere, and rank above the original.

Credit to Charles Floate for the share.

#parasiteseo #seo #searchengineoptimization #affiliatemarketing

E250: This dating app requires a credit score of 675+ for its users.

Sounds like a low user base?

It's secretly an incredible free publicity stunt and backlink magnet. Brilliant.

My SEO articles: https://edwardsturm.com/articles/search-engine-optimization/

#gotomarket #seo #linkbuilding #viralmarketing

The Edward Show https://edwardsturm.com/the-edward-show/