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The Effective CMO: Telstra's Brent Smart
Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution.
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By WARC
5
1010 ratings
Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution.
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