The Elevated Coach Podcast

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Failure is the goal, not the obstacle.
• Resilience is built through facing failures.
• Bold actions are essential for success.
• The greatest failures redirect us to our purpose.
• Total freedom comes from trying more than failing.

Sound bites:

• "Failure is the goal, not the obstacle."
• "The level of inner resilience I've developed is unbreakable."
• "The treasure you seek is in the cave you fear to enter."

Time stamps:

00:00 Introduction: The Power of Failure

02:09 Risking It All for a Startup

04:25 Persistence Amid Rejection

06:46 Pivoting During COVID-19

09:22 Rebuilding Through Coaching

10:31 Living the Dream Life

11:40 Inner Resilience and Fear of Failure

12:34 The Power of Trying More

13:34 The Joy of Failure and Boldness

14:04 Final Words: Enter the Cave to Find Treasure

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The importance of understanding your wiring and energetic signature in content creation
• Joel's personal story of investing in a branding coach and finding his authentic way
• The concept of 'your blueprint' involving human design, gene keys, and numerology
• Why copying others' strategies is ineffective and how to discover your own way
• The significance of depth and completeness of thinking in marketing
• How to articulate your old way versus the new way to stand out
• The role of defining your enemy and building your lexicon in branding
• Focusing on one ideal client instead of demographics for better engagement
• The four pillars of your world: stories, setting, scars, and stack
• The process of building a personal brand from the inside out for sustainable success

Sound bites:

• "Most personal branding advice isn't made for heart led coaches"
• "Content creation should feel light and easy"
• "Depth of thinking builds trust and confidence"

Time stamps:

00:00 Joel's message to exhausted coaches and the focus of this episode

02:25 Joel's experiment with a branding coach and the results

03:24 Realizing the importance of aligning with your energy and signature

04:22 Working with human design and finding your unique way of creating content

05:17 The pitfalls of copying others and the value of depth in branding

06:12 Why becoming someone worth following is the most profitable strategy

07:08 The four parts of your world: stories, setting, scars, and stack

08:34 Sharing personal stories and building relatability

09:31 Creating your environment and setting in content creation

10:24 Sharing scars and limitations to build authenticity

11:29 The importance of rituals and interests in your world

12:56 The depth of thinking versus uniqueness in marketing

13:26 Your unique framework and articulation of the old versus new way

14:24 Defining your enemy and building your lexicon

15:49 Living rent-free in your audience’s mind with your language

16:19 The core message: Be there when it's now

17:12 Why focusing on one person is more effective than demographics

19:03 The importance of speaking directly to your ideal client

20:04 Building your personal brand from the inside out

21:02 Upcoming workshop and final thoughts

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Your personal brand is your soul code, not just aesthetics.
• Follow your wiring, not someone else's strategy.
• AI can threaten your human connection, so share your world.
• Your offer should reflect your unique perspective, not just your niche.
• Deepen your thinking and beliefs to stand out.
• Your authenticity and stories are your greatest assets.

Sound bites:

• "Your humanness is the moat."
• "Your world is why people feel connected to you."
• "You are not your niche, your offer is."

Time stamps:

00:00 The difference between embodiment and packaging in coaching

01:03 Why most coaches struggle with their personal brand

01:54 The importance of soul code over aesthetics

02:27 Building a community of heart-led coaches

04:03 Leveraging negative thinking to strengthen your soul code

05:00 The impact of scripted content on your soul

07:57 Why following someone else's strategy destroys your reputation

08:42 The importance of understanding your wiring

09:07 The rise of human connection in a tech world

10:53 AI as a moat and the power of human humanness

12:20 Sharing your world to build a strong reputation

13:25 The paradox of being unique versus being authentic

14:26 Why your offer is your true niche

15:22 Developing your unique way and deep thinking

16:39 You are not your niche, your offer is

17:07 The importance of sharing your world and stories

18:42 Focusing on your 'who' rather than trying to be your niche

19:22 Building a cult-like following by clarifying your wiring and soul code

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Trust one clear system instead of second-guessing yourself.
• Develop your unique signal to stand out in a sea of sameness.
• Balance masculine structure with feminine creativity.
• Live as enrollment to attract clients effortlessly.
• Use spirituality to focus on creation rather than control.

Sound bites:

• "You've been sold a lie about needing to go viral."
• "There are just four things you need to focus on."
• "The less you need, the more magnetic you become."

Time stamps:

00:00 The myth of needing to go viral and overcomplicate marketing

02:24 The four pillars: signal, sales, systems, spirituality

06:17 The impact of AI and the importance of developing your soul code

11:20 The paradox of sales: need less, attract more

13:53 Living as enrollment and creating effortless conversations

16:46 Designing your marketing like a row of dominoes

20:02 The importance of rhythm over consistency and balancing energies

24:42 Building the community flywheel for leverage

26:32 Shifting focus from material circumstances to spiritual and mental creation

28:23 The complete map of building a life-sized business

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠⁠https://ssd.theelevated.coach⁠⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠⁠https://playbook.theelevated.coach⁠⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠⁠https://test.theelevated.coach⁠⁠

Connect with Paul here:

⁠https://www.instagram.com/thoroughlyhuman/⁠

Connect with Joel here:

⁠⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠⁠

⁠⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠⁠

⁠⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The integration of therapy and coaching for behavior change
• The importance of niche clarity in coaching business
• Overcoming scarcity mindset and pricing issues
• The role of community and support networks
• Shifting internal beliefs about wealth and success
• Authenticity as a growth strategy
• The impact of mindset shifts on client attraction
• The significance of asking for support and investment

Sound bites:

• "The power of asking is incredible."
• "Money is a tool for transformation."
• "Showcasing your results is something to be proud of."

Time stamps:

00:00 Introduction to Paul and his work

02:07 Paul's approach to behavior change and addiction

04:12 Challenges before joining ECC and business struggles

07:52 Overcoming internal blocks and fears to invest

12:01 The power of asking and energetic shifts

16:01 Results achieved through ECC and clarity on niche

19:55 Internal shifts around wealth and authenticity

25:06 The community's role in support and growth

29:11 Advice for coaches on the fence about joining ECC

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The importance of focusing on internal standards rather than external results
• How your thoughts, feelings, and physiology influence your actions and results
• The concept of designing your 'trademark week' to live as if you've already achieved your goals
• The role of environment in reducing reliance on willpower and creating lasting change
• The five standards: cultivate, create, connect, coach, and celebrate, for business growth

Sound bites:

• "Your results are the manifestation of past thoughts, feelings, and actions"
• "The energy fueling the action is more important than the action itself"
• "Live as if it were done, to live at the next level"

Time stamps:

00:00 Introduction: The Final Quarter and the Great Lock-in

01:06 Joel's Personal Story of Business Growth in 2005

02:05 The Power of Subtraction, Not Addition

03:01 Join the 90-Day Challenge and WhatsApp Accountability Group

04:26 Reflecting on 2026 Goals and Recent Challenges

05:54 Reality Transurfing: Your Results Reflect Your Inner World

07:22 Results Are Receipts, Not Verdicts

08:20 The Triangle of Reality: Thoughts, Feelings, Physiology

10:14 Changing Physiology to Shift Results

12:21 Designing Your Trademark Week for Success

17:18 Living as Your Future Self and Overcoming Resistance

18:17 The Messy Middle of Change and How to Overcome It

20:11 Outsourcing Willpower Through Environment Design

22:07 The 3 C's of Environment: Content, Community, Commitments

23:34 The Power of Surrounding Yourself with Higher-Level People

24:02 Focusing on Internal Standards Instead of External Results

25:00 The 5 Standards: Cultivate, Create, Connect, Coach, Celebrate

28:24 Summary: The 5 Subtractions for Business Transformation

29:22 Join the 90-Day Journey and Final Words

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Making decisions quickly can lead to a more successful and joyful life.
• Choosing your regrets involves assessing what you will regret least in the future.
• Courage is essential to act on decisions that align with your true desires.
• Reflecting on past regrets helps inform present choices.
• Simple decision frameworks can have profound impacts on life.

Sound bites:

"This is the exact decision-making process I followed"

"I want to do that, but am I allowed to?"

"Choose your regrets, and act with courage"

Time stamps:

00:00 Introduction to decision-making and its impact on life

02:01 A missed opportunity to connect with a drumming group

04:30 The story of the warrior at Medicine Festival

06:27 The courage required to make regret-minimizing decisions

07:23 Encouragement to apply the regret-based decision process

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Energy creates energy, focus on fueling your energy first.
• Gentle movement and breathing can significantly boost morning energy.
• Connecting with your body and heart enhances overall well-being.
• Breathing through the nose releases anti-inflammatory chemicals.
• A quick, physical routine can set a powerful tone for the day.

Sound bites:

"Energy fuels the action, not the other way around"

"Lead with the body and the mind will follow"

"You are a gift to this world, go make it better"

Time stamps:

00:00 Introduction and purpose of the energy routine

02:23 Using gravity and relaxation to release tension

05:07 Opening the chest and connecting with love and gratitude

07:29 Hip openers and connecting to power source

08:21 Hip circles, slaps, and dynamic movements

09:30 Ski jumpers and breathing through the nose

09:59 Seated squat and hip opening exercises

11:02 Breathing exercises and full-body activation

11:53 Face massage and final energizing techniques

12:22 Closing remarks and encouragement to start the day positively

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The three biggest obstacles for coaches: confusion, no clients, feast of famine
• The concept of signal and how to clarify your unique transmission
• Living your future self now through your trademark week
• Building your soul code using human design, gene keys, numerology
• Simplifying content creation with the daily drop strategy
• The offer octagon and positioning your niche as the front door
• Building the enrollment habit through daily practice
• The three parts of systems: growth engine, heartbeat, community flywheel

Sound bites:

• "Build a life-sized business without selling your soul"
• "You do not need many people to build a scalable business"
• "Your offer is your niche, not you"

Time stamps:

00:00 Introduction and Joel's mission

03:17 The three biggest obstacles for coaches

07:19 Understanding your soul code and energetic blueprint

09:21 Defining your signature offer with the offer octagon

11:33 The clean clothes approach to sales

12:12 The growth engine and automations

13:17 Focusing on assets and campaigns

13:52 Creating leverage with the community flywheel

15:20 Join the Elevator Coaching Collective

16:18 Closing thoughts and encouragement