The Elevated Coach Podcast

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The unspoken realities of heart-led leadership
• The emotional toll of caring deeply as a leader
• Balancing family, business, and personal authenticity

Sound bites:

"I speak from my heart, not to manipulate."

"Caring is my biggest competitive advantage."

"Leadership is a joy, despite the costs."

Time stamps:

00:00 The Heart of Leadership

09:26 The Cost of Caring

16:16 Vulnerability and Connection

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Building depth over width
• The importance of certainty in sales
• Responsibility as a growth lever
• The role of presence and calm in coaching
• Client retention as a business strategy

Sound bites:

"People buy certainty, not knowledge."

"Growth begins when excuses stop."

"Presence and safety are your greatest assets."

Time stamps:

00:00 Chasing Virality vs. Building Depth

03:28 The Power of Personal Experience

06:49 The Importance of Responsibility

10:20 Staying in the Game

13:16 Caring Deeply as a Business Strategy

Here are 3 ways we can help you:

1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠

2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉 ⁠https://playbook.theelevated.coach⁠

3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Most coaches are stuck in a revenue treadmill and need to shift to system-based growth.
• Building demand creates confidence and long-term success.
• Designing your week around scarcity and demand can transform your business.
• The three phases of the authority flywheel: attract, convert, scale.
• Leverage client work into scalable assets and community for growth.

Sound bites:

"Confidence equals demand over supply."

"Design your dream week first."

"Teach one core mechanism and reinforce it."

Time stamps:

00:00 The Heart of Coaching: Finding Your Calling

03:46 Breaking the Revenue Treadmill: Shifting Mindsets

06:27 Building Systems for Sustainable Income

09:44 The Authority Flywheel: Creating Demand and Confidence

12:30 Designing Your Trademark Week for Success

16:20 The Product Pyramid Ecosystem: Structuring Offers

19:07 The Path of Easy Yeses: Building Authority

22:06 Scaling Your Coaching Business: From Practitioner to Leader

24:58 Creating a Sacred Community for Client Retention

28:07 The New Game: Building Assets for Freedom

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Impact of AI on coaching and content creation
• Four pillars for future-proofing your coaching business
• The importance of embodying your message and authenticity
• Building irreplaceable, human-centered content
• Developing discernment, judgment, and internal regulation

Sound bites:

"The future is now. It is disrupting the market."

"Don't outsource your whole soul to AI."

"The big corporates aren't so secure anymore."

Time stamps:

00:00 Introduction: The Four Pillars of Future-Proof Coaching

01:03 AI's Disruption and the Need for a Human Edge

01:51 The Dangers of AI Deniers and Over-Optimizers

02:48 Introducing the AI Amplifiers: The Third Camp

03:35 The Power of Embodying Your Message

06:38 AI and the Future of Content Creation

08:28 Building Irreplaceable Content and Personal Brand

10:22 Mastering Discernment and Judgment in the AI Era

12:46 The Importance of First Principles and Human Psychology

13:52 The Need for Internal Regulation and Slowing Down

16:13 Conclusion: Embrace Humanity and Use AI to Amplify Your Voice

Connect with Joel here:

⁠https://www.instagram.com/coach.joel.burgess/⁠

⁠https://www.linkedin.com/in/coachjoelburgess/⁠

⁠https://www.youtube.com/@coach.joel.burgess⁠

Key takeaways:

• AI amplifies whatever you feed it, including bad ideas.
• Human wisdom and context are irreplaceable by AI.
• Ask AI questions that bring you closer to your human felt sense.
• Validate your core offer with paying clients first.
• Seek mentorship to cut through noise and focus on signal.

Sound bites:
"Human wisdom is irreplaceable."
"Use AI to find your felt sense."
"Beware of amplifying dissonance."

Time stamps:
00:00 The Risks of Using ChatGPT for Business Strategy
01:04 Real-Life Example: Four Months Wasted on the Wrong Idea
01:59 The Pitfall of Surface-Level Questions to AI
02:54 AI Amplifies Bad Ideas Without Wisdom
03:50 The Value of Human Experience and Context
05:36 Why AI Validation Can Lead to Poor Outcomes
06:35 Using AI to Find Your Deeper Human Wisdom
07:25 The Importance of Validating Core Offers with Clients
08:25 Final Advice: Seek Mentorship and Own Your Strategy

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The most important skill is your capacity to hold tension.
• Life and business are inherently filled with tension and challenges.
• Increased capacity leads to greater awareness and choice.
• Holding tension allows for long-term growth over short-term satisfaction.
• Physical capacity can be expanded by intentionally seeking discomfort.
• Mental capacity involves building systems for clarity and focus.
• Emotional capacity requires feeling unfelt emotions to break patterns.
• Energetic capacity is about setting boundaries and living with integrity.
• Success is determined by the ability to hold tension without collapsing.
• Reflect on where you are collapsing into confusion or overwhelm.

Sound bites:

"I had zero capacity."

"I couldn't hold the tension."

"I focus on one thing a day."

Time stamps:

00:00 The Importance of Holding Tension

02:56 Personal Journey: From Collapse to Capacity

05:53 Expanding Capacity: Four Planes of Growth

08:53 Practical Strategies for Holding Tension

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Pattern spotting and breaking are crucial for success.
• Many coaches struggle with the feast or famine cycle.
• Taking responsibility for results is essential.
• Challenges are a natural part of life.
• Awareness of patterns can unlock change.
• Fear often drives us away from our goals.
• The truth can be uncomfortable but liberating.
• Choosing to lean into fear can lead to growth.
• Commitment and consistency are key to success.
• Life is about embracing patterns and breaking them.

Sound bites:

"The skill of pattern spotting is invaluable."

"Dig deeper to understand your patterns."

"I am not here to play small."

Time stamps:

00:00 The Power of Pattern Spotting

05:48 Breaking the Cycle of Feast and Famine

11:14 Embracing Change and Trusting the Process

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• I use my emotions as a barometer for my thinking.
• If my emotions are unwanted, I cannot trust my thoughts.
• Do the opposite of what your thoughts are telling you.
• Lead with your body and the mind will follow.
• Awareness, choice, trust.
• It will change your life.
• Going to the root cause, the emotion is far more powerful.
• So many people are overthinking everything.
• If you really embody it over the next week, it will change your life.
• I feel proud, I feel confident, alive.

Sound bites:

"I feel proud, I feel confident, alive."

"Awareness, choice, trust."

"It will change your life."

Time stamps:

00:00 Transforming Through Emotions

04:03 The Power of Awareness, Choice, and Trust

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Life may seem boring on the outside, but it can be fulfilling inside.
• The shift from amateur to pro simplifies life, bringing clarity and purpose.
• Resistance manifests as fear, procrastination, and self-doubt.
• Pros lean into resistance, while amateurs avoid it.
• Starting is the key to success; perfect conditions don't exist.
• Amateurs talk; pros take action without hesitation.
• Taking ownership is crucial for personal growth and success.
• Living a pro life may look boring, but it's full of meaning.
• Deciding to turn pro is a transformative moment.
• Identity capital and capacity are essential for achieving goals.

Sound bites:

"Life looks boring on the outside."

"Resistance is fear in a fancy dress."

"Starting is the perfect condition."

Time stamps:

00:00 The Boring Yet Aligned Life

03:28 From Amateur to Pro: The Mindset Shift

06:43 Understanding Resistance and Its Forms

10:19 The Pro's Approach: Consistency and Ownership

13:15 Living with Purpose: The Decision to Turn Pro

16:15 The Real Work: Capacity and Identity Capital

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• I used to be someone who snoozed for two, three hours.
• Now I wake up between 4.30 and 5.
• My stock price was tanking.
• Identity capital is built on who you are when no one is watching.
• I build spiritual calluses through hard workouts.
• We are in a comfort crisis.
• Seek out discomfort actively.
• Build your confidence by doing hard things.
• Who are you when no one's watching?
• Life gets good when you turn pro.

Sound bites:

"My stock price was tanking."

"We are in a comfort crisis."

"100k a month it's coming."

Time stamps:

00:00 Transforming Identity: From Snooze to Success

03:40 Building Identity Capital Through Hardship

07:07 Embracing Discomfort for Growth