The Elevated Coach Podcast

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• You can sell high-ticket coaching without sales calls.
• A sales doc serves as a confirmation rather than a conversion tool.
• Understanding your audience is crucial for effective marketing.
• The position of the sales fulcrum determines your selling success.
• Creating content is more valuable than spending time on sales calls.
• Emotional resonance is key to connecting with clients.
• You need to sell your unique mechanism in a saturated market.
• The authority flywheel helps convert leads into clients efficiently.
• Building trust is more important than lead volume.
• Assess your readiness before moving to sales without calls.

Sound bites:

"You don't need enrollment calls to sell coaching."

"When someone's ready, they don't need to be convinced."

"The goal is to capture, nurture, and compound trust."

Time stamps:

00:00 Introduction to Soulful Sales

03:31 The Sales Fulcrum Explained

06:24 Understanding the Three Sales

09:20 Building Connection and Trust

13:16 Key Assets for Driving Sales

16:07 The Authority Flywheel in Action

19:03 Determining Readiness for Sales Docs 

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• What do names like Brené Brown owe their success?
• You could build your own conscious cult.
• Communities are not a quick fix.
• A community is built on relationship.
• I just need the right 100.
• Building a community first and your offer second.
• Start with one-to-one coaching.
• Your transmission is about connecting at the level of the heart.
• Create an identity shift for your audience.
• Celebrate progress no matter how small.

Sound bites:

"You could build your own conscious cult."

"Communities are not a quick fix."

"A community is built on relationship."

"I just need the right 100."

"Start with one-to-one coaching."

"Create an identity shift for your audience."

"Celebrate progress no matter how small."

Time stamps:

00:00 Building a Conscious Cult: The Foundation of Community

05:11 Mindset for Community Building: Commitment and Connection

09:46 Launching Your Community: Strategies for Success

15:01 Marketing Your Movement: The Authority Flywheel

19:47 Creating a Unique Framework: Identity and Aspirational Goals

25:07 Rituals for Retention: Building a Lasting Community

29:48 Choosing Your Path: Options for Coaches 

Connect with Sofia here:

⁠https://www.instagram.com/sofiavoncelsing/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• I help my clients with a wider range of things.
• To find sustainability in their lives, in their careers.
• To become kinder to themselves.
• I did not feel like the same person when I left.
• I feel more confident.
• I started doing more work within.
• It can be really lonely to run a business.
• Having a community is super valuable.
• Go for it. Without a doubt.

Sound bites:

"I feel more confident."

"I really love it."

"Go for it. Without a doubt."

Time stamps:

00:00 Introduction to Wellbeing and Performance Coaching

02:36 Challenges and Obstacles in Business

05:55 Transformative Experiences and Internal Shifts

09:49 External Business Growth and Success

12:21 The Importance of Community and Support

16:24 Who Should Join the ECC? 

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Impatience can lead to poor decisions in coaching.
• Building a sustainable business takes time and effort.
• Consistency in messaging builds trust with clients.
• Creating a movement attracts clients to your message.
• Personal growth is essential for effective coaching.
• Systems are crucial for managing client relationships.
• Empowering clients leads to better outcomes.
• Leadership in coaching is about authenticity.
• You attract clients based on who you are.
• Coaching is a long-term career path.

Sound bites:

"I was really, really impatient."

"Systems do the heavy lifting."

"You attract who you are."

Time stamps:

00:00 The Impatience Trap in Coaching

05:26 Building a Sustainable Coaching Business

11:23 The Power of Consistency and Patience

16:04 Empowering Clients and Building Trust 

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Your income ceiling is tied to your sense of safety.
• Urgency in decision-making often stems from ego, not intuition.
• Transform nervous energy into service to overcome anxiety.
• Desire without need empowers your actions.
• Investments should come from a place of empowerment, not desperation.
• Pure intention alleviates the burden of client results.
• Body awareness can lead to better decision-making than overthinking.
• Busy schedules do not equate to productivity.
• Client retention is more valuable than constant client acquisition.
• Authentic content creation stems from living your truth.

Sound bites:

"Turn your nervous into service."

"Desire without need is power."

"Busy does not equal productive."

Time stamps:

00:00 The Journey of Building a Coaching Business

03:25 Inner Game: Overcoming Income Ceilings

06:49 The Power of Intention and Service

09:38 Shifting from Client Acquisition to Retention

13:05 The Importance of Systems in Business

15:56 Content Creation: Sharing Your Truth

19:20 Embracing Natural Rhythms in Business 

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Those who succeed live by first principles.
• Embrace tough days to build resilience.
• Emptiness allows for inspiration to flow.
• Manifestation is about being, not having.
• Effortless action leads to greater productivity.
• Trust your body as a guide for awareness.
• Radical honesty is essential for growth.
• Consistency is key; never do it twice in a row.
• Systems are crucial for achieving goals.
• Our power resides in the present moment.

Sound bites:

"Those that struggle chase tactics."

"It is be, do, have."

"Never twice in a row."

Time stamps:

00:00 The Journey of Success: Principles Over Tactics

03:22 Embracing the Tough Days: Building Resilience

06:37 The Power of Emptiness: Finding Space for Inspiration

09:28 Being, Doing, and Having: The Manifestation Process

12:39 Effortless Action: The Tao of Non-Force

15:59 The Body as a Tool: Trusting Your Emotions

19:12 Radical Honesty: The Key to Growth

22:09 Consistency and Systems: The Foundation of Success 

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• No strategy will outperform the system of our nervous system.
• Our nervous system connects our body and brain, influencing our success.
• Feeling unsafe at higher levels of success can lead to self-sabotage.
• Awareness of our patterns is crucial for breaking through income ceilings.
• Training the nervous system to feel safe at higher success levels is essential.
• Containment of feelings is a key to increasing capacity.
• Breathwork is vital for transformation and regulation.
• Finding the sweet spot between stretch and stress is crucial for growth.
• Community and connection can help regulate our nervous system.
• The ACT model emphasizes awareness and choice for personal transformation.

Sound bites:

"No strategy will outperform this one system."

"Contain the feeling while having it."

"Stretch versus stress is key to success."

Time stamps:

00:00 Unlocking Success Through the Nervous System

03:26 Breaking Through Income Ceilings

06:33 Increasing Capacity and Self-Regulation

09:49 Tools for Regulating the Nervous System

13:24 The ACT Model: Awareness, Choice, Transformation

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Rebuilding momentum requires a gentle approach after a break.
• It's natural to feel low momentum after time away from work.
• Focus on inputs, not outputs, to regain control.
• Life is cyclical; there are peaks and troughs.
• Create a flow formula to identify what helps you feel in flow.
• The five C's are cultivate, create, coach, connect, and celebrate.
• Design your environment to support your goals.
• Outsource willpower to your environment for better results.
• Lead with your body to overcome mental blocks.
• Recognize and manage negative thoughts with compassion.

Sound bites:

"Do more of what got you to the peak."

"Create a path to your actual goals."

"The wolf that you feed will win."

Time stamps:

00:00 Rebuilding Momentum After a Break

06:33 The Importance of Inputs Over Outputs

13:57 The Five C's for Building Momentum

18:14 Creating a Path to Higher Goals

20:31 Leading with the Body, Not the Mind

25:19 Feeding the Right Wolf: Managing Negative Thoughts 

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Many coaches struggle due to outdated marketing tactics.
• The market is filled with skepticism and get-rich-quick schemes.
• Building trust is essential for long-term success.
• The authority flywheel focuses on compounding trust.
• Authenticity and service are key to attracting clients.
• Traditional funnels are no longer effective.
• Value-driven marketing leads to better client relationships.
• Trust is the most valuable currency in business.
• Slow sales through trust-building are more effective.
• This new approach aligns with the current market needs.

Sound bites:

"We are currently in a trust recession."

"The old way is dead."

"It's about compounding trust."

Time stamps:

00:00 STOP Using Sales Funnels (The Market Has Changed…) 

Connect with Ben here:

⁠https://www.linkedin.com/in/benjamin-debord-a5a40b137/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Ben DeBord is a leadership development coach based in Richmond, Virginia.
• He faced challenges in delivering for clients and establishing an online presence.
• The quote 'We don't rise to the level of our motivation' resonated with him.
• Investing in coaching was an edgy decision due to financial uncertainty.
• Community support was crucial for his emotional well-being as a solopreneur.
• He gained a better understanding of marketing and client enrollment.
• Nina's guidance helped him identify and overcome limiting beliefs.
• He experienced significant growth in client numbers during the program.
• The unique framework for success helped him articulate his offerings better.
• He encourages others to take the leap and invest in their coaching journey.

Sound bites:

"I lost my job very unexpectedly."

"I finally have met so many clients."

"What have you got to lose?"

Time stamps:

00:00 Introduction to Leadership Coaching

03:42 Challenges Faced by Coaches

06:23 Emotional Shifts and Community Support

10:12 Business Transformations and Client Enrollment

13:08 Unexpected Insights and Resources

14:23 Advice for Prospective Clients