The Elevated Coach Podcast

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The mindset of a coach significantly impacts their success.
• Free and profitable coaches prioritize spending money to save time.
• Websites can be a distraction; focus on creating assets instead.
• Saying no to misaligned clients can attract better opportunities.
• Clients should be drawn to you, not the other way around.
• Retention of clients is more profitable than constant acquisition.
• Pricing should reflect the value provided to clients, not personal worth.
• Systems and structure can enhance creative flow and productivity.
• Leverage content creation to maximize reach and efficiency.
• Specificity in marketing helps to stand out and attract the right audience.

Sound bites:

"It's not about effort, it's about output."

"A website is clunky, it does nothing."

"Flow plus systems equals freedom."

Time stamps:

00:00 Mindset Shift: From Busy to Profitable Coaching

03:48 The Importance of Delegation and Assets

06:35 Aligning with Dream Clients

10:07 The Power of Client Retention

12:57 Pricing Based on Value, Not Self-Worth

16:15 Leveraging Systems for Freedom

17:42 Specificity in Marketing and Content Creation

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Building a coaching business can be simple and predictable.
• Emotions can complicate business decisions.
• Persistence is key to long-term success.
• Focus on inputs rather than just financial goals.
• Understanding conversion rates is crucial for growth.
• Business is a game that requires strategic thinking.
• Tracking inputs helps in maintaining high standards.
• Emotional detachment allows for clearer decision-making.
• The quality of offers and messaging impacts conversion rates.
• Enjoying the process leads to greater consistency.

Sound bites:

"Business is a game."

"We need some way of inviting them."

"Business is actually very simple."

Time stamps:

00:00 The Simplicity of Building a Coaching Business

03:47 Understanding Inputs and Conversion Rates

07:18 The Emotional Aspect of Business

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Don't stop; when you make that decision, everything changes.
• Removing options clarifies your path.
• Being unemployable can be a strength.
• Success is about letting go, not just striving.
• Adversity can fuel your conviction.
• Belief in oneself is crucial for success.
• Documenting your journey can inspire others.
• Transparency in business builds trust.
• Milestones are just markers on the journey.
• It's time to step into your full potential.

Sound bites:

"Don't stop, there's no failure."

"I've been at the rock bottom."

"Let's fucking go!"

Time stamps:

00:00 The Power of Decision and Belief

04:22 Overcoming Adversity and Building Conviction

05:46 Documenting the Journey to Success

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Retention is more valuable than client acquisition.
• Truth slaying helps in retaining high-quality clients.
• Coaches should challenge clients to find their true desires.
• Radical honesty leads to personal freedom and growth.
• Compassionate truth can change behaviors.
• Being a truth compass is essential for coaches.
• Self-awareness is key to guiding clients effectively.
• Performance often masks true desires in clients.
• Lying to ourselves hinders personal development.
• The journey of seeking truth is ongoing and challenging.

Sound bites:

"I kept challenging him."

"Start slaying truth."

"Act as that truth compass."

Time stamps:

00:00 The Game of Retention vs. Acquisition

06:49 Truth Slaying: The Path to Client Retention

11:15 Radical Honesty: Transforming Relationships and Behavior

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Leverage negative thinking for growth.
• Focus on building effective systems.
• Balance short-term needs with long-term goals.
• Define your offer and messaging clearly.
• Create high-reward offers to attract clients.
• Sales is about transferring conviction.
• Recurring revenue provides business stability.
• Automate and delegate to increase efficiency.
• Content strategy is key for client engagement.
• Stay consistent and aligned with your business vision.

Sound bites:

"Chop wood and carry water."

"Quit the niche drama."

"Sales is a transfer of conviction."

Time stamps:

00:00 Harnessing the Power of Negative Thinking

03:30 Building Effective Systems for Success

06:35 The Trademark Week: Balancing Short and Long-Term Goals

09:30 Crafting Your Offer and Messaging

12:38 Creating High-Reward Offers and Unique Mechanisms

15:46 Running Client Campaigns and Building Authority

19:12 Transitioning from Clients to Raving Fans

22:10 Establishing a Product Pyramid Ecosystem

24:57 Stacking Recurring Revenue for Stability

28:18 Building an Authority Flywheel

31:03 Implementing a Content Strategy for Growth

34:05 Automating and Delegating for Business Efficiency 

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The three words that changed my business are 'It all works.'
• Alignment is more important than the action itself.
• Life should come before business for sustainable success.
• A relaxed coach attracts more clients.
• Not all money is meant for every coach.
• Focus on building recurring revenue instead of chasing clients.
• Retention of clients is more valuable than acquisition.
• Create content that serves your clients first.
• Use case studies to market effectively.
• The Authority Flywheel promotes lead efficiency over volume.

Sound bites:

"It all works."

"A relaxed coach is a magnetic coach."

"Not all money is meant for me."

Time stamps:

00:00 Unlocking Business Success: The Three Words

03:01 The Importance of Alignment in Business

06:14 Bro Coach vs. Heart-Led Coach: A New Paradigm

12:13 The Authority Flywheel: Building Sustainable Growth

18:03 Creating a Sacred Tribe: Retention Over Acquisition 

Connect with Samuel here:

⁠https://www.instagram.com/masteryourdigitalbusiness/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• The journey to Ericeira was driven by a search for community.
• Synchronicities played a key role in their connection.
• Brotherhood and community are essential for personal growth.
• Systems can significantly enhance business efficiency.
• AI can be a powerful tool for coaches when used correctly.
• Authenticity is crucial in the coaching industry.
• Social media is a vital tool for impact and connection.
• The coaching market is poised for significant growth.
• Embracing change is necessary for personal and professional development.
• Quality of life can be improved through effective systems.

Sound bites:

"You can make it way more fun."

"It's all about framing it."

"If not now, when?"

Time stamps:

00:00 The Journey to Ericeira

06:39 Synchronicities and Connections

12:34 Exploring Consciousness and Brotherhood

18:28 The Power of Systems in Business

24:44 AI and Authenticity in Coaching

33:48 Leveraging Systems for Client Engagement

40:21 The Role of Social Media in Coaching

42:16 The Future of Coaching and Consciousness

50:36 The Importance of Authenticity in Coaching

54:29 Building Sustainable Coaching Systems 

Connect with Laura here:

⁠https://www.linkedin.com/in/lauraallencoach/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Laura helps small business owners and startups as a coach.
• Before joining, Laura felt isolated and lacked systems.
• She experienced a significant increase in sales after joining the program.
• Confidence and self-awareness improved through coaching.
• Community support is crucial for overcoming challenges.
• Taking bold actions led to record sales for Laura.
• Identifying and overcoming fears is essential for growth.
• Clarity can lead to quick action and results.
• Investing in coaching has consistently led to success for Laura.
• Joining a supportive community can transform your business.

Sound bites:

"I felt very lonely, very isolated."

"I had a really big leap in my sales."

"It's epic to have you on board as well."

Time stamps:

00:00 Introduction to Laura's Journey

03:25 Challenges Before Joining the Coaching Program

07:21 Transformative Results and Internal Shifts

10:09 Community Support and Insights from ECC

13:23 Final Thoughts and Encouragement to Join 

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

 Key takeaways:

• What got you here won't get you there.
• Many coaches experience feast and famine cycles.
• Heroic energy can lead to burnout.
• Building systems is essential for scaling.
• Content should be aligned with business goals.
• Creating assets can generate leads and clients.
• Automation can streamline client engagement.
• A structured workflow can simplify business operations.
• Letting go of old methods is necessary for growth.
• Real leverage comes from building a sustainable business model.

Sound bites:

"This is all fixable."

"We will not grow into pain."

"That's what I call real leverage."

Time stamps:

00:00 The Transition from Hustle to Strategy

03:41 Building Sustainable Systems for Growth

07:19 Creating Evergreen Assets for Consistent Income 

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• You can build a highly profitable coaching business without being glued to your phone.
• The biggest mistake coaches make is focusing on the wrong clients.
• Building a beautiful garden attracts clients instead of chasing them.
• The authority flywheel aligns content, delivery, and sales.
• Creating a trademark week helps balance short-term and long-term goals.
• Client retention is crucial for sustainable income.
• Systems free you to express and serve more effectively.
• A relaxed coach is more attractive to potential clients.
• Working backwards from your offer creates a clear customer journey.
• Co-creating systems can significantly enhance your coaching business.

Sound bites:

"The authority flywheel is an ecosystem"

"We work backwards from the offer"

"A relaxed coach is a magnetic coach"

Time stamps:

00:00 Building a Profitable Coaching Business

03:29 The Biggest Mistake Coaches Make

06:24 The Authority Flywheel System

09:57 The Weekly Demand Loop

13:19 Systemizing Your Brilliance

16:15 Invitation to Co-Create Systems