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For small businesses, every customer counts. But how do you turn a one-time buyer into a loyal customer? It’s not just in having great products, but it’s in your emails.

Today, I’m joined by Hannah Spicer, an email marketing strategist who knows what it takes to keep customers coming back. She’s worked with top luxury and premium brands, and she’s here to share what really works.

We’ll break down how email marketing goes beyond sales. From automated flows to post-purchase messages, small tweaks in timing and personalisation can make all the difference. Plus, Hannah shares simple, effective ways to use Klaviyo and other tools.

If you want to build better customer relationships and make your emails work harder, this episode is for you.

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