This is episode 766.

Read the complete transcription on the Sales Game Changers Podcast website.

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Today’s show featured an interview with Patrick Smith, former CMO at Cvent and Deltek.

Find Patrick on LinkedIn. 

PATRICK’S TIP: “Treat sales and marketing as one team with shared goals. Stop passing leads over a wall—sit in each other’s meetings, align on the plan, and build an in-it-together mentality where both sides are accountable for pipeline and revenue.”