Special guest Ron Baker and I discuss the ethical challenges of hourly billing.

The Ethics of Hourly Billing with special guest Ron Baker

Special guest Ron Baker and I discuss the ethical challenges of hourly billing.

Today I’ve got a very special episode of Ditching Hourly for you. I'm joined by value pricing pioneer, Ron Baker to discuss the ethical challenges of hourly billing.

Ron is a recovering CPA who began value pricing in 1989. He’s the author of seven best-selling books, including: Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing. He’s the founder of pricing think-tank VeraSage Institute and a radio talk-show host on the VoiceAmerica.com show: The Soul of Enterprise.

Just to give you a taste, here are some of the killer quotes Ron shares:

• “A service that’s guaranteed is worth more than a service that’s not.”
• “Would you want to get on a plane and be charged $4/min retroactively?”
• “Prescription without diagnosis is malpractice.”
• “If we don’t think we’re worth it, how will our customers ever believe we’re worth it?”

LINKS

• Ron Baker on Twitter
• Implementing Value Pricing
• Pricing On Purpose
• Verasage Institute
• Extraordinary Guarantees : A New Way to Build Quality Throughout Your Company & Ensure Satisfaction for Your Customers
• "Bugs" Burger Bug Killers, Inc.
• The Backwards Bicycle
• The Soul Of Enterprise

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Do you have questions about how to improve your business?

Things like:

• Value pricing your work instead of billing for your time?
• Positioning yourself as the go-to person in your space?
• Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

To book your one-on-one coaching call, go to:

https://jonathanstark.com/call

I hope to see you there!