The Everyday Storyteller

I work on a lot of brand stories for small and independent brands. You would be surprised how many business owners realise, when prodded a little by me, that their ideal customer is actually themselves. Perfect - you’ve got the ideal insight into what your customers are struggling with, how they see the world etc, because it’s you (word of warning - do test your views once in a while, they may be similar but assumption is never a good thing)

But what happens when you’re selling to an audience unlike yourself?

Even if we can’t truthfully identify with our audience, maybe you sell predominately to a different gender, different ages or people who come from a very different culture to you, we can take the time to understand them by inviting them to share their stories and more importantly, by listening to them. 

Because you never know where you will find the connections, things in common, similar world views, value or ethics. And once you do, these are the areas you can use to build stronger, more trusted relationships based on shared experiences, fears, hopes and dreams. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories. 

In this episode, I share a few of the big storytelling mistakes I've made so you don't have and give you a load of tips for telling a brilliant story.

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want to get some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories. 

When it comes to storytelling, structure really is your best friend. In this episode, I take you through a standardised structure (the exact one I use) and how to make it your own when writing and telling your business stories.

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want to get some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories. 

Are words really all that are needed to turn a dull story into a compelling one? In this episode, we'll take the bare bones of your story and explore different techniques for making your words sparkle and shine, like adding drama and emotion.

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want to get some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories. 

Good storytelling is always about substance over style. In this episode, we'll walk through the different questions you need to ask yourself about the story you're writing to make sure it's packed full of all the interesting things your audience will want to hear most about.

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass designed to help you take the theory of storytelling and put it into action by writing your own stories. 

Over this, and the next four episodes, I will be showing you what makes up a compelling story and how to structure one in a way that works for you and your business. 

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want to get some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Ok, for many of you this might be the thing of nightmares (it is for me!) but imagine for a moment that you’re stood up in front of the Dragon’s trying to persuade Deborah, Steven or Peter to invest in your business idea. All eyes are on you, beads of sweat drip down your face and you just know you’re blushing. What do you do? Baffle them with loads of numbers in the hope it’ll make you sound clever. Or do you tell them a story and win over their hearts and minds? 

In this episode we explore how to use emotion when pitching your ideas and the different stories 

you could you tell to fire up the heart winning chemicals in your ideal client’s brain. 

Want to get ready for next week's masterclass - How To Write Your Story? Download your FREE workbook now and tune in to the next 5 episodes. https://mailchi.mp/22-stories/everydaystorytellermasterclass

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

If every story you tell, about your experiences, the experiences of your customers, the things you care most about is positive and all you ever do is paint a rosy picture, before long people will stop believing you. Why? Because we know that’s not the reality. And it’s fine. We can take it. 

We know that not everything is perfect because we experience this in our own lives every day. So stop kidding us that there is some state of nirvana just waiting out there for us if only we did the thing or bought the widget. We want to buy from real people telling real stories that fit with the way we see the world. 

In this episode I invite you to think about your own vulnerability and how sharing a little bit of it may just be the thing you need to build solid, trusted relationships with your customers. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

Recently I was invited to be a guest on another podcast. I thought it was a joke at first. Maybe the host was drunk. After all, he’d had Simon Sinek (Story of Why) on his show, why on earth would he want little old me? 

But he did. And I learnt something pretty major as a result - that being an expert at something isn’t about how big your audience is. How many YouTube hits you’ve got. How many best selling novels with your name on it are in Waterstones. For me, and maybe you, it’s enough to know that being an expert is about making a difference to the one person who, in that moment, needs it the most.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to Season 2 - and the 100th episode of The Everyday Storyteller!

Cor blimey, I’ve only gone and published 100 episodes!!

Since launching this show in November 2022, I’ve had lots of people asking me what it’s like to run a podcast. In particular what it’s like to run a daily show. 

In this episode I share the highs and lows and why just ‘doing the thing’ was the best move I made. 

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing