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The Everyday Storyteller episodes
- What ‘winning hearts and minds’ really means and how storytelling can help you.
You know that warm squishy feeling you get when you're doing something you know is really right for you? Or you make a decision and your heart literally skips with joy? All of that comes from a part of your brain called the Limbic system.
In this episode, I’m going to show you how you can tap into your customer’s Limbic brain with your storytelling by thinking about what you actually need your story to do for you.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - All the stories you can tell. Ideas for telling customer stories with impact.
How do you know what stories your audience want or need to hear? It’s time to dig deep and understand what’s really going on with them.
Here are some questions you can ask yourself about your audience - each answer is a potential story to tell.
- What makes them happy?
- What keeps them awake at night?
- What is their greatest fear?
- What problem do they need to solve and what will their life look and feel like once they’ve done that?
- What do they hope to gain from seeking a solution and what barriers might they have to doing this?
- What are their goals?
- What experience excites them the most?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - How to get your stories sizzling.
Sharing successes, getting creative with what you offer, providing a sneak peek into why you’re so damn into what you do, there are so many ways in which stories can help connect you to your audience and get them to act in the way you need them do. But how do you take content and make it sizzle in a way that others will sit up and listen?
Here’s five ways to turn the blah to brilliant:
- Use an instantly recognisable story structure to tell your audience they’re in for something exciting.
- Get emosh. Use descriptive language to talk about how something makes you, your customers, your community feel, to inspire others that they could feel the same.
- Use WOW words. Grab attention with words others wouldn’t expect. Let your personality shine through your choice of language. But make it authentic.
- Sharing is caring. Pepper your content with real-life experiences; positive and negative and what you’ve learned from the to build respect and credibility
- Bring your audience into the action; weave their experiences into your content, capture their stories and share on social - it’s ready made authentic story content!
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Stories to showcase your personal side.
When was the last time you shared the ‘you’ of your brand in a social media post, presentation or even an informal chat? Struggling to remember? Shuddering at the thought of it?
Take a listen to this episode and we’ll see if we can change that.
Stuck for ideas for your content? How about trying these?
- Sharing something you love and something you hate
- Talking about your first ever job and inviting others to share their stories
- The most embarrassing thing that’s ever happened to you and how you dealt with it
- A hobby or passion that’s outside your work; focus on why you do it and how it makes you feel
It doesn’t have to be your darkest secrets by the way - just a little insight to show the world who you really are.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - How to use storytelling, when you’ve got no stories to tell.
Just starting out in business and got no customer stories or testimonials to share? Fret not, I’ve got a plan for you.
In this episode I show you how to get creative with storytelling to craft fictional scenarios that show off what you do in the best light possible - even when you haven’t sold a thing.
Here’s how:
- Create a fictional customer - the ideal person you would like to work with
- Think about the problem they have (that you solve)
- Work up a short imaginary scenario where that person is thriving as a result of working with you
- Write / tell it in 1st person - like you’re speaking directly to that one ideal customer
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - 3 tips for branding yourself and telling your small business story
Today, I thought would take a step back and go over a few of the basics to help anyone that’s new to storytelling or looking for inspiration around how you can brand yourself better on - and offline. And for anyone that’s being doing it a while, these are a great reminder and a time to check in.
Number 1 - Get to know your audience.
It sounds obvious but you’d be amazed how many small brands (and quite a few large ones too) miss this. Talking to your audience, exploring what’s going on in their world helps you understand better what they need rather than making assumptions which can often turn out to be wrong, meaning you waste time, money and effort talking about or even selling things your ideal clients don’t need or aren’t interested in.
Number 2 - Invest the time to get your story straight.
Define your vision mission and values - using your insight from above to connect your story to the needs/wants/desires of your different personas. And look for the golden threat that connects them all.
For more guidance on writing your brand story, check out episodes 54-59 for a full blown masterclass you can tackle, as always, one day at a time.
Number 3 - Get visible
Try and show up regularly wherever your audience hang out - both on social media and in real life is possible, like events, networking groups etc. Get creative, for example using video in your newsletter or running a podcast. Share your success stories and invite others to do the same.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - When they try to silence us, it’s time to speak louder than ever
Right now there are people trying to dictate our country’s narrative. What can and can’t be said, in the ‘public interest’ whilst the same voices turn a blind eye to corruption happening right in front of them, their inflammatory words fuelling a fire we never thought would burn again in this country. It’s fundamentally wrong. And it sucks.
Today I am dedicating this episode to freedom of speech and our right to speak out when we see something that’s so very very wrong.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - I bet you don’t listen to this episode
We consume over 100,000 words a day. Every which way we look, someone or something is vying for our attention. So how do you cut through all the clutter and get the people you want to listen to what you have to say.?
Here are my top tips for grabbing attention in your content, including emails and social media captionsP
1. Use emotional content to increase effectiveness. Even adding emojis make a difference with some brands reporting up to 56% increase in email open rates when they’ve used them.
2. Ask leading questions, posing an intriguing hypothesis or promising something so audacious are all great ways to get people to read on. But, don’t forget to provide the pay off in the first sentence or so or else your audience might not stay hooked.
3. Create urgency or FOMO (fear of missing out) with time bound offers, last chances and exclusivity. Nobody wants to be the one that doesn’t get picked for the team.
4. Offer something in return for your audience’s attention. And don’t be afraid to use the word FREE as in get my free storytelling guide (no really, you can, click )
5. Use stories to connect with your audience and create actions - like opening your email or clicking on a link. Keep it simple but personal, for example Mary created awesome email newsletters using a very clever storyteller’s top tips and here’s how she did it…..
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - How to write business stories when everything is conspiring against you.
Just because you’re maybe not the world’s greatest writer, doesn’t mean you can’t tell your business stories with prowess.
In fact, you’re probably telling great stories all the time when you speak with customers and chat to your friends and family. But I know that when it comes to stopping to think about your stories and write them down, it can be quite the different experience.
So how do you get over the curse of writers block?
I share how I approach this with a ‘crappy first draft’ and give ideas for how this can help you too.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - You are the writer of your story. Don't forget it.
Take the time to recognise your own strengths and the power that owning your story gives you to create a life that’s right for you. But also to inspire and give hope to other women that, no matter what you’ve been told or made to feel in the past, your story is unique to you and you have every right to tell it. Your way, your voice, your story.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min
About The Everyday Storyteller
From the publisher's feed
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.