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The Everyday Storyteller episodes
- Being emotional is not a curse. In fact, it could be the thing your audience really love about you.
I used to be so fearful of getting emotional when I spoke in meetings that for years, I simply kept quiet. I would hide my true feelings - because that’s what you did in the corporate world right? Well, not any more.
Being emotional doesn’t make me unprofessional. All the evidence of my work, the experience my customers get, the results I deliver for them, that’s enough for others to see how professional I am. Being emotional, well that just shows how much I care. That I have a heart. And that’s what I know my customers want to see.
Today’s episode is time for you to think about how you present yourself and how you can use your emotional side to create relatable, human-focussed content that’s great for developing deep bonds with your audience.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Storytelling isn’t just for your About Me page. 5 tips for using stories across your website.
Business storytelling is a powerful tool to engage your audience, create connections and motivate them to take action. Which, funnily enough, is exactly what your website should be doing for you. But all too often the only story I see on website is on the About Me page.
I share 5 tips for using storytelling techniques across every page (or through any of your marketing content)
- Stories are always about transformation. Make your customer the hero and use your website copy to show them what that journey could look like for them, with you as their guide.
- Be really clear and obvious who your audience are. Talk directly to them starting with your headlines message. This will help make them feel seen and heard so they will be more likely to engage with your content.
- Hook in your audience in with a strong headline message. Use intrigue to perk their interest and don’t leave the best message to last. It doesn’t make people want to read on!
- Show rather than tell. Avoid listing out your benefits - use real stories to show your audience what they can do with your products and services and how they could feel as a result.
- Get creative. Tell the stories of your products or services from giving them names, personalities and voices.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Telling a great customer story is easy when you know how. Or have a template to show you!
In episode 88 I shared my secret sauce questions that you can ask your customers to get all the really juicy feedback from them.
Now with all that info in hand, it’s time to turn it into a story you can use on your website, your social media and in your presentations and proposals with my repeatable template based on Donald Millar’s StoryBrand.
- Who is your main character? What were they trying to achieve and why?
- What obstacles did they face?
- What happened when they met you?
- What did you do together to solve their problem?
- What might have happened had they not sought out your help or product?
- What did success look for them in the end?
Now, stick it all together and bosh - there’s your customer story. Try summarising the story in 1-2 lines with the outcome as the perfect hook. And don’t forget the call to action. What do you want your audience to do as a result of reading this story?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - The secret sauce recipe to a great customer case study
I share my secret sauce questions you can ask your customers to ensure you get the content you need for a GREAT testimonial.
- What triggered you to buy from me? What was life like for you before buying from me and what did you need to change?
- What was your biggest challenge and how was it impacting you? What did you fear most?
- What helped you make the decision to buy from me? What did you hope you would be able to do after working with me/ buying my product that you hadn’t t been able to do before?
- What did you enjoy most about working with me or using my products? How would you describe the experience?
- How specifically did I help you find the answers and support you needed to make a positive change?
- How has this impacted your life? What do you think/feel/do differently as a result?
- What would you tell someone else experiencing the same problems as you?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - We’re all just one hot mess. Let’s not try and pretend otherwise.
We are not perfect people. I am not a perfect person. We are all works in progress.
Sure you can tell a story that makes you sound like the elixir to all our problems in life (buy my course and make a million pounds in a week just like - sound familiar?) But it isn’t going to do a lot if your customer’s can’t see themselves in it.
In this episode I show you how to write a story that shows your customers you really get what’s going on with them, messy bits and all. And how you can use your experiences to demonstrate empathy not just with what they’re trying to achieve but also why it’s hard for them to get there.
If you’ve enjoyed what you’ve heard, I’d love it if you left a 5 star rating or review. It makes me feel loved and more importantly increases the visibility of my show so more women like you can benefit from it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - Have you ever stopped to think how your words make others feel?
“Kind words can be short and easy to speak, but their echoes are truly endless.” Mother Teresa.
Today’s episode invites you to think about how you can use your voice to help lift someone up, help them feel you support and show them what type of person you are. What better way to use your voice for good?
If you’ve enjoyed what you’ve heard, I’d love it if you left a 5 star rating or review. It makes me feel loved and more importantly increases the visibility of my show so more women like you can benefit from it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - And the award goes to...
Unlike all the Hollywood hopefuls, my chances of winning an Oscar are pretty slim but it doesn’t stop me fantasising about what I would say if I did….
This is such a fun way to talk about your journey so far, giving a nod to those that have helped (or hindered) along the way as you’ve developed your business - and yourself.
It’s the perfect way to inject storytelling into your content and name check those that have made a difference to your story. It’s also an opportunity to share some of your less glamorous moments, all of which have made you the person you are now. The person your customers are dying to get to know more.
Hear my acceptance speech and be inspired to write your own.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - Can you tell a story about something dull?
Can you tell a story about something dull? The answer is definitely yes (and I’ve written plenty of them in my time!)
Whatever you’re selling - sexy or sensible, you’ll be solving a problem for someone - a real life human. And that’s where the interesting story lies.
If you’re still unconvinced, take a listen to this episode to be inspired for telling a good story about what you do (even if it is a little …hmmm… boring)
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Is outsourcing storytelling admitting defeat?
There is no wrong or right answer to the question of outsourcing storytelling and copywriting but one thing I am certain of, we are not super heroes. We cannot be good at everything, all of the time. There is no weakness in asking for help. In fact, it can be such a smart business move, it’s quite the opposite.
If you’re unsure about investing in someone to help you (storytelling or otherwise) here are a few questions for you to consider:
- What would it cost you to do it yourself? Your immediate thought might be ‘well nothing, it’s just me.” So break it down.
- What would it cost you in time? And what is it taking you away from?
- And what about the cost to your sanity? The stress of doing something that isn’t your main strength and isn’t the reason you got into business may actually prevent you ever launching that new course, pressing go-live on your website or starting the community group that you feel so passionate about.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - INTERNATIONAL WOMEN’S DAY SPECIAL: Why words can sometimes be just as strong as action
This year's International Women’s Day is all about embracing equity, wrapping our arms around a collective narrative and taking action to drive change to create an inclusive world for all - where all voices matter.
Yes this fight needs to be more than something we just write about - but our words do matter and hold weight when used correctly.
On this most important day, I share my ideas on how you can use your words to drive action:
1. Celebrate the achievements of women you care about and who inspire you
2. Use your voice to share your own experiences and what these have taught you about being part of the solution, not the problem
3. Tell your story about what IWD and embracing equity means to you and what you're doing in your own sphere of influence
4. Use your stories to raise awareness of groups or movements you are part of; shared experiences unite people and shine a light onto communities that others might not be aware of
5. Speak out when you see something you know isn't right. Use your words and call it. And invite others to standard with you. We're all in this together.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min
About The Everyday Storyteller
From the publisher's feed
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.