The Everyday Storyteller

By Hilary SalzmanBusiness Marketing

The Everyday Storyteller episodes

May 12, 2023 Am I allowed to tell my story?
One of the questions I get asked most frequently is am I allowed to tell my story?
Ok, so obviously, there are no laws in place around who can tell their story. Yet, there does seem to be something unwritten which dictates, in your mind, whether or not you can tell your story.
Today I delve into the barriers we all create for ourselves when it comes to sharing our personal story.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
This podcast is produced by the brilliant Suzi @story_publishing
4 min
May 11, 2023 Your voice is not the bogeyman. It's time to stop being afraid of it.
Don't be afraid of your voice. It is one of your greatest gifts, so don't squander it pretending to be someone you are not. If people don't like what they hear – go and seek out those that do – they are your people.
For some of you, speaking with clarity and confidence in your voice may come naturally (and massive high fives if it does), but I know from experience that it's not always easy. So where do you start when it comes to developing your voice?
Begin by asking yourself why you do what you do. Every business has a story, and by turning the context of what your company stands for into marketing messaging - you can connect more closely with your customers by engaging with their own emotional needs, wants and world views.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
May 10, 2023Memory like a goldfish? I wish.
The average human attention span is now allegedly, just 8 seconds. That’s less than a goldfish…
We live in an incredible noisy world which, if you’re trying to be heard, leaves you in a bit of a quandary. Telling stories help you cut through the chatter to make others listen, and remember, what you have to say.
In this episode I share three ideas of how to use your story.
Start with what you know; your story. Why you do what you do and what this means to the people you are trying to engage with

Use the words of others to tell your success stories and help show people why they simply cannot afford not to work with you

Use stories to share your values, your vision and your purpose so your audience can see how well you align to their own ethos, helping them make a more informed choice.
Keep it short. Keep it simple. Make your stories about your audience. And have some fun
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min
May 09, 2023How to get other people to tell great stories about you.
Where do you find the best stories to tell? A great place to start is asking those you’ve helped.
In this episode I look at ways in which you can get other people, like your customers, colleagues or collaborators to tell you story for you.
Here are 5 things to consider when doing this:
A simple quote goes a long way - don't be afraid to ask for a testimonial or use a quick online survey to make it super simple for customers. You’re not asking for War and Peace.

Share any mention they make of you on your own social feeds and thank them for it. For a great example of someone who does this brilliantly, check out Lucy and Yak on Instagram.

Ask them if they would mind recording a short video and send them a treat for doing so! It's good publicity for them too!

If it's a real success story you're proud of, spend the time to write it up into a case study story you can share on your website or as part of your pitch deck

One final thing - social media is a great platform for collaboration - why not invite a happy customer to do a joint LIVE on Instagram or get them to drop into a webinar or course you're running to share their experiences.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min
May 04, 2023 3 reasons why it’s time to nail your personal brand story.
If you’re a business owner, it won’t come as a surprise that crafting your brand story can really help you focus and grow, connecting your customers to who you are and what you stand for. But what if you work for someone else? It’s easy to assume you don’t need a brand story.
I’m here, in this episode, to try and persuade you otherwise.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min
May 03, 2023 3 storytelling myths we need to talk about.
I’m all for demystifying storytelling. Changing the narrative, if you excuse the pun, and making learning to tell your story much more accessible and a lot less daunting. It’s one of the reasons why I started this podcast and what motivates me to keep going. So strap yourself in, as I tackle one of the biggest misconceptions about storytelling.
1. Storytelling can only be used when being really creative or “fun”. It’s not for corporate marketing or serious issues.
Wrong. Storytelling is a way to get your message not only heard but embedded in the hearts and minds of your audience. Charities such a Mind and Crisis are great examples of organisations that have really mastered this.
2. A story has to start with ‘once upon a time’ and end with ‘and then they lived happily ever after.’
Not all stories are fairy tales. Stories are a great way to start serious conversations and can humanise subjects that are other wise hard to talk about. Check out Humans of New York or Humans of Covid 19 for incredible examples of this.
3. Storytelling can only be used for nice ‘lifestyle-type’ products.
Codswallop. Just take a look at the Maersk instagram account if you want to see a real-life example of this; compelling storytelling about shipping containers, who’d have thunk it?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
May 02, 2023 You don’t have to be a great writer to be a good storyteller.
We all have our individual strengths and weaknesses and not everyone is a naturally talented writer. But we DO all have storytelling in us.
In this episode, I show you different ways to tell your story is writing really isn’t your thing - think photos, infographics, hand drawn doodles. Or, just go back to basics and talk to the camera.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min
April 28, 2023 Life is an (emotional) rollercoaster.
The most compelling stories swing between negative and positive emotions. This helps create a sense of conflict, excitement, satisfaction and resolution and prevents your audience from nodding off half way through.
In this episode I explore how using the ups and downs of life help you create more emotionally powerful stories that not only hook in your audience but keep their interest right to the end.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
April 26, 2023 The secret to making storytelling less of a mountain to climb.
It’s all in the mind. If you think about storytelling as the icing on your cake, it will feel less of an uphill struggle and more of a gentle meander to a place you really want to visit.
Here are 3 tips to help you sprinkle a few stories here and there:
Talk directly to your audience and the needs you know they have. This will make them feel seen and heard. If you don’t know who your audience are or what they need - do this, quick stat.
Use a really simple storytelling structure - like once upon a time - or even re-write a popular story like a fairy tale or a movie you’ve watched at the weekend as if you’re customer was the main character…and you were a Yoda-type character guiding them on their journey.
Think about the words you use and trying adding in some more emotional or sensory words, describe how things feel, taste, sound, smell as well as just the obvious descriptors to help your audience create a mental picture.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing

4 min
April 25, 2023Hunting high and low. Where to look for stories.
You ARE already a storyteller - you just need to find the stories. Plot spoiler. They’re everywhere.
They’re in your personal journey, how you set up your business, and the mission you’re on now.

They’re in the experiences of your customers working with you and how you’ve impacted their life.

They’re in the people you work with, your teams, those you collaborate with, your community or tribe.

And they’re in the world around us; the things you see and feel, your sense of purpose, your desire to change and make a difference, the causes you follow and the beliefs you hold.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min

About The Everyday Storyteller

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For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.

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The Everyday Storyteller

The Everyday Storyteller episodes

About The Everyday Storyteller