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The Everyday Storyteller episodes
- An analogy, metaphor and simile walk into a business story…
Analogy. Metaphor. Simile. You might wonder, "What do these fancy words have to do with business stories?" In this episode, I'll show you how you can use them to add some interest, creativity, and clarity to your narratives, making them memorable and engaging.
Enjoy!
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Being more vulnerable might just make you stronger.
Opening up to your audience can help you build deeper connections, creating trust and encouraging more meaningful conversations. Here are my tips:
- When you talk about your own experiences, you’ll naturally display some of the emotions you felt at the time, making it a much more authentic interaction.
- Conflict is a powerful tool. Don’t be afraid to talk about times when you faced down potential disaster but succeeded in the end. Or even when actually you didn’t succeed but you learnt a key lesson from it.
- Make sure your story has a positive message. Being vulnerable isn’t about getting the sympathy vote; it’s about sharing in a way that helps your audience to do something.
- Invite your audience to share and give them a platform to do so. Being part of a discussion about vulnerability is often an easier route than just putting yourself out there alone.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
6 min - Being on trend. Or being relevant?
How do you navigate all the latest terms and language for your business? Do you need to be all over the zeitgeist and totally on trend. Or is there an easier way?
So, the good news is, you're free to pick and choose what works for you - and more importantly your audience.
- Understand your audience and what they're talking about right now.
- Find the words and language that work for you and youor audience - be authentic.
- Avoid alienatnig your audience with too many in-jokes or terms they won't understand.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - When you speak to everyone, you speak to no-one.
When it comes to business storytelling being specific is your new best friend. But how do you go about getting specific?
Step 1 - Define your ideal client/s so you can personalise your message specifically to their needs, wants and desires. Make them the main character of your stories - rather than you or your products or services.
Step 2 - Think about that ideal client every time you pick up the pen or open your laptop to write. Make sure every business story you tell is about them, the needs they have and how their life is made better as a result of their decision to buy from you.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - How to lose your audience in under two minutes.
At the Podcast Show in London I witnessed a masterclass….in how not to connect with your audience. Truly it was a shocker but it really got me thinking and I wanted to share my tips for telling a more engaging story when speaking in public:
- Know your audience and what is going to be most interesting and relevant to them.
- Before you’ve even said your name, tell a story.
- Keep facts and figures to a minimum - and only use them to evidence a point you’re making
- Ditch all the buzz words, jargon, fancy pants things you think you SHOULD say just because you’re standing up in front off people.
Most importantly, enjoy it. If people tune in to see you, it’s because they want to genuinely hear what you have to say and learn from you so give them what they want :-)
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
6 min - I get it. Selling what you do can feel uncomfortable.
For many small business owners, selling doesn't come naturally. Yet it's one of the many different hats we have to wear if we want to grow and be a success, whatever that means to you. I definitely learned this lesson the hard way. And now I would like to help you avoid making the same mistake as me!
In this episode I explore how selling what you do is actually more about a shift in mindset, than any swanky tools or techniques and how using your story can help you attract the right audience and get them to buy from you.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - How to use storytelling to build an engaged audience
I share 5 tips for using storytelling to engage and grow your audience.
Tip 1 - Find your story; identify your key message and purpose.
Think about what your audience care most about (not just what you think is interesting). Look at what problems they’re looking to solve. And use this to create an engaging and compelling story that resonates with them.
Tip 2 - Spend the time to figure out your hook - you’ve only got a couple of seconds to make an impact.
Drama and emotion are good for this. Why not share a time something went epically wrong to create intrigue and a desire to listen on?
Tip 3 - Use anecdotes and examples to bring your story to life.
Avoid listing facts and figures and use real-life examples to show your audience what you mean and how this can help them. That’s not to say don’t include data in your content if it’s relevant (cleverly placed data can boost credibility) but tell it in a story that will pique the interest of your average client.
Tip 4 - Collaborate with other storytellers
Work with other content creators, storytellers and small business owners to reach new audiences and connect with like-minded people who share similar stories and experiences.
Tip 5 - Be yourself.
Sharing stories is a chance to let your audience get to know the real you. Talk how you usually talk. Be genuine, honest, and authentic. A little bit of humor doesn’t go a miss (audience-appropriate, of course!)
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Just do it. My guide to starting a podcast.
In today's episode I talk about all the things that could have easily stopped me from starting a podcast and exactly how I overcame them.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Story. The evolution of us.
Do you know what the first story ever told was about? No, me neither. But I can hazard a guess that it probably had something to do with survival. And that’s the thing. Most stories today, one way or another are about exactly the same; helping us make sense of the world around and what we need to do to survive, physically, mentally, financially, spiritually. But, why exactly is that? Why are stories just so damn important to our everyday decision making?
In this episode I explore this question - and give you some guidance on how to think about what survival needs what you do taps into.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - It's all in the details. Or is it?
How do we make sure our message doesn't get lost in translation?
Everyone consumers information differently. Some people want all the details. Others just want to know where, what and why. So where does that leave us as storytellers? Keep copy brief and we may alienate those who really want to get their teeth into what we do. But go in on all the details and you could risk losing the attention of a lot of people.
In this episode I explore 3 tips for finding the balance:
1. Keep it relevant. Know your audience and what matters to them will help ensure your content is interesting to them
2. Invest time in writing a good headline to grab attention AND give those with a short attention span the information they need upfront.
3. Telling a story makes your content relatable, relevant and memorable. But make sure you don't leave too many gaps that are open to interpretation.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min
About The Everyday Storyteller
From the publisher's feed
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.