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The Everyday Storyteller episodes
- How to share stories that break down barriers.
Using business stories as a tool to break down barriers with your audience can be a powerful way to connect on a deeper level and foster meaningful relationships, especially when you are a new entity to them. Here are some ways you can use business stories for this purpose.
- Authenticity is the foundation of building trust. By being open and vulnerable, sharing genuine stories that reflect your values, experiences, and challenges, you create an atmosphere of authenticity that resonates with your audience and encourages them to relate to your journey.
- Find common ground with your audience by identifying shared experiences or challenges. Craft stories that highlight these shared experiences, demonstrating that you understand their perspective. When your audience sees themselves reflected in your stories, it creates a sense of familiarity and breaks down the barriers between you.
- Encourage feedback, comments, and dialogue around your stories. Actively respond and engage with your audience, showing that you value their input and perspectives.
- Understand the pain points and challenges faced by your audience, and incorporate stories that address these issues. Share how your business or products have helped overcome these obstacles and made a positive impact. By showing empathy and offering solutions, you build credibility and establish a bond with your audience.
- Break down barriers by using your business stories as a means of education. Share stories that inform and enlighten your audience about topics relevant to your industry or niche. This not only positions you as an authority but also demonstrates your willingness to share valuable knowledge and insights.
- Create opportunities for your audience to share their stories with you and with each other to foster a sense of community. Actively encourage and showcase user-generated stories, testimonials, and reviews.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Why do we need more female storytellers in business?
Imagine if all our stories were told by men. How skewed a world would we have?
Storytelling is an influential tool that shapes our understanding, perceptions, and decision-making processes. It allows us to connect, inspire, and learn from one another. We need more female business storytellers and here’s why:
- Representation and diversity enriches narratives and fosters innovation and inclusivity
- We have a commitment to inspire the next generation - when girls see successful women sharing their business stories, it ignites a spark within them.
- To build networks and connections that foster personal growth and pave the way for more women to succeed in business.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Your customers really care about your values. So you should too.
When there are some many different choices on offer to us as consumers, we need to find a way to filter our options. And aligning with brands that share our values has become an increasingly important way of doing that.
Are you clear on what your values are and more importantly, how do you share these values with your customers.
In this episode I share why your values matter so much to your customers and how to start thinking about yours.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Jargon buster. Title: Unraveling the Difference: Purpose, Vision, Mission, and Values
Having a clear brand story is a really helpful foundation for your business to establish a sense of direction, make purposeful decisions and help your customers audience understand exactly what you’re hear for. But, what does it all really mean. And what on earth is the difference between purpose, mission and vision?
- Purpose - the reason your exist and what motivates you.
- Vision - a compelling and aspirational statement that paints a vivid picture of what future success looks like for you and provides inspiration and direction.
- Mission - the specific actions and strategies you undertake to fulfil your purpose and achieve your vision.
- Values - the guiding principles that shape how you behave, the decisions you make and, as you grow and take on staff, the culture of your business.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Don’t fall into the trap of virtual signalling when telling your business stories.
Virtue signalling - superficial displays of virtue and value, does absolutely nothing when it comes to maintaining authenticity and building trust with your audience. I would go as far to say, it can actually be pretty damaging to your brand too. But it’s not always easy to know when you’re doing it, especially if there something happening in the world that everyone seems to be commenting on (think Black Lives Matter, International Women’s Day, Pride month etc)
In order to make sure you don’t fall into the tap, I share some tips to help you think about your messaging and stay authentic to what you believe in.
- Be genuine
- Focus on action, not just words
- Focus efforts on providing value to your audience
- Promote inclusivity and diversity
- Be transparent
- Engage in meaningful chat
- Avoid overusing buzzwords and trends
- Back up your claims.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - 5 tips for tapping into the stories your customers are telling about you.
Giving your customers a platform to tell stories about your business is a fantastic way to foster engagement, build trust, and create a sense of community.
Here are some steps you can take:
- Set up a dedicated section on your website where customers can share their stories.
- Use social media to create opportunities for customers to share their experiences
- Motivate customers to share by providing incentives.
- Implement reviews and testimonials
- Conduct interviews or case studies.
- Host events or webinars where customers can discuss how your products or services have impacted their lives or businesses.
- Engage with user-generated content
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - 3 ways to make sure nobody forgets your stories
Storytelling is a powerful tool in the world of business - and it’s a tool that’s right at your finger tips with a little bit of guidance and support.
I share three simple yet effective ways to elevate your stories from forgettable to unforgettable:
- Embrace the power of emotions
- Paint vivid mental pictures
- Incorporate unexpected twists or surprises
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Help! I don't think I have a story to tell.
If you've done anything, gone anywhere, spoke to anyone, you have a story to tell.
I share how you can uncover yours when you really don't think you have one:
- Reflect on your journey - how your business came to be
- Identify what's unique about what you do
- Connect with your audience and think what stories they need to hear
- Highlight the impact you have on others
- Be authentic
- Practice and refine.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - What's the difference between your brand story and your business stories and when should you use them?
Your brand story (purpose, vision, mission, values) helps you create an emotional connection with your customers, building trust and loyalty. It sets a foundation for the company's reputation and helps clients understand the values behind your products or services.
Your business stories provide transparency and authenticity, showing the human behind the curtain and demonstrating how you’re able to overcome challenges and deliver on your promises.
Listen to today's episode to find out more.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Unleashing your voice. 5 tips for speaking with confidence.
Despite being brilliant at what we do, it’s all too common to lose confidence when speaking in public. Normal? Yes. Fixable? Yes, with a little time and practice.
In this episode, I share my tips for harnessing your strength and confidently telling your story:
- Know your worth and embrace authenticity.
- Cultivate self-belief through self-care.
- Prepare and practice.
- Focus on your body language and voice modulation
- Surround yourself with a supportive community.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
The brilliant Suzi @story_publishing produces this podcast
5 min
About The Everyday Storyteller
From the publisher's feed
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.