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The Everyday Storyteller episodes
- Your first anything will be bad. Embrace imperfection.
Welcome back to Season 3 of The Everyday Storyteller!
Today, we're diving into the beauty of beginnings. Your first TikTok, newsletter, or podcast episode might not be a masterpiece, but guess what? You can't reach 150 without that first step.
Let's face it, we all start somewhere. My initial podcast episodes were far from perfect, but they led to growth and impact. The same goes for your storytelling journey.
Fear and ego often hold us back. Whether you're a seasoned storyteller or just starting, silence those doubts and take action, big or small. Share your business story and connect with your audience.
Over 150 episodes, I've learned that progress comes from persistence. Starting is the key to making a difference, for both you and your customers.
Why not get started on your ‘thing’ today, and we'll celebrate again at your 150th! Remember, your story matters, imperfections and all.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - Want to be a creatively brilliant storyteller? Why not follow my lead and take a break.
Can you believe it? This is the 149th episode of The Everyday Storyteller and the final one before I embark on a well-deserved summer break. So it seems fitting I use this episode to explore the positive impacts having a rest can have not only on your energy levels but also your creativity, ensuring you can show up for you audience in the most brilliant way possible.
Thank you for all your support this season and the love you’ve shown the show. I'll be back in September with more stories, tips, and guidance.
If there are any topics you'd like me to cover, please let me know via the Q&A (if you’re on Spotify) via email or DM message.
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - How our words can shape the paths of others.
We all know that communication is a powerful tool that can either build or break relationships. Our words possess this amazing ability to inspire, motivate, and uplift others. But, here's the catch: they can also have unintended consequences that leave a lasting impact. When we make seemingly harmless statements based on our own experiences or abilities, we might inadvertently shape the thoughts and beliefs of those listening. It's like having a superpower that we need to wield with caution.
I share my strategies to ensure that your conversations have a positive effect:
- Empathy and perspective: Put yourself in the other person's shoes.
- Encouragement and support: Focus your stories on lifting people up.
- Promote a growth mindset: Emphasise the value of your own learning and growth.
- Lead by example: Remember, actions speak louder than words.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - My experiences as a recovering people pleaser!
I’m a people pleaser. Fact. I’m getting better now - or at least I’m more in control of it simply because I’ve experienced the destructive consequences it brings.
I often tell this story to help others going through similar experiences because by sharing your unique story, you can connect with others and provide them with valuable insights based on your own experiences. In turn, they will support your vision, cheer you on, and remind you to be true to yourself.
Have a think today about the following questions and explore whether now is the time to start re-writing the story you really want to tell.
- What do you want your story to be?
- What do you believe in?
- What do you want to be know for?
- What do you want to sound like?
- How do you want your life to feel - and how do you want to make others feel?
- How do you want to be remembered?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - When did we become so boring? How embracing our childlike mindset can help us tell more captivating stories.
When we were children, before countless individuals dampened our creativity, crushed our dreams, and made us feel the need to conform for acceptance we possessed vivid imaginations and the ability to think beyond the obvious. We had the innate power to connect with others simply by sharing what was on our minds, unfiltered and uncensored, wearing our emotions on our sleeves. But all to often now, as adults, we are bound by the "should haves" and "aught to’s.”.
In this episode I question what would happen if we adopted the mindset of a child when it came to allowing ideas to flow freely, embracing our emotions and quite frankly, just having a bit of fun with out stories.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Please stop making your customers work hard to buy from you.
We humans have an insatiable thirst for knowledge and a burning desire to find answers. So why do some people, including brands, make it so darn difficult for us to get basic information that helps us make a decision to buy or not to buy?
In this episode I explore a few things you should be thinking about when writing your homepage or social media profile to make it super clear - and really easy for your ideal clients to find the information they need to make an informed decision about you.
If you would like an expert to transform your website copy from boring to brilliant and boost your online sales conversion, here are all the ways you can get in touch:
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - A simple truth about storytelling for anyone sitting on the fence.
Have we all got a story to tell? Yes.
Does it have to be life changing? No.
Do your customers want to hear it? Yes, 100%
Do I have to share everything with everyone? No, not if you don’t want to.
Will storytelling help me build my business. Yes. Why don’t you try it and see?
Here are a few tips to help you get started - or remind you of the basics if things are feeling a little tough right now when writing or sharing your stories.
- Identify your core message: Determine the key takeaway you want your audience to remember and align it with your business goals.
- Craft a compelling narrative: Structure your story with a clear beginning, middle, and end and put your ideal client at the heart of it.
- Connect on an emotional level: Share personal anecdotes and moments of vulnerability to build trust and establish a genuine connection with your audience.
- Practice active listening: Pay attention to your audience's needs and feedback. Adapt your storytelling style accordingly to ensure resonance and engagement.
- Use different mediums: Experiment with various storytelling formats, such as written articles, social media posts, videos, or podcasts. Find the way that best suits your style and resonates with your audience.
- Continuously refine your storytelling skills: Seek feedback, learn from other successful storytellers, and consistently practice and refine your craft.
I will be taking a short break for summer soon but all my episodes will be available for you to dip back in and out of whenever you need a refresh or confidence boost.
Keep an eye out throughout August on my Instagram or LinkedIn for details. All my contact information is below.
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - What to do if you don’t want anyone to read your emails
Boring subject lines never inspire anyone to open your emails. Get it nailed and they will but don’t stop there. Here are some tips for making sure not only do your newsletter or sales emails get read, but your audience take action from them too.
- Know you audience intimately and speak directly to them
- Write in your own voice and let you personality shine through
- Tell your audience ‘what’s in it for them’ in the first sentence
- Be explicit in what you’re offering. Don’t make your audience work to find out the benefits.
- Don’t hide the price. Be upfront but don’t forget the benefits quickly after.
- Always include a clear call to action - be creative to make it irresistible.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - If you knew your story could give hope to others, would you feel less awkward sharing it?
When we embrace our own struggles and share how we’ve triumphed over them, we can inspire others and give them hope - surely that’s worth any comfortable feelings or fears you might have?
Take a moment to consider how you could delve into your own personal stories as a means of offering guidance and hope to others.
- Being vulnerable and open about your insecurities can foster a profound sense of connection and motivate others to embrace their own vulnerabilities and find strength.
- Celebrating successes and milestones demonstrates that progress is possible, reassuring others and encouraging them to preserve and celebrate their own wins.
- Share resources, strategies and experiences to provide hope for those seeking supporting or looking for a way forward.
By living your truth and being unapologetically you, you become an authentic role model for others. Your courage, resilience, and determination inspire others to embrace their own stories, dreams, and aspirations, instilling in their ability to create positive change and fostering hope for a brighter future.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - How to avoid the common language traps when talking about your business.
Acronyms, clichés, self-centred language, and other misleading tactics get in the way of effective communications and turn your customers right off. So how do you keep your communication customer-centric, authentic, and free from buzzwords to make a lasting impression?
- Say no to TLAs (Three-letter acronyms) as they can be confusing
- Avoid cliches and focus instead on being honest and original in describing the value your business offers.
- Make sure your customer is always the hero of your stories - avoid starting every sentence with ‘I” and focus on more inclusive language like “you”, “we” and “us”
- Avoid any false claims and focus instead on showcasing your strengths and what makes you different.
- Let your customers see your expertise through concrete examples and customer case studies
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min
About The Everyday Storyteller
From the publisher's feed
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.