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The Everyday Storyteller episodes
- How to tell a story as a purpose-led business to attract others and unite them behind your cause?
I’m seeing a growing trend among small independent brands, even those who set up initially with profit in mind, to embrace a more community-oriented and environmentally conscious sense of purpose.
It’s a powerful acknowledgement that we all have a role to play in shaping the world around us, for better or worse. But how do you tell your story, when you’re more about the collective benefit of what you do, rather than the individual. And how can you use that story to attract and unite people being your cause?
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - How channeling a 90s pop star can help you overcome creative block.
Whenever I get creative block I find myself annoyingly singing Natasha Bedingfield lyrics. Which as you can imagine, doesn’t help at all. But if you were a teenager of the 90s, you’ll probably recognise it… Tryna find the magic. Tryna write a classic. Don’t you know/ Wastebin full of paper. Clear rhymes see ya later! Oh and the best line of all - nothing I write is ever good enough.
Truth is, even the most imaginative minds sometimes experience creative block when it comes to telling their own business stories. Don't fret! Today I’m going to share some effective ways to overcome creative block and unlock your storytelling potential.
- Be vulnerable and share genuine experiences
- Seek inspiration beyond your niche
- Revisit your core purpose and passion
- Don’t limit yourself to a single medium or channel
- Reach out to other women for brain storming sessions or collaborations
- Don’t forget your customer’s stories
- Break free from perfectionism!
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Need to put up your pricing? Storytelling can help you.
As small business owners, we often have to make tough decisions, like putting up our prices to ensure we’re paid our worth against a back drop of a cost of living crisis.
But here's the thing: by incorporating storytelling techniques, we can not only communicate the reasons behind the price increase but also help our customers see the value and benefits they will receive.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - How to talk about Your Product/Service without sounding negative or preachy?
Imagine you're a baker who has perfected a new gluten-free bread recipe. How do you talk about your product?
Do you say, "Most bread on the market is filled with unhealthy preservatives and processed ingredients. They're terrible for your health! But MY bread is gluten-free. Or do you say? "Imagine biting into a slice of warm, freshly baked bread that's not only incredibly delicious but also gluten-free.
In this epidote I explore how to talk about the benefits of what you sell without coming across as pushy or negative.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - 4 stories you may never have thought of telling
We can all tell predictable stories about our business but unfortunately (and check LinkedIn for evidence of this) when you’ve heard one, you’ve heard them all.
To help get your creative juices flowing here are some ideas for more unique stories you may not have thought about.
- The Community Impact Story. This is where we share how our small businesses have positively influenced our local communities.
- The Behind-the-Scenes Story. This is the part where we give our audience a sneak peek into the daily operations and the hard work that goes into running our businesses. Check our Belinda at Pothies for great examples of behind the scenes content shared over Reels and TikTok
- Your founding story. This one's always special because it's your unique journey.
- The Failures and Lessons Learned Story. Yes, we've all faced setbacks, made mistakes, and encountered challenges along the way. But guess what? These stories can be incredibly inspiring and insightful.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Have you got a major case of main character syndrome?
Why is it so important to always centre your business stories around your customer rather than you?
- It makes you more relatable: Customers relate better when your story focuses on their needs and challenges. It creates an emotional connection and helps them see the benefits of your products or services.
- It informs of your value: By making the story about your customer, you can highlight how your product or services provides solutions to their problems. It shows the value you bring and how you make a positive impact.
- It shows empathy and understanding: When you make the customer the star, you demonstrate that you understand their pain points and desires. It shows you genuinely care about their needs.
- It builds trust: Stories with real-life examples or testimonials build trust. Customers appreciate businesses that prioritise their needs and one ay to do them is to make them the hero.
- It helps you stand out: Focusing on your customer sets you apart from the competition. It shows you prioritise customer satisfaction and their success.
- It makes you engaging and memorable: Stories centred around customers create emotional connections and are more likely to be shared, helping to spread your brand message.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - Beyond the obvious. How to dig deep with your customers to uncover the most powerful stories.
Did you know that some of the most powerful stories you can share for your business are the ones that come out of your customer’s mouths? But they are not always free flowing. It’s time to dig a little deeper beyond the surface and engage in some more meaningful conversations with your customers. Here are some ways to help you do just that.
- Truly listen to your customers. Practice active listening by giving them your full attention, maintaining eye contact, and showing genuine interest in their experiences. Encourage them to share their stories and allow them the space to express themselves fully. By actively listening, you create a safe and open environment where customers feel comfortable sharing their thoughts and emotion - empathy, good for trust and relate tips
- Instead of asking simple yes-or-no questions, ask open-ended questions that encourage customers to elaborate and share more details. For example, ask questions like "Can you tell me more about that?" or "How did that experience make you feel?" This prompts customers to dive deeper into their experiences and provides you with richer, more insightful stories.
- If 1:1 interviews are not your thang, consider surveys instead - Survey Monkey is a great tool for this. Design questions that explore their motivations, challenges, and the impact your product or service has had on their lives. This allows customers to reflect on their experiences and provide thoughtful responses that can form the basis of powerful stories. Understand why the challenge matters to them; ask for their drivers, what they’re trying to achieve personally, what will happen if they don’t get it. And use this info - create different personas and target your stories to them.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min - What to do when your stories get in your way.
We all have those stories that run on repeat in our heads and get in the way of us moving forward. In this episode I look at the challenges this creates for women and how to re-think it.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
6 min - How to tell stories when writing really isn’t your thing.
Did you know that Joan Collins, famed actress, 80”s glamour puss and AUTHOR who penned an entire autobiography without actually writing? And what did she do instead? She dictated it all onto a recorder.
So, if writing really isn’t your thing, why not record what you want to say into your phone and transcribe from there? There are even apps that can do that for you. Or why not go bold and ditch the words altogether. There are lots of great illustrators out there who can take your ideas and turn them into pictures. One of my favourite’s is a lady called Sam Warburton.
https://samwarburtoncontentcreator.com/
https://www.instagram.com/sam_warburton_contentcreator
Or just take some snaps on your phone, share them on your Instagram and let them tell your story and engage your audience. Or why not try an Infographic - there are some great templates on Canva which you can use and make your own.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Using your story to address and overcome prejudice.
Your personal story is a powerful way to challenge bias, promote understanding and foster empathy. Here are some strategies for using your story to address and overcome prejudice:
- Take ownership of your story and embrace it with confidence. Be proud of the things that make you unique and use your story to enlighten and educate
- Use your story of a platform to raise awareness; share insights into your experiences, culture or perspective to help others gain a better understanding
- Open up channels for honest and respectful conversation
- Highlight the positive impact that diversity and inclusion have had on your life and the lives of others you know
- Focus on the shared human experiences that transcend prejudice and highlight universal themes including love, joy, compassion, resilience and hope
- Share your personal struggles, challenges and triumphs to create a safe space for others to share their vulnerabilities too
- Advocate for policies, practices and initiatives that promote diversity, equity and inclusion.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min
About The Everyday Storyteller
From the publisher's feed
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.