The Everyday Storyteller

By Hilary SalzmanBusiness Marketing

The Everyday Storyteller episodes

March 07, 2023 What can we learn from a good ghost story?
From spooky goings on in my house to our eternal quest for meaning, I explore why we love ghost stories so much and how we can apply it to our own storytelling.
And I take you through an exercise to explore what shared experiences you have with your ideal clients and what questions they are seeking answers to - the answers to which will help you tell stories that really resonate.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
March 06, 2023 Customer success stories are ready-made content. So why aren’t you using them more?
Imagine being able to unblock whatever is holding you back from sharing your customer success stories?
If the idea of sharing case studies, testimonials and success story fills you with dread, even though you know you probably - no definitely - should be doing more of it. Or if asking your customers for a review brings on a hot sweat even though you know their really happy with what you’ve helped them with. Rest assured you’re not alone.
I take you through an exercise to switch your mindset about customer testimonials and understand all the magical things they can do for you and your business.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
March 03, 2023How to ensure your brand story doesn't end up in the bottom of your knicker drawer?
Don't waste your time, money and effort creating a brilliant brand story to tick a box and then doing sweet FA with it.
Here are five ways to stop your brand story from gathering dust and ensure all the hard work you put into crafting it converts into lovely new relationships and sales.
On your website. If you don't use your story to update your about me, you're missing a trick (it's ready-made content)

On your social media - take the headlines - your purpose or vision and turn them into your bio to help people understand the value of working with you at first glance.

When you're creating marketing content, use each element (purpose, vision, mission and values) as content pillars and create stories to bring each bit to life - don't forget to make your customer the hero, though, not you and your business!

When you're introducing yourself at a networking group or online event =- it's far more interesting than Hello, I'm Hilary, and I run a business teaching people to tell their story.

When you're entering an award or pitching yourself for PR, your brand story is a great way to differentiate yourself and create something that will get others to think and make them remember you too.
If you haven't yet started work on your brand story - or indeed, if you're not sure where or how to get started, check back for my Brand Story Masterclass - a week's worth of episodes plus a bonus extended show dedicated to showing you how to define your story and where to use it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
March 02, 2023 A foolproof way to ensure your stories are always about your audience.
Today I'm sharing one of my favourite marketing and storytelling hacks. The 'So What?' Test.
If your customers can quickly understand your value, aligned with the problem they are trying to solve, they are more likely to buy from you. Yet many businesses bury that value underneath a load of marketing fluff designed to make them look clever without ever thinking about the customer.
With this foolproof method, you can put your customer value at the front and centre of every story you tell. So here's the trick. With every statement you make, everything you write, keep asking, "so what does this mean for my customer?"
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min
March 01, 2023Why figuring out your brand story may be the best thing you do this year.
If you didn’t catch this the first time round, today’s episode is a special extended show looking at why figuring out your brand story may be the best thing you do this year.
If you want to learn more about this subject and work through your brand story step-by-step that will you to talk confidently about who you are and what you stand for, check out the following episodes:
Ep #55 - Lesson 1 - Your purpose

Ep #56 - Lesson 2 - Your vision

Ep #57 - Lesson 3 - Your mission

Ep #58 - Lesson 4 - Your values

Ep #59 - Lesson 5 - Sharing your story
You'll learn how to use your brand story to lead people in your direction, build the relationships you need to succeed and differentiate yourself in a noisy marketplace.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
8 min
February 28, 2023 Where do you draw the line between fact and fiction when telling your story?
When does applying a bit of creative license turn into defrauding your audience? And does it matter? Answer: YES.
Adding dramatic details to your stories is all part of painting a more engaging picture for your audience. As is creating an imaginary scenario to help your customers see what working with you or using your product could look and feel like for them, providing it's clear it's fictional.
But fabricating and presenting it as real is a different matter and puts your relationships with your audience at high risk.
I'm all for spinning a little yarn to make an already memorable story stick in your audience's head but making something up entirely. It's just not worth it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min
February 24, 2023 This episode is brought to you by a chat bot.
Unless you've been hiding under a rock recently, you'll have heard about the rise of AI content creators. ChatGPT, Jasper, and even Canva are getting in on the act.
I can see its appeal - we're all strapped for time and money but the big question for me is - can you use AI to create stories?
Yes, of course. But don't expect them to do anything for you.
Storytelling is exclusively human. It's not an algorithm or database. It's woven into our DNA and into our brains' chemical makeup. It's the very essence of what makes us human. And it's about emotion. Shared experiences. Empathy. Love. Fear. Greed. Envy. Hope and Joy.
ChatBots can’t replicate that.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
February 23, 2023 3 simple ways to make your stories more memorable.
If you meet someone for the first time and you tell them a story, they’re 22x more likely to remember you the next time. So why do we (me included) feel it necessary to recount our whole CV, all the way back to our weekend paper round when we’re asked to introduce ourselves?
Here are three tips to help you build storytelling into how you describe yourself and your business so that no-one forgets who you are and what you can do for them.
Tip 1 - Talk directly to your audience and the problems they face, whether that’s face to face or through content. Make them the hero of your story (not you, your business or what you sell) and show them exactly how you’re going to help them and what this will mean for them.
Tip 2 - Stories follow an arc of crisis, struggle and resolution. Share a mini-crisis of your own, how you overcame it and what you learned to create impactful drama. Don’t forget to tell your audience what this experiences means to how you help them now.
Tip 3 - Impact a bit of personality and fun into your content. If you’re in person, be expressive in your body language, get up and walk round the room or share pictures as you’ll telling your story. Or create characters to tell your story for you - great if you’re selling products as you can give them their own unforgettable voice.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
February 22, 2023How to make sure what you say counts.
I’ve been so inspired by the women I work with, driven by their past experiences and determined to share their knowledge or learn from the tough times they’ve experienced, turning the negative into positive life affirming actions that helps others and bring joy, and hope to the world.
In this episode, I explore how you can use your voice to make a difference.
Here are some ideas to get you started.
How about sharing a story that celebrates the achievement of another women you know?

Maybe use your platform to talk about a time you overcame a challenge when facing inequality or gender bias and how it made you feel.

Tell a story about a woman close to you who has inspired you to be who you are now

Share how you help others learn how to make their voice count, for example teaching your children (daughters AND sons) about the importance of gender equality or championing diversity and inclusivity in your business and the people you work with.
Whatever your experience, your can use your voice as the power to challenge what’s not right and create a more inclusive world for all minorities, not just women especially those who don’t currently have that right.

Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
February 21, 2023How to use fear wisely - tapping into your customer's worries without scaremongering.
Business owners who don't tell their story are 92% more likely to fail in the first 2 years of trading.
Before you start panicking, that stat is entirely made up but I bet it made you look?! Fear is a potent emotion and, as such, should be used wisely when telling your stories.
Trying frighten your audience into doing something send an unmistakable message about who you are and what your brand stands for. I'm guessing that most of you, if not all of you, don't want to be seen like that.
Here are three ways to use fear in a positive way.
Take the time to understand what your customers are afraid of and dig beyond the surface.

Turn those fears on their head by showing your clients an alternative reality where they longer have that fear and what life could look like for them then.

Share stories of where you've overcome similar fears and what you went on to do as a result. Even better, share stories of how you've helped others do that.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min

About The Everyday Storyteller

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For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.

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The Everyday Storyteller

The Everyday Storyteller episodes

About The Everyday Storyteller