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The Everyday Storyteller episodes
- What can you learn from my failed job interview?
I blew a massive promotion opportunity by using ‘we’ instead of ‘I’ at the interview because I felt I wasn’t good enough to claim my successes Ias my own. At just 23 I had experienced my first professional bout of imposter syndrome. And it didn’t feel good.
Two decades later, I see small business owners, especially female ones, making the same mistake. And I get it. You want to be taken seriously. You want others to think you’re running a “proper” businesses. Can you really do this all by yourself? YES YOU CAN!
I share why saying ‘I’ when your brand is just you is an empowering and powerful action which also helps you build connection and trust with your audience.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Are you a ‘wordy’ and does it even matter?
Next time you’re writing something and you find yourself reaching for the thesaurus for the fanciest pants-iest words you can find. Don’t.
Stop and think first about your audience and how you want your words to make them feel.
I explore by writing with emotion doesn’t require you to be an English master.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Stop telling your life story and tell your customers’ story instead.
The most effective stories are those that your customers can see themselves in. Like a mirror being held up. Yes, you might be sharing your experiences, your learnings, your fears but, and here’s the key to great storytelling, you want your customers to feel actually, its all about them.
It’s really the difference between why some stories convert to sales and others, well, don’t.
Today I share an exercise in making sure your story tells your customers’ story too.
Grab a pen and draw three columns. In the first write down a list of the challenges/problems that led you to do what you do now. In the second column write down what you did to overcome each of them. And finally in the third, write down how that experience helps you lead your customers through similar challenges.
For every challenge, solution and experience, there’s a powerful story right there waiting to be told.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - Looking for love? What online dating teaches us about storytelling.
Storytelling is the ultimate match maker, giving you an opportunity to connect what your customers’ need with what it is you can do for them.
But we all know finding the perfect partner goes way beyond what you both look like on paper.
In this episode I explore how you can use your stories to attract your ideal customers and create strong relationships that last way beyond the initial spark and excitement.
I also let you into my own little love story…..
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
This podcast is produced by the brilliant Suzi @story_publishing
4 min - What I’ve learned writing 65 podcasts
There’s a lot to be said for doing something every day. Little by little you learn, improve and your confidence grows. But I don’t think I was quite prepared for what writing a daily podcast would teach me.
In this episode I share how writing little and often for this show has made me more relaxed, more confident and able to speak more naturally - all the things you need to be a great everyday storyteller.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Don’t leave it up to your customers to fill in the missing gaps.
Do you really want your customers trying to second guess you? How are you going to appeal to what they need, if they don’t know the fully story about who you are and how you can help solve their problem?
Moral of the story. Don’t leave it up to your audience to fill in the gaps. Don’t leave answered questions. Give them everything they need to make an informed choice about you and tell your story to give them something to connect and relate to.
In this episode I share a quick an easy way for you to figure out if you’re answering all the right questions for your customers in your content and on your website.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Look into my crystal ball... How to use storytelling to create a better future.
Fortune telling may not be an obvious marketing too but when you’re trying to show customers why they should buy from you, there’s one trick in the book worth trying.
In this episode I show you how to get creative with your storytelling by sharing a vision of the future - what life could look like for your ideal clients if they bought into what you do.
And I share 3 tips to get you started:
- Think about what’s really important to your customer; what are they trying to achieve, what do they value, do they align themselves to a specific cause, what does success look or feel like for them? Quick hack - if you don’t know the answers, ask them! It’s a great way for them to feel you’re interested them and a reason to engage.
- Understand what might be getting in your customer’s way - what challenges do they have, what might have happened in the past which is a barrier for them now?
- Think about the difference you can make; how do you help them achieve their mission, overcome barriers or solve their problem?
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - How to use stories to get people to do things you want them to do
Using stories to drive action comes down to one thing - saying the right things, at the right time, to the right people.
But how do you know what you should be saying and when?
Today I share some practical ways to make sure your stories don’t just attract attention, but her your customers to act (and buy from you) when the time is right for them.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - How to brand yourself when you work for someone else.
Creating your own brand story doesn’t just sit exclusively with business owners.
If you’re employed by an organisation not run by you, getting your story straight can really help you as your progress your career, build relationships with colleagues or customers and lead successful teams.
Here are some questions to get you thinking about your story:
- What motivates you to do your job?
- How do you want to be seen today in your business? What do you want to be known for?
- When it’s time to move on, what do you want to be remembered for?
- What are your guiding principles when you make decisions in your job?
- And finally - how can you tell your story in your business. Can you use it as a way to motivate other to share their stories too to create a more open culture?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - The case of the invisible egg machine (and the storytelling lesson we can learn from it)
We all have stories that are so ingrained in our minds we believe them to be true. Sometimes, even though we understand logically they’re probably made up, we continue to believe them as they’re a source of comfort or joy.
But what about the stories that aren’t helpful? The stories that are actually an uncomfortable source of negative emotions. Surely if we can embellish stories because they make us feel good, then we can take away the things that exist to do the exact opposite.
In this episode I explore how to re-think your negative stories for a more positive outcome.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min
About The Everyday Storyteller
From the publisher's feed
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.