Today we’re doing a deep dive into how storytelling shapes, influences and creates our worldview. Jeff Gomez, one of the world’s leading experts in transmedia storytelling, has helped build the story universes of famed franchises, IPs, brands such as Avatar, Transformers, Spider-Man, Halo, Splinter Cell, Coca-Cola, Nike, and many more. We also ask Jeff why we are so attracted to dark stories? Why are we compelled to consume it and share it? We also ask him how we convince Hollywood executives to green light Latino stories, and why it is of the utmost importance we challenge our reality.

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