September 15, 2020

The Evolution of a Water Start-Up

39 minutes

WaterSmart Software’s Dana Haasz provides a riveting discussion of how WaterSmart Software has evolved over the last six years. Dana has held a wide variety of roles in the water sector, and that experience shines through in this terrific interview. In this session, you’ll learn about:

How utilities shifted their conservation efforts from a customer service focus to a water resources planning focus

How WaterSmart Software has evolved by responding to customer needs

How data use and collection have improved in water utilities

Where we are on using AMI data in rate design

The importance of customer engagement on rate issues

WaterSmart Software’s entrepreneurial journey to the point of its recent acquisition

The pain points that led WaterSmart Software to the acquisition decision

Dana’s thoughts on convergence in the utility sector

How WaterSmart Software navigated the “valley of death” for a water tech start-up

Resources and links mentioned in or relevant to this session include:

Dana’s LinkedIn page

VXsmart Utility Usage Analytics & Dynamic Customer Engagement

Press Release on VertexOne’s Acquisition of WaterSmart Software

TWV #068: Speeding Technology Adoption Among Utilities with FATHOM CEO Trevor Hill

TWV #034: A Smarter Way to Deliver Water with Peter Yolles

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