Pricing and packaging has undergone a radical transformation since the early 1950s. And the clear through line is a changing unit of value and how it’s tracked.

Historically, the tech industry has undergone six waves of change.

* Hardware + Software sold together

* Software Sold for Hardware

* Application Service Providers

* Outsourced Infrastructure + SaaS

* Usage Based Pricing

* Hybrid

We’ll walk through each evolution, and leave you with some tips for overcoming common pricing challenges in the age of AI.

This week’s podcast is brought to you by Campfire (www.campfire.ai)

We’ve all used legacy ERPs. Painful migrations, endless consulting fees, and even after you’re live, getting simple answers still means hours in spreadsheets.

Campfire fixes that. It’s the AI-first ERP built for modern finance and accounting teams. It's helping mid-market and enterprise teams close faster, unlock insights instantly, and scale smarter - without the additional headcount.I use Campfire myself, and it’s been a game changer for our finance workflow. The interface is intuitive, migration was quick & painless, and it's freed us up to focus on strategic work.They just raised $35 million from Accel to further reimagine ERP. That's not easy to do.

I’m excited to see how they keep reimagining this space – and you should be too.

Check them out at www.campfire.ai.

Referenced on podcast:

* Jason Kap’s expert pricing consultancy: https://bluerocket.io/

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