Instead of chasing scale, the Witte family leaned into trucking, building a nationwide refrigerated logistics company. Then in the mid-2000s, they made another shift—this time back to cattle, but with a completely different focus: quality over quantity.

Today, Witte Beef Co. is built around producing Prime-grade beef comparable to top steakhouses across the country—while maintaining control over nearly every input along the way.

In this episode, we cover:

This is a masterclass in adapting to markets, controlling your system, and building a premium product in agriculture.

www.johndeere.com

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