What happens when the heart of a company beats just as strongly as its technology? Jason sits down with Paul Hawkins, CEO at HawkSoft, for an in-person Executive Session at HawkSoft HQ. From family roots and servant leadership to AI, agency tech trends, and the story behind the Purple Cow, this conversation is as much about people as it is about platforms.

Key Topics:

Why HawkSoft hires 80% on culture and 20% on skill

The role of family and faith in shaping HawkSoft’s leadership style

Paul’s journey from dairy farm to software founder

Technology shifts that moved from “peripheral” to core in agencies

How AI and system integration are reshaping agency workflows

Lessons on servant leadership and building other leaders

Advice Paul would (and wouldn’t) give his younger self

The story of HawkSoft’s Purple Cow movement

Why people, not products, define a company’s success

Building a workplace culture that wins awards year after year

Reach out to:

Paul Hawkins

Jason Cass

Visit Website:

HawkSoft

Agency Intelligence

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