The Experienced Entrepreneur

I love when my Empathy Rising podcast coaching episodes turn into full-blown strategy sessions. Space Holder Betsy joined me for the most recent episode, and we really got to dig into some of the bumps in the road she’s hit while working on her side hustle. She shares a ton of valuable insight including how she decided on her side hustle, why she started a podcast, and where she wants her business to be in two years. 

If you want more resources and show notes, check out http://marissalawton.com/podcast

Want to make sure the people in your audience actually turn into buyers? Then you need to make sure you build your audience with an offer in mind. Otherwise, you may end up with a collection of people who are just there to look but will never buy from you. And that’s just the beginning. There are other reasons why you need to have an offer in mind before you start building your audience! Learn more in the most recent podcast episode. 

If you want more resources and show notes, check out http://marissalawton.com/podcast

It’s fulfilling to share your message and know you can truly make a positive impact in people’s lives. This is EXACTLY why so many therapists are like you drawn to online income sources and side hustles. You are simply driven to help MORE people and expand your impact as far as you possibly can.

I’m going to let you in on a little secret: it all starts with building your audience. I know the idea of stepping on a bigger stage can be intimidating, but your message can help so many people and deserves a stage on which to shine. Learn how you can show up effectively, authentically, and consistently to build your audience in the latest podcast episode.

If you want more resources and show notes, check out http://marissalawton.com/podcast

faster than seeing someone else doing the exact same thing.

No matter how much passion or fire we have for the project, coming face to face with a competitor can make our new course, group program, or membership site feel like the dumbest thing we’ve thought of in a long time.

And while competition can cause us to feel extremely small, it’s not that far fetched that we would feel uncomfortable contending with someone else who’s trying to do some good in the world.

But fear of competition can snowball quickly into emotions like scarcity and imposter syndrome which can not only shut down our side hustle ideas, they can keep us from ever starting up again.

This week, I’m sharing why competition actually validates the idea for your side hustle and how it can be a catalyst for you to help more people, make more money, and do your best work.

Workshops are fun, easy to plan, and easy to execute…

...so long as you have a topic that you and your audience are both excited about.

Coming up with a great topic might be easier than you think. I have a few great strategies up my sleeve on coming up with engaging workshop topics.

Listen to my latest podcast episode to find out what they are.

If you want more resources and show notes, check out http://marissalawton.com/podcast

Have you considered putting together a workshop? Workshops aren’t just a great way to help multiple people at once (although, that is definitely a bonus). They’re also a great way to help people at a more accessible price point. Imagine that someone out there needs exactly what you can offer, but they can’t afford a bigger program. By creating your own workshop, you provide the people who need your expertise more options in working with you. Listen to the latest podcast episode where I cover all the benefits of creating your own workshop. 

If you want more resources and show notes, check out http://marissalawton.com/podcast

Are you scared of selling your side hustle? I mean really putting it out there and asking people to buy it? Don’t be. Selling is easy when the marketing is done well, but the difference between sales and marketing is so misunderstood. Listen to my latest episode and I’ll explain the difference between the two. I also share how you can start selling your offer effectively, and you’ll walk away feeling way more confident in selling your side hustle. If you want more resources and show notes, check out http://marissalawton.com/podcast

When you put off starting your side hustle, you shrink your capacity to live the life you want. Don’t wait for the perfect moment to start living the life you desire and deserve. There is no perfect time, and there is no perfect moment.

It’s time to ditch the starts and stops and start accumulating real progress by going all in now.

If you want more resources and show notes, check out http://marissalawton.com/podcast

One of the most beautiful things about having your own reliable income source is that you don’t rely on trading your time for money. In the summer, that can translate to more fun, more spontaneity, and more quality time with the people you love.

Find out how I’m managing my summer schedule in the latest podcast episode. It’s a behind-the-scenes look into how I’m balancing my business with a lighter summertime feel.

If you want more resources and show notes, check out http://marissalawton.com/podcast

By unlocking your side hustle, you can add a new revenue stream that helps people in new creative, fun, and lighter ways. But before you can do that, you need to know your niche and determine who your audience is. This is the first step to unlocking your side hustle! Learning your audience helps you connect with potential clients so you can make more money and a greater impact. Learn how niching cements your side hustle plans in my latest podcast episode 

If you want more resources and show notes, check out http://marissalawton.com/podcast