The Experienced Entrepreneur

Starting a side hustle can be SO exciting. But let’s face it, sometimes the numbers behind the scenes can be a little bit intimidating.  If you want to start or already have started your side hustle and you would love some guidance on all things taxes, accounting, and crunching numbers, this latest podcast episode is for you. I brought Julie Herres of Green Oak Accounting onto the podcast to talk about the financial habits of successful people and how to manage your additional income stream. 

If you want more resources and show notes, check out http://marissalawton.com/podcast

When you’re figuring out who your ideal customer is, don’t stop at the surface level. If you can nail your ideal customer by going beyond demographics, you can provide a better service. By providing a better service, you can make even more sales. It’s really a win-win for everyone.  Tune in to my latest podcast episode to find out the right way to figure out your ideal customer. 

If you want more resources and show notes, check out http://marissalawton.com/podcast

In the latest podcast episode biz bestie Amber Lyda and I have an in-depth business chat that covers so many different topics including: ✔️ How we structure our offers. ✔️ How to figure out if scaling your business is right for you. ✔️ Why you need to understand your customer’s values. ✔️ Recent changes in our marketing strategies. ...just to name a few. Plus, I spill a few secrets of what’s coming next - but you’ll have to tune in to find those out.

If you want more resources and show notes, check out http://marissalawton.com/podcast

I'm so excited to have one of my great friends on the show this week @Jessica Tappana. We have so much in common from being multi-passionate entrepreneurs to having young kids at home. We even both started our businesses by offering "done for you servies." Done for you means that you are actually crafting, creating, or executing something on behalf of someone else. Whether it's website and blog writing like it was for me, website SEO like Jessica, sleep training an infant, planning and prepping meal kits, or designing and planting a rose garden... done for you services are a legitimate way to add on a side huslte. Plus, you can take the done for you framework, scale it, and take yourself out of the 1:1 over time. Tune into this podcast episode to learn more about how it works and hear about Jessica Tappana’s experience starting and scaling her own done for you business. 

If you want more resources and show notes, check out http://marissalawton.com/podcast

External validation... We can say all day that we don't want or need it. That our inner guide is enough to know we're on the right track. But man, I'd be lying if I said it wasn't both helpful and a real confidence boost to hear kind words from other as you're starting something new. When it comes to your side hustle, external validation can come in a couple of ways: Praise and Money... And both have key roles in cutting through the fluff and helping you build an online income stream that is both lucrative and long-lasting. Tune in to my latest podcast episode to learn how and when to seek external validation to move your side hustle forward 

 If you want more resources and show notes, check out http://marissalawton.com/podcast

Sometimes it can be scary to let go of the notion that hard work equals success. It's so engrained in us that to take a morning, an hour, or a 15 minute break automatically makes us feel lazy. And as clinicians, we have an extra concern layered in, we directly trade our time for money. Meaning that a morning off not only makes us feel unproductive, it makes us lose out on revenue. So leaning into self-care and away from striving culture directly cuts into our bank account. Hence the 20, 25, 28, 32... clients on your caseload. Many of us are drawn to the idea of cutting back face-to-face time, but are scared to lose our livelihoods. But seeing less clients is totally possible. And, once you know the math behind shrinking your caseload, you can do it without sacrificing your income.  You can actually decrease how often you trade your time for money by discovering the numbers you need to build another revenue stream from a nonclinical source.  Come discover what those numbers are and why they matter in the latest podcast episode.

If you want more resources and show notes, check out http://marissalawton.com/podcast

Thinking of building an additional income stream? Then first you must consider what kind of impact your offer makes. Why? Because this impact turns into the promise you and your program make to your customers. I know that promises are a big no-no in therapy, but in online income they’re essential. Why does your offer need a promise? Because it holds you and your program accountable to deliver what you said you would. But there is a bonus: it also makes your offer way easier to sell because it’s clear what the buyer will get out of it.  Tune in to the latest podcast episode to discover how you can craft your deliverable promise (and sell your offer with ease!) 

If you want more resources and show notes, check out http://marissalawton.com/podcast

Do you waffle when it comes to making decisions about your side hustle? So many people become paralyzed in their decision making, especially when it comes to trying something new, because they are scared to fail.  But failure isn't the end of the world. It’s just a potentially undesired result that provides data. Failure is simply something to learn from. When you're able to make decisions from a supported place, some pretty magical things start to happen. Like seeing choices as expansive rather than restrictive and having more room for play and experimentation. So this week I'm sharing my three-step process for making big decisions more consciously and comfortably. 

If you want more resources and show notes, check out http://marissalawton.com/podcast

How many times have you heard that there are way too many coaches and course creators out there and that there's no way to actually build an online business? This notion of saturation and competition is an often used excuse to make building your side hustle feel harder than it needs to. Because, the truth is, there's room for all of us to make and impact and and income online. If you want to “overcome a saturated market,” you only need to define three things:

1. Who you help 2. How you help 3. Why you help These three branding elements are the key to differentiation and helping your side hustle stand out.

If you want more resources and show notes, check out http://marissalawton.com/podcast

Some people say “start when you’re ready”, but not me. Why? Because readiness is the idea that everything is perfectly in place. That there's no information unaccounted for and ultimately no doubt about a positive outcome. Yet, the truth is, you might never actually get to the place where you FEEL ready. But that shouldn’t hold you back from diversifying your income and starting your side hustle venture. Eventually, you've just got to get out there and start. Listen to my latest podcast where I help you let go of perfectionism and the need to know everything so that you can take a giant leap towards making your dream side hustle a reality 

If you want more resources and show notes, check out http://marissalawton.com/podcast