The Experienced Entrepreneur

In this episode I’m getting personal and sharing how battling back from burnout has brought me to where I am now, and what I’m shifting for 2021 to make my business and life work seamlessly. 

If you want more resources and show notes, check out http://marissalawton.com/podcast

Sometimes the best way to work through sticky points in your business is to hear what others are up to. Join me for a chat with Dr. Amber Lyda as we talk all about what happened in 2020 and where we’re going in 2021!

If you want more resources and show notes, check out http://marissalawton.com/podcast

2021, a new year! But will some of the shifts from 2020 roll over? I’ve got the best seat in the house, not only as I scale my own online business, but as I walk alongside brand new Side Hustlers who are out there testing these trends so we can analyze together which ones are worth it and which ones you can press next on. I’m sharing all of that with you in this latest episode of Empathy Rising, so you can quickly figure out which might work for your own online business. In this episode, we’ll go through 2020, what happened, what we learned, and how we can apply that moving forward, so you can go forth and feel more confident in your own strategies for the upcoming year.

Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.

Imagine, you envision something for yourself and you actually make it come true. How cool would that be?! 😎 The trick to making your vision become a reality is through reverse-engineering. Map out the tasks and goals that need to be completed to hit that vision, and you’ll reduce the bumps and misses along the way! Getting that goal-setting energy might be hard after the tough year of 2020, but I think if we do this together, we’ll make some pretty great things happen.

Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.

The pandemic threw many businesses a lot of curveballs and those that survived learned a lot in the process. For Nicole, a registered therapist who specializes in maternal mental health, her business’s survival also showed her she was ready to mix things up.   Enter her Side Hustle. How many of you know you want to venture away from the one-on-one sessions, but aren’t sure how to pivot your specialties? In this latest episode, Nicole and I walkthrough:

• How she got where she is
• Where she knows she wants to be
• Exactly how she can get there

Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.

Did you know? Marketing and sales often get lumped into one category, but they’re actually two very different things that serve your business at differing points. 👉 Marketing the process it takes to ATTRACT buyers. 👉 Sales is the process of CONVERTING those buyers, of making actual money. I’ve got the details on how you can inject cash into your business now, while still building a business that’s meant to last for the long haul. And how do we do that? Through two different approaches: Hunting versus Farming We talk about all of this (using too many sports analogies), and how to best balance the quick wins and sustainable practices in this Empathy Rising episode.

Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.

Today I'm coaching Amy Van Slambrook, a member of the Empathy Rising group, on how to organize her side hustle ideas. 

Sometimes it can be hard to know how to find the best flow between all your Side Hustle ideas.

• Which one do I make my main offer?
• Do I make this one a limited time thing?
• How do I run all of these without burning myself out?

In this episode, I sit down with Amy, a licensed clinical mental health counselor, and together we walk through the best way for her to organize her offerings. By talking this through, she was able to leave with a clear idea of how to present her offers, how to keep clients coming in, and how to transition to where she wants for her business.

Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.

So you want to launch your side hustle, but you’re worried you have to have a business to business model to be able to make money.

I’m here to tell you that’s not the case: You do not have to be a business coach. Your offer does not have to be business to business. Your niche does not have to be B2B. The foundation of a clinician or therapist’s work is already business to consumer, so why not make the transition to online easier by sticking to a B2C model?

I’ll take you through some real-life examples of what my Side Hustle alumni have made happen for themselves, giving you the confidence to take your side hustle idea and make it a reality. Hear for yourself what businesses people have created, how much they’re making, and the steps they took to launch.

Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.

> http://marissalawton.com/podcast/84 "}" data-sheets-userformat= "{"2":4609,"3":{"1":0},"12":0,"15":"Muli"}"> If it’s not broke, don’t fix it. Or… 😬 Side Hustle Support Group, my signature course, my bread and butter, ain’t broke. Yet I knew I had to make some changes to it. I just KNEW that I had grown past what was in the program and I was no longer pushing myself to work harder, learn faster. I was in the comfort zone, and while I could have easily stayed there, I decided to challenge myself. Why? Because challenging myself would mean better results for my students. 📈 How did I know now was the right time to make these changes? And how did I discover what changes were the right ones to make? 🤷‍♀️ I’ll take you through all that and more in my latest episode!

P.S. Join Side Hustle Support Group for the most comprehensive online program for therapists by a therapist.

If more freedom and flexibility is your goal, then I have just the thing for you. It’s time to step out of the therapy room and explore online group programs!

What’s that?

Why, only the fastest and most profitable way to cut back on your caseload and allow you to grow your income past what you’re earning today. And the best part is it requires fewer working hours than what you’re putting in right now.

Do you want to get out of the one-on-one therapy model and get into something that allows you to expand past the city you live in, gets you excited about work again, and gives you the ability to work when you want, where you want? Then this episode is for you!

Join Side Hustle Support Group for the most comprehensive online program for therapists by therapists.

Wanna get a sneak peek of the curriculum, talk to alumni, and get your questions answered about the program? Register for the Side Hustle Support Group Open House