The Experienced Entrepreneur

There’s a fine line between coaching and therapy.

Unlike selling courses, a digital planner, or a workbook, coaching can be ethically tricky. Because, when you've worn the therapy hat for so long, it’s really easy to use your clinical ear, hear the potential for healing, and slip right into process.

I am of the mindset that if you are a licensed therapist you don’t need a certification to be a coach. But you do have to learn how to perform differently. You can't just show up to a coaching call and treat it the same as a session.

This is how you jeopardize your license.

Instead, you need to understand the differences between two things:

1. Setting up a coaching practice VS setting up a therapy practice
2. Performing like a coach VS performing like a therapist

In this week's episode, we dive into both. Lena is curious about coaching so we cover everything from business licenses, taxes, insurance, products to sell, marketing, and informed consent. We also tease out what a coach does on a call VS what a therapist does in session.

At the end of the episode, Lena has a clear idea of how to distinguish coaching from therapy and how each aligns with her purpose and lifestyle needs.

If you want to know how to repurpose and repackage your clinical skills, I invite you to Step Into Success an event on September 3rd co-hosted by Lee Chaix McDonough where you will learn why coaching is the easiest online program to sell and how to step into this role. Register Here 

I hated being a YouTuber.

But for a while, I bought into the idea that video content was king so I hit record anyway. Doing YouTube was an uphill battle as a mom with young kids. I had to be camera ready, schedule being home alone, and then edit the whole thing. 

Too often, we can get caught up in choosing the “right” marketing channel for our audience. The pressure of making content can take us on a roundabout path that makes marketing way harder than it needs to be.

The marketing channel you choose needs to fit your lifestyle, while still serving your ideal customer. While there’s no point in shouting into the ether, you don't need to struggle at something that doesn’t come naturally to you. 

In this episode, I’m sharing why I absolutely love podcasting and how it has changed my business for the better. I'm diving into exact audience and revenue numbers to give you an accurate picture of how podcasting grows my business.

Register Here for Podcast to Program tomorrow August 4, 2020

Your net worth is in your network. 

While there is something special to your knowledge, your expertise, and worldview, I do believe partnership causes tremendous growth.

"If you want to go fast go alone if you want to go far go together."

While I encourage heavy reflection on your brand and aligning with your purpose first and foremost, there comes a time where branching out will take your business to the next level. 

Introverts don’t click off! 

It’s not about having A TON of relationships, its about having quality relationships. When you reach the point where you’ve gotten the best results on your own, the first thing I would add is networking.

Some people pay for lead generation, but before diving into paid traffic, I encourage you to think about collaboration. 

In today's episode, we are getting over comparisonitis to work with people in our niche to increase our audience and sales.  Listen until the end to hear what collaboration strategy you can use right now. 

Click Here to sign up for Podcast to Program

Click Here to learn more about types of marketing 

faster than seeing someone else doing the exact same thing.

No matter how much passion or fire we have for the project, coming face to face with a competitor can make our new course, group program, or membership site feel like the dumbest thing we’ve thought of in a long time.

And while competition can cause us to feel extremely small, it’s not that far fetched that we would feel uncomfortable contending with someone else who’s trying to do some good in the world.

But fear of competition can snowball quickly into emotions like scarcity and imposter syndrome which can not only shut down our side hustle ideas, they can keep us from ever starting up again.

This week, I’m sharing why competition actually validates the idea for your side hustle and how it can be a catalyst for you to help more people, make more money, and do your best work.

A lot of us are looking for our side hustles to be easy and exciting ways to make extra income. We want to use the skills we already have in fun ways that aren’t difficult to market and that fit into our lifestyle.

The income stream I’m talking about today does all of these things...

Paid workshops can fill many roles in your online income stream, from quick and easy cash injections to becoming the cornerstone of your entire business model.

What are workshops? How are they done? Will they sell in this post covid world? Paid workshops are going strong in this new economy, listen to this episode see how they can benefit you. 

Click here to get on the waitlist for Space Holder

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For this coaching call, I talk with Lauren, a couples and family therapy graduate student who has a thriving astrology business.

What's really interesting about Lauren is that she isn’t new to the business world. Before working toward her MFT, she freelanced as a yoga instructor, hosted retreats, and several other entrepreneurial endeavors.

While they seemed a little disjointed at first, we quickly discovered Lauren's yearn to guide people toward deeper meaning unites everything she does.

Lauren is ready to break free from the familiar while using proven strategies to catapult her into something new. I love this episode because I get to geek out over astrology while helping an Empathy Rising community member explore different ways to expand her already successful business beyond one on one work with a program that truly feels aligned.

Learn more about Lauren's practical astrology readings here

What to join us on FB? Become a part of our online community

For this coaching call, I talk with Tamara, a UK based psychotherapist who has a hybrid practice that allows her to work in her office and at home. She has a lot of plates spinning with a website, FB Group, legal paperwork bundles, and online courses. But is Tamara suffering from having, ’too many irons in the fire’? 

If you’re anything like me, work is your coping mechanism and you have trouble with downtime. When you want to avoid things that are painful, you poor yourself into work. When you have a business idea, you spend all your time getting it off the ground. But being a workaholic leads to burnout and avoidance.

In this episode, Tamara finds clarity around how she’s running her side hustle. We dive into her ideal customer and the marketing that is and isn't working for her, but even more importantly we talk through the idea of taking a step back and whether it's wise to push pause on your side hustle.

Learn more about Tamara's private practice paperwork here

What to join us on FB? Become a part of our online community

Dr. Saudia Lewan is a current student of Side Hustle Support Group and is sharing her experience in the program. 

Saudia has dipped her toe into multiple income streams in the past. She's written a book and ran group counseling sessions. 

Her goal in entering Side Hustle was to piece together all her knowledge as a marriage and family therapist into two complete businesses.

As a high achiever, Saudia is actually finishing the program with TWO different courses!

In this episode she opens up about

 how COVID-19 affected her journey, when its time to push harder in your side hustle and when its time to step back and rest, and how Side Hustle helped her repurpose what she already created. 

Click here to apply Side Hustle Support Group

Christy Aletky is a current student in Side Hustle Support Group and is sharing her experience in the program. 

Christy has a colorful background in the military, law enforcement, and social justice. She has tried different business programs in the past, but none of them had the direction she needed to combine her education with an online offer.

So how is Side Hustle helping her launch her first membership site?

In this episode we talk about how Christy is channeling her passions and tapping into her personal network to serve her military community outside of the therapy room. 

Click here to apply Side Hustle Support Group

Marinelle Reynolds graduated Side Hustle Support Group 6 months ago and is stopping by to share her experience in the program.

Even though Side Hustle is a high touch group program, Marinelle essentially completed it as a self study course. In the mist of a cross country move as a military spouse and working, she had little time to check in.

So, how did she balance her full schedule while enrolled?

In this episode we talk all about her journey. How she went from 50 followers on her FB business page to a 10k launch. She lets us in on how Side Hustle has helped her run a successful program of her own. 

Click here to apply Side Hustle Support Group