The Experienced Entrepreneur

We’re social distancing here at the Lawton house and I’m already starting to feel a bit disconnected.

I know it’s a bit tough to focus on scaling your business when things are so up in the air, but I decided to put out an episode this week anyway.

So while you’re walking the dog, or hiding from the kids in your closet with a KitKat, you can listen in and distract yourself with a little business learning/fantasy.

is different.

Each one requires something a little different from you as far as how and when you show up. Moreso, each one has nuances when it comes to income and impact as well.

So jumping into online income isn’t as simple as following someone else’s prescribed path. Just because a course worked for them, doesn’t mean it will work for you. The same goes for coaching, or group programs, or digital products.

You lean into your strengths, your values, and your wants and needs.

Tune in this week as I flip the mic over to my good friend Danielle. A few weeks ago, I interviewed her on the show to talk about Facebook Ads and this week she’s interviewing me.

You’ll hear about my zigzaggy origin story, my thoughts on moving from 1:1 to 1:many and the three steps to pick the right online income stream for you.

Listen on the Clients and Conversions Podcast: danielleklemm.com/blog/107

Whenever we step out of our comfort zone emotional baggage is bound to come up. As therapists, we have our schedule mapped out. Clients at this time, notes at this time, family time at this time. But when we add something new, something else has to give.

Are you looking at these obstacles of time, finances, community and telling yourself you can’t do it?

Today we’re exploring the difference between the turbulence stage of adding a new arm to your business and self-sabotage.

Whether your lack of follow-through is because of external things getting in the way or deeper internal things causing you to push off your side hustle, this episode is for you.

that ads are the answer to everything.

Want to grow your audience? Run a Facebook ad.

Want to launch an offer? Run lots of Facebook ads.

While it’s true that advertising can absolutely ramp up all of your marketing efforts. They really aren’t a shortcut for getting your online income stream up and running.

Our guest this week is my very own Facebook Ad Strategist, Danielle Klemm, talks about how advertising amplifies everything in your business. This includes everything that is working to bring you leads and sales and everything that isn’t.

Danielle is a rockstar Ads Strategist. What I love about Danielle is that even though her entire business built on FB Ads she preaches that they are not the only way to grow your business. You hear me say all the time that ads are a tool and not a strategy. And that's what Danielle teaches us today.

You don’t have to wait until you know everything to sell a product. Sure the person who has been in business for 10 years and always has a full practice has something valuable to share but so does someone who just crossed the one year mark. At every experience level, you have something to offer to someone who is a few steps behind you.

You are smart enough now. You are ready now.

My guest today knows all about making her own path. Katie Englert, LPCC, started her practice from nothing to launching three locations and employing over 20 therapists. And she did this all while growing her side hustle. With her entrepreneurial spirit, she created a pretty awesome resource for therapists by therapists.

I love her product because it can be used as a passive income stream or make it a part of your marketing plan.

Most importantly Katie’s product is helps therapists dive deeper into their creativity while bypassing many of the barriers to getting started with online income.

Visit Pracikat

The Ultimate Guide to Email Marketing Part 3

Email Marketing comes down to one thing: consistency.

If you aren’t consistent with your emails you’re building a wishy-washy audience which leads to wishy-washy sales.

Once you make email marketing a regular priority and part of your routine you become more service-oriented, build stronger relationships with your subscribers, and your mission makes more of an impact because your emails are being read.

Sounds good right?

Today I’m giving you a step by step guide on how to write your emails, from the welcome sequence to weekly emails.

The Ultimate Guide to Email Marketing Part 2

Your branding is on point, your freebie is good to go, now how the heck do you get people on your email list?

Growing your email list is the lifeblood of your online income stream. It’s one thing to make money with one launch but another thing altogether to build an online income stream that’s going to be around for the long haul.

Yes, you’re going to provide value to your email list, yes you’re going to foster relationships between you and them and between them and others.

But the end goal of getting a subscriber is to make a sale.

There are so many ways to promote your email list; push marketing, visibility marketing, public relations marketing, and even ads.

In today’s episode, I’m letting you in on my 3 tier strategy for explosive audience growth and huge results in your email list. 

The Ultimate Guide to Email Marketing, Part One

Fact: Your Email List is the only audience building asset you own in your online business.

So why are reviews on Email Lists so mixed? Do you really need it or can you just double down on Facebook Groups and Instagram? If you remember the Facebook Privacy Scandal of 2018 and the Instagram Crash of 2019 you can see the problem of building your business on the backs of other companies. Entrepreneurs who only communicate with their audiences on those platforms were silenced.

That’s the power of Email Lists, you can reach your ideal customers in one place no matter what. The algorithms can’t stop you, you won’t get lost in the scroll, and you can take your list with you wherever you go. Plus when the time comes to sell, statistics show that, while your audience interacts with you on social media, they buy from your emails.

Today I’m letting you in on why Email Lists are so important, how to use them, what role they play in your online income stream, and what needs to be in place before you create your opt-in.

Email Marketing Services

MailerLite 

Opt-In Design

canva.com

Creativemarket.com

TryInteract

As therapists, we owe a lot to the regulations of our profession. They protect us and hold the therapy industry to high standards. And even more importantly, they ensure that our clients are looked after during times of their lives they might not be in the best positions to look after themselves.

But, if I'm honest, sometimes the rules outlined by our state boards feel a lot like red tape. And they can make it feel as if we're a bit handcuffed when it comes to making money and helping others.

For this coaching call, I talk with Brianna, a therapist living in Kentucky who was building a thriving practice and had to shut it all down when her state made updates to its policies.

Determined to add extra revenue on her own terms, Brianna is in the process of creating an online income stream. And on this episode we talk through creating a membership site and how to get super clear on her offer.

Click here to get on the waiting list for Space Holder, the self study course that will help you get clear on your offer

What to join us on FB? Become a part of our online community 

One of the biggest criticisms you’ll hear about making money with an online program is that it doesn’t work. People will tell you they did everything the possibly could in their launch and they still had mediocre, high cost, or failed launches.

And that’s 100% true. They could have pulled out all the stops, gone live every day, had beautifully written sales emails, even sprung for ads, but if their offer wasn’t what their audience actually wanted to buy, the results aren’t going to be what they hoped for. How do we know we’re on the right track when it comes to strategy and how do we know what we’re actually doing will results in longevity for our online income stream? In today’s episode I’m sharing how take our passion and pair it with strategy.

Click here to get on the waiting list for Space Holder, the self study course that will help you get clear on your offer

What to join us on FB? Become a part of our online community 

Hey Risers! Today I’m sharing my coaching call with Irene Temple, Clinical Psychologist and a military wife who is debating between two  ideas for her online income stream.

We wrestle with identity, imposter syndrome, creating a business you’re passionate about vs a business that you know will be quickly profitable, and the impact these struggles have for a person of color.

In this episode, I ask Irene some thought-provoking questions that will get your brain turning in a more authentic direction.

Click here to join learn more about my new program Space Holder, specifically designed for those of you in the idea phase.

What to join us on FB? Become a part of our online community