The Experienced Entrepreneur

We’re working our way through a new series on the podcast exploring the 6 different types of online offers - yep you heard that right 6, giving them a more concrete definition, talking about the pros and cons of each, what you can expect as far as marketing, overhead, and revenue. Basically all the things. 

Today I'm sharing the ins and outs of membership sites.

Membership Sites are all about community and working with an expert for a fraction of the price of 1:1 coaching. This offer is lower priced, but completely scaleable, as you are do the same amount of work whether you have 10 members or 1000 members.

What's more, that work can be as much or as little as you want it to be. Sounds dreamy right?

Can there be any cons to an online income stream that gives you recurring revenue? Hit play to find out.

If you’re still deciding on your ideal online income stream, click here to take my new quiz and find out which one would work best for your values, work style, and entrepreneurial goals.

WHAT IF to HOW TO: Group Programs 

We’re working our way through a new series on the podcast exploring the 6 different types of online offers - yep you heard that right 6, giving them a more concrete definition, talking about the pros and cons of each, what you can expect as far as marketing, overhead, and revenue. Basically all the things. 

Today I'm sharing my favorite online income stream, group programs!

While courses focus on mastery, group programs are all about growth.

The group setting lets each member be exposed to a variety of opinions and points of view which can stretch them out of their comfort zone. They also get to witness people on different points in their business journey. Creating such close personal connections makes building community easy.

Now as much as I love group programs, they don't come without their cons. And I'm sharing all of them in this episode. 

If you’re still deciding on your ideal online income stream, click here to take my new quiz and find out which one would work best for your values, work style, and entrepreneurial goals.

You WHAT IF to HOW TO: Digital Courses

We’re working our way through a new series on the podcast exploring the 6 different types of online offers - yep you heard that right 6, giving them a more concrete definition, talking about the pros and cons of each, what you can expect as far as marketing, overhead, and revenue. Basically all the things. 

Today is all about digital courses. This robust information-based online offer gives your customer something they crave; a sense of mastery. This can be mastery of a single skill, mastery of a process or system. 

There are TONS of pros to digital courses. They are hands-off, well organized, and lets you go as deep into a topic as you want and to cover all of the information. 

Courses also come with a few drawbacks, so be sure to tune into the episode to hear them. 

So let’s jump right in with a more clear idea of what courses are, how to market them, and potentially make them passive. 

If you’re still deciding on your ideal online income stream, click here to take my new quiz and find out which one would work best for your values, work style, and entrepreneurial goals.

WHAT IF TO HOW TO: INFO PRODUCTS

Today is episode two of a brand new 6 episode series on the most common online offers, giving them a more concrete definition, talking about the pros and cons of each, what to expect as far as marketing, overhead, and revenue. Basically all the things.

So today we’re going to chat about the first of the online income streams that can be both passive and scalable; information products. Also known as digital products, info products are assets that you create once and that are designed to serve multiple people at once. What else is great about info products is that they can be set up to sell from automation.

Sounds like dream come true right? I’ll dive more into the pros and cons, but this is important for therapists who are thinking about adding a side hustle because they are much less maintenance than other online programs or even 1:1 coaching.

If you’re still deciding, click here to take my new quiz and find out which online income stream would work best for your values, work style, and entrepreneurial goals.

WHAT IF TO HOW TO: EPISODE ONE

We’re starting a brand new 6 episode series on the most common online offers, giving them a more concrete definition, talking about the pros and cons of each, what you can expect as far as marketing, overhead, and revenue. Basically all the things.

As modern therapists, we’ve all heard about online coaching but there is so much more to the industry than life coaching. In fact, wherever there is an individual who wants to walk through their challenges with another person, there is an opportunity for coaching.

These challenges can be emotional and relational. OR, they can fall into other categories like health, business, achievement, and so much more. 

Coaching can feel like the answer to our prayers as we look for a way to live a lighter lifestyle without the income ceilings or impact limitations of therapy. I mean, it's basically way more money for the exact same type of work.

Yet, while there are many upsides to coaching, there are definite drawbacks too.

So in this episode we're zooming in on coaching to help you decide if this is the right business model for you. By examining things like income potential, marketing effort, and scalability, you can get the clarity and confidence you're looking for to turn your what if's about online income into how to's.

If you're still deciding, click here to take my new quiz and find out which online income stream would work best for your values, work style, and entrepreneurial goals.

It’s not new for people and companies to sell solutions to make your business better. But, since the online business industry is so new it’s easy to get overwhelmed. What products are necessary? Which ones are a plain waste of money? Can this software really make online income easier?

If you’ve been listening to the podcast for a while you know I love to set up my business for maximum profits. So that’s why I'm taking you behind the scenes and breaking down the exact expenses in my business to show you what I think is essential, what expenses are reasonable, and more importantly how to be profitable right away. Today I’m peeling back the curtain on my online income stream and giving you a look at just how much I spend to run my six-figure group coaching business.

If you're looking for suggestions for tools and software for your own online business, you can check these out.

www.squarespace.com

www.canva.com

www.zoom.us

www.libsyn.com

PS There’s still time to register Back to Business School to catch some presenters live or to just go through the replays on your own time. You can register for FREE here 

Today I’m sharing my coaching call with Kim, a clinician in the state of Connecticut who mostly work with emotional eating in her practice.

In our conversation, she gets some real clarity on personal branding, audience building, and we even getting techie with Squarespace vs WordPress. I also go over the 4 M’s of selling any product.

This episode is for all the entrepreneurs who are ready to get unstuck and take imperfect action.

If you wanna know more about getting visible or building an online presence, this is the talk I just did on Back to Business School and the replays are still available. Sign up here and catch the live lectures and watch the recordings.

Hey Risers this is part two of our series on visibility. So you now know why visibility is important, but how do you get over the fear of putting your thoughts, opinions, expertise, all of that out in the open? I have 7 tips on getting comfortable with online visibility so you can unlock bigger, more important, and more ease-filled results in your business.

Mark your calendars for tomorrow, August 29th for the first night of the Back to Business School training which is going to be all about the nitty-gritty skills and systems to starting an online income stream. You can register for free here

You have a great idea for an online course, group program or even 1:1 coaching. What’s your next move? Most people will set up their Facebook page with some pretty pictures and a description and wonder why they aren’t getting clients or making sales. What gives? We have to ditch the, “if you build it, they will come” business approach. In today’s episode, I’m sharing why visibility is the key to online income.

If you’re wanting to know the different types of visibility strategies and how they work together and which ones are best for you, make sure to sign up for the Back to Business School event here

Are you giving intentional thought to how you're making sales online?

Creating a sales funnel can be simple. You don’t need fancy-schmancy tech or professionally written copy for our products to be worth buying.  

Today I’m taking a closer look at the three phases of a sales funnel and some strategies for each, so you can start to see what this might look like for you and decide how best you’d like to craft your customer’s journey.

I hope this episode helps make sense of a sales funnel and more importantly what it doesn’t have to be. Your customer journey is unique to both your business and, well, your ideal customer. So do what works and feels best for you and the people who are meant to follow along and to buy from you will be there.

We’d love to have you join us for the free event, Back to Business School. It’s going to take place Tuesday and Thursday evenings from August 29th to September 26th and you can sign up here