The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

The Expertise Trap: Why Being the Expert Isn't Enough


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Bill opens up his coaching playbook to share three real goals from new clients—and what he's going to do about them. From comfort zones to expertise, from undervaluing yourself to finding confidence, these objectives represent what 90% of B2B sales teams struggle with. 

Listen as Bill breaks down the first goal: how to move from being the expert to being the transformational partner your clients actually need.

12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook.

Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].

Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.

Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at billcaskey.com/businessplanning.

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The Bill Caskey Podcast: High Impact Sales Training for Sellers and LeadersBy Bill Caskey

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