Butterfly: Let's Talk

The eye-popping costs of appearance ideals


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In this episode of Let's Talk, Yvie Jones dives into the hidden costs of body dissatisfaction and appearance-based discrimination in Australia. This discussion centres around the ground breaking "Appearance Ideals" report, commissioned by the Butterfly Foundation, to uncover the societal and economic toll of body image concerns.

Joining Yvie are Sarah Squire, Head of Knowledge, Research, and Policy at Butterfly Foundation, Elizabeth Clark, a partner and researcher from KPMG and lived experience advocate Evie Gardiner. Together, they explore the staggering statistics behind body dissatisfaction, the widespread impact of appearance-based discrimination, and the urgent need for policy reform.

This episode shares how body dissatisfaction affects over four million Australians, leading to significant mental and physical health challenges, economic strain, and social exclusion. The discussion highlights the role of social and cultural pressures, the financial burden of appearance-related expenses, and the intersectional nature of discrimination affecting diverse communities.

Resources:Butterfly National Helpline: 1800 33 4673 (1800 ED HOPE)

Cost of Appearance Ideals: Read the full findings of the Butterfly Foundation and KPMG research.

Find a Professional screened for their understanding of body image and eating disorders.

Connect:Follow Yvie Jones on Instagram here.

Follow Butterfly Foundation on Instagram here.

Production Team:Produced by Yvie Jones and Sam Blacker from The Podcast Butler

Executive Producer: Camilla Becket

Supported by the Waratah Education Foundation

If you're concerned about an eating disorder for yourself or someone you care about, please reach out to the Butterfly National Helpline or chat online with one of our specialist counsellors. Recovery is possible with the right support.

See omnystudio.com/listener for privacy information.

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Butterfly: Let's TalkBy Butterfly Foundation

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