TOTAL honour to sit down for a gallivanting chinwag with this absolute G

Ashley Palmer-Watts. 

Ash is a creative genius.

Head Chef at The Fat Duck leading it 3 Michelin stars.

Head Chef at DINNER by Heston.

Genius behind The Devonshire with mcc.

Creativity is water, you swim around, up and over, through obstacles.

No matter what industry you work in this poddy will 10x your creativity.

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ON THE MENU:

1. The Fat Duck 3* Adventure Creativity: “Be on a long mission where no one knew where it was going”
2. Wu Tang Clan & The Fat Duck Creativity = Diversity of thinking + Diversity of knowledge
3. Simple Creativity = “creativity can be incredibly simple, it can be a better way of doing things”
4. Tension Creativity = “dance in the tension between WHACKY ideas + ACTUALLY solving a problem”
5. Quentin Tarantino Creativity = “Your Pen (and knife) Is An Antenna To God”
6. 1% Creativity = “Always look at everything, how can I make it better, how can I make it more consistent”
7. Vision Creativity: constantly ask: “What would it be like to experience the end goal?”
8. Problem Creativity “if creativity isn’t solving a problem, it’s not creativity:”
9. Meat Fruit Creativity… “don’t take anything at face value…it can be done”:
10. Tiramisu & That’s Not Me Anymore Creativity = put your CURRENT soul into CURRENT work.
11. Be Like Water Creativity = “the best in the world adapt like service to the individual/customer, accept each story is different”
12. Heston vs. Ashley Creativity = “Question Everything” vs. “What’s the emotional residue?”
13. Bouba/Kiki Creativity = the sound of things, changes our perception of things

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