StreamTime Sports

The FIFA Club World Cup – A $1 billion gamble for DAZN


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Is DAZN betting big on a tournament without guaranteed returns? In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone break down the high-stakes investment in FIFA’s Club World Cup and whether it can deliver on its $1 billion price tag. From the complexities of the broadcast deals to sluggish audience numbers, they explore whether this bold play is a long-term growth opportunity or a cautionary tale in the making.

Key points: 

  • What would it take to turn the FIFA Club World Cup into a profitable venture?
  • What do empty stadiums and underwhelming TV ratings mean for the tournament’s future?
  • Is DAZN’s product experience influencing viewership and retention? 
  • What role is Saudi investment playing in shaping the future of DAZN and FIFA?
  • Will the knockout stages and marquee matchups make up for the early group stage apathy?


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