The First 10 Podcast

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I didn’t plan on recording this episode but after people started giving me feedback on what they found most useful this Season, I thought it might be an idea to collect a digital hamper of the answers to the final question I ask all my guests. That question is: What would you say to someone just starting out to find their First 10?

Also, in this episode, I mention my new Bootcamp, the First 10 Bootcamp. The goal of the Bootcamp is to help business builders find their First 10 Customers. I’ve been helping people start and grow their businesses for the best part of a decade now, and I’ve found that this early stage of the journey can be the most uncertain but is often the most rewarding if done right. The Bootcamp will teach you things like identifying your ideal audience and their real problems, describing your idea in a way that those customers want to hear, some marketing, a pinch of sales technique, and of course, the art of shipping your idea to the world. It's a 5 week program, where a group of like-minded business builders will meet once per week to learn how to understand and serve their customers with their ideas. It includes free 1-1 sessions with me, frameworks, templates...all the good stuff that goes into learning something new, and things that you can use again and again.

Check out https://www.conormccarthy.me/first-10-bootcamp for more.

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On this episode of The First 10 Podcast, I talk to Diana Chen. She is the Head of Content Strategy at Content Allies, a podcast host at Startup Happy Hour, a travel blogger at MVMT Blog and is also an entrepreneur, full-stack web developer, and former attorney.

Key Points

1. "Go slower and build relationships first…focus on the long term"
2. "The reasons why I think the way I do or react to certain things in certain ways has also helped me to better understand other people, and why other people think they way they do, and act the way they do"
3. "The most important thing you can do is listen"

Show Notes
Content Allies
Bernadette Jiwa's guide to writing your About Page
Brene Brown

Contact Details
https://www.linkedin.com/in/dianadchen/
https://www.dianadchen.com/
https://www.startuphappyhourpodcast.com/
https://twitter.com/ddwchen

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On this episode of The First 10 Podcast, I talk to Jamie Arredondo, who is a coach on many of Seth Godin's Akimbo Workshops, as well as running Bold and Open, helping entrepreneurs launch their projects, making them profitable and impactful from the first minute, without expensive investments or complicated strategies.

Key Points

1. "We are not selling our skill, we are selling the final result for the customer"
2. "Find the people for whom this is important"
3. "Find the answer while practicing"

Show Notes

Akimbo Workshops

Getting everything you can out of all you've got - Jay Abraham

Double Your Freelancing - Brennan Dunn

Contact Details

https://www.linkedin.com/in/jaimearredondo/

www.boldandopen.com

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On this episode of The First 10 Podcast, I talk to Kristen Dionne, who is a co-founder of Accomplice Content, a video content agency based in Halifax, Canada.

Key Points

1. The first 10 people you meet aren’t going to be your first 10 customers
2. Remember Rule #6!
3. People want to feel like you are listening to them

Show Notes
https://www.accomplicecontent.ca/
Rule #6
The Art Of Possibility by Benjamin and Rosamund Zander

Contact Details
https://twitter.com/AccompliceCSC
https://www.linkedin.com/company/accomplice-content-supply-co-/
https://www.linkedin.com/in/kristen-schnare/

Calls to action:

• If you like what you hear on this podcast, make sure and sign up to get regular updates here
• Also follow me on Twitter here

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On this episode of The First 10 Podcast, I talk to Howard Gray, entrepener, educator, coach and founder of Wavetable.

Key Points

1. Relationships tend to be undervalued when it comes to those first conversations
2. Look closer than you want to
3. Focus initially on the people who have a similar way of looking at the world

Show Notes
The Mom Test by Rob Fitzpatrick
Your music and People by Derek Sivers
Strategy is your words by Mark Pollard
Alchemy by Rory Sutherland

Contact Details
Wavetable
Twitter
LinkedIn

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On this episode of The First 10 Podcast, I talk to Jade Waterman, who focuses on helping businesses build a repeatable and scalable market.

Key Points

1. Customer Discovery is hard work but it’s the only way to understand those you seek to sell to
2. Always research the prospect
3. Dig in and don't be afraid to ask the tough questions. Don't be afraid to take your questions several questions deeper.

Show Notes
Spin Selling - Neil Rackham
Strategy is your Words - Mark Pollard
Lean Customer Development - Cindy Alvarez

Contact Details
LinkedIn

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On this episode of The First 10 Podcast, I talk to Rick Kitagawa,  Founder of Kaiju Coaching, and Co-Founder of The Spotlight Trust.

Key Points

1. Be curious about people
2. If you are solving a real problem for people, you don't need a website
3. Don't make assumptions about your customers

Show Notes
Ramit Sethi
Brene Brown (website)
Daring Greatly - Brene Brown
Dare To Lead - Brene Brown
The Charisma Myth - Olivia Fox Cabane

Contact Details
https://rickkitagawa.com/
https://spotlighttrust.com/
https://kaijucoaching.com/
https://twitter.com/RickKitagawa

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On this episode of The First 10 Podcast, I talk to Adam Thomas, "Product Person" (also known as "The Honorable Adam Thomas" :) )

Key Points

1. "Find ten people. Ten people who trust you/respect you/need you/listen to you…
   Those ten people need what you have to sell, or want it. And if they love it, you win." - Seth Godin
2. Understand the questions your customers ask
3. "Make a hypothesis, and build on it. Make it small. Experiment."

Show Notes
Amy Hoy Stacking the Bricks, Sales Safari

A Testament of Hope - Martin Luther King

This is Marketing - Seth Godin

Never split the difference - Chris Voss

 Never Eat Alone - Keith Ferazzi

Thinking in Bets - Annie Duke

Contact Details
https://www.linkedin.com/in/theadamthomas/

https://twitter.com/TheHonorableAT

https://www.youtube.com/user/TheHonorableAT

TW/LI/Youtube/Website, and get his email too!

Email: [email protected]

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On this episode of The First 10 Podcast, I talk to Carla Bredin,  Founder of boutique spin studio Echelon and Wild Healthy Nutrition.

Key Points

1. Feedback can be tough but valuable
2. Who can I trust with my story to share with their people?
3. Divert all your energy to those who are excited and want to engage with it

Show Notes
Echelon
Wild Healthy
Bernadette Jiwa: Storydriven, Marketing a Love story
Seth Godin's Akimbo Podcast

Contact Details
Instagram
LinkedIn

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On this episode, I talk to Amir Bazrafshan,  Founder at ApricotBox and owner of Apricot Video + Marketing.

Key Points

1. Be clear about what you want your customers to know
2. Seek closure, a decision one way or another
3. "Market, message, media" from Dan Kennedy

Show Notes

Books Recommended:
Dan Kennedys Magnetic Marketing
Zig Ziglars Secrets of Closing the Sale

Amir's Contact Details

https://www.linkedin.com/in/amir-bazrafshan-a0843212/

https://twitter.com/Apricot_Amir

https://apricotbox.co.uk/