The First 10 Podcast

By Conor McCarthy

Starting a business can be challenging and if you build it, the customers won’t necessarily come. Conor McCarthy, entrepreneur and coach, interviews business builders on their First 10 Customers to fi... more

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FAQs about The First 10 Podcast:

How many episodes does The First 10 Podcast have?

The podcast currently has 52 episodes available.

The First 10 Podcast episodes:

December 16, 2020 Season 1 Finale
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I didn’t plan on recording this episode but after people started giving me feedback on what they found most useful this Season, I thought it might be an idea to collect a digital hamper of the answers to the final question I ask all my guests. That question is: What would you say to someone just starting out to find their First 10?

Also, in this episode, I mention my new Bootcamp, the First 10 Bootcamp. The goal of the Bootcamp is to help business builders find their First 10 Customers. I’ve been helping people start and grow their businesses for the best part of a decade now, and I’ve found that this early stage of the journey can be the most uncertain but is often the most rewarding if done right. The Bootcamp will teach you things like identifying your ideal audience and their real problems, describing your idea in a way that those customers want to hear, some marketing, a pinch of sales technique, and of course, the art of shipping your idea to the world. It's a 5 week program, where a group of like-minded business builders will meet once per week to learn how to understand and serve their customers with their ideas. It includes free 1-1 sessions with me, frameworks, templates...all the good stuff that goes into learning something new, and things that you can use again and again.

Check out https://www.conormccarthy.me/first-10-bootcamp for more.
...more
18min
December 11, 2020#10 - Diana Chen on personal branding, building trust and having great conversations with new friends
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On this episode of The First 10 Podcast, I talk to Diana Chen. She is the Head of Content Strategy at Content Allies, a podcast host at Startup Happy Hour, a travel blogger at MVMT Blog and is also an entrepreneur, full-stack web developer, and former attorney.
Key Points
"Go slower and build relationships first…focus on the long term"
"The reasons why I think the way I do or react to certain things in certain ways has also helped me to better understand other people, and why other people think they way they do, and act the way they do"
"The most important thing you can do is listen"
Show Notes
Content Allies
Bernadette Jiwa's guide to writing your About Page
Brene Brown
Contact Details
https://www.linkedin.com/in/dianadchen/
https://www.dianadchen.com/
https://www.startuphappyhourpodcast.com/
https://twitter.com/ddwchen
...more
30min
December 02, 2020#9 - Jaime Arredondo on finding the answer while practicing, and Super Mario.
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On this episode of The First 10 Podcast, I talk to Jamie Arredondo, who is a coach on many of Seth Godin's Akimbo Workshops, as well as running Bold and Open, helping entrepreneurs launch their projects, making them profitable and impactful from the first minute, without expensive investments or complicated strategies.
Key Points
"We are not selling our skill, we are selling the final result for the customer"
"Find the people for whom this is important"
"Find the answer while practicing"
Show Notes
Akimbo Workshops
Getting everything you can out of all you've got - Jay Abraham
Double Your Freelancing - Brennan Dunn
Contact Details
https://www.linkedin.com/in/jaimearredondo/
www.boldandopen.com
...more
28min
November 25, 2020#8 - Kristen Dionne on empathy and the power of Rule #6
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On this episode of The First 10 Podcast, I talk to Kristen Dionne, who is a co-founder of Accomplice Content, a video content agency based in Halifax, Canada.
Key Points
The first 10 people you meet aren’t going to be your first 10 customers
Remember Rule #6!
People want to feel like you are listening to them
Show Notes
https://www.accomplicecontent.ca/
Rule #6
The Art Of Possibility by Benjamin and Rosamund Zander
Contact Details
https://twitter.com/AccompliceCSC
https://www.linkedin.com/company/accomplice-content-supply-co-/
https://www.linkedin.com/in/kristen-schnare/

Calls to action:
If you like what you hear on this podcast, make sure and sign up to get regular updates here
Also follow me on Twitter here
...more
30min
November 20, 2020#7 - Howard Gray on the importance of continuously iterating value propositions, to decoupling mission from vision
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On this episode of The First 10 Podcast, I talk to Howard Gray, entrepener, educator, coach and founder of Wavetable.
Key Points
Relationships tend to be undervalued when it comes to those first conversations
Look closer than you want to
Focus initially on the people who have a similar way of looking at the world
Show Notes
The Mom Test by Rob Fitzpatrick
Your music and People by Derek Sivers
Strategy is your words by Mark Pollard
Alchemy by Rory Sutherland
Contact Details
Wavetable
Twitter
LinkedIn
...more
52min
November 18, 2020#6 - Jade Waterman on digging in and not being afraid to ask the tough questions.
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On this episode of The First 10 Podcast, I talk to Jade Waterman, who focuses on helping businesses build a repeatable and scalable market.

Key Points
Customer Discovery is hard work but it’s the only way to understand those you seek to sell to
Always research the prospect
Dig in and don't be afraid to ask the tough questions. Don't be afraid to take your questions several questions deeper.
Show Notes
Spin Selling - Neil Rackham
Strategy is your Words - Mark Pollard
Lean Customer Development - Cindy Alvarez

Contact Details
LinkedIn
...more
34min
November 17, 2020#5 - Rick Kitagawa on curiosity, and avoiding assumptions in conversation with your customers
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On this episode of The First 10 Podcast, I talk to Rick Kitagawa, Founder of Kaiju Coaching, and Co-Founder of The Spotlight Trust.

Key Points
Be curious about people
If you are solving a real problem for people, you don't need a website
Don't make assumptions about your customers
Show Notes
Ramit Sethi
Brene Brown (website)
Daring Greatly - Brene Brown
Dare To Lead - Brene Brown
The Charisma Myth - Olivia Fox Cabane

Contact Details
https://rickkitagawa.com/
https://spotlighttrust.com/
https://kaijucoaching.com/
https://twitter.com/RickKitagawa
...more
32min
November 16, 2020#4 - Adam Thomas on making small hypotheses, and experimenting.
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On this episode of The First 10 Podcast, I talk to Adam Thomas, "Product Person" (also known as "The Honorable Adam Thomas" :) )

Key Points
"Find ten people. Ten people who trust you/respect you/need you/listen to you…
Those ten people need what you have to sell, or want it. And if they love it, you win." - Seth Godin
Understand the questions your customers ask
"Make a hypothesis, and build on it. Make it small. Experiment."
Show Notes
Amy Hoy Stacking the Bricks, Sales Safari
A Testament of Hope - Martin Luther King
This is Marketing - Seth Godin
Never split the difference - Chris Voss
Never Eat Alone - Keith Ferazzi
Thinking in Bets - Annie Duke

Contact Details
https://www.linkedin.com/in/theadamthomas/
https://twitter.com/TheHonorableAT
https://www.youtube.com/user/TheHonorableAT
TW/LI/Youtube/Website, and get his email too!
Email: [email protected]
...more
32min
November 12, 2020#3 - Carla Bredin on tough-to-hear but valuable feedback, and trusting people with your story.
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On this episode of The First 10 Podcast, I talk to Carla Bredin, Founder of boutique spin studio Echelon and Wild Healthy Nutrition.

Key Points
Feedback can be tough but valuable
Who can I trust with my story to share with their people?
Divert all your energy to those who are excited and want to engage with it
Show Notes
Echelon
Wild Healthy
Bernadette Jiwa: Storydriven, Marketing a Love story
Seth Godin's Akimbo Podcast
Contact Details
Instagram
LinkedIn
...more
43min
November 10, 2020#2 - Amir Bazrafshan on being clear about what you want your customers to know
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On this episode, I talk to Amir Bazrafshan, Founder at ApricotBox and owner of Apricot Video + Marketing.

Key Points
Be clear about what you want your customers to know
Seek closure, a decision one way or another
"Market, message, media" from Dan Kennedy
Show Notes
Books Recommended:
Dan Kennedys Magnetic Marketing
Zig Ziglars Secrets of Closing the Sale
Amir's Contact Details
https://www.linkedin.com/in/amir-bazrafshan-a0843212/
https://twitter.com/Apricot_Amir
https://apricotbox.co.uk/
...more
29min

FAQs about The First 10 Podcast:

How many episodes does The First 10 Podcast have?

The podcast currently has 52 episodes available.