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On this episode of The First 10 Podcast, I talk to Anita Moorthy, who is the host of the European Startup Show. The European Startup show is like the sister show to this podcast, where Anita interviews startups based in different parts of Europe to find insights that will help other fast-growing entrepreneurs. She interviews them on things like counter-intuitive strategies, growth channels, mistakes, and successes.

Key Points

1. With idea validation, sometimes you need to balance intuition with data
2. Story and narrative are powerful tools when raising funding
3. Brand Building = Marketing + product + sales + customer service
4. Finding investors often means finding someone who has already been thinking about the same problem you are solving, for a long time

Show Notes

Idea Validation Episode of the European Startup Show

Tessian Cyber Security

22 Immutable Laws of Marketing

Permission Marketing by Seth Godin

Everybody Writes by Ann Handley

Traction by Gabriel Weinberg

Contact Details

LinkedIn

The European Startup Show

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On this episode of The First 10 Podcast, I talk to Gary Fox, entrepreneur and founder of HostButlers, an AirBnb management company. Gary also runs the excellent Entrepreneur Experiment Community, bringing together business builders who care about creating the future they want to live in.

Key Points

1. Make sure your business matches your personality
2. Test, test, test your assumptions to remove bias that impedes you
3. Don't hide behind your laptop
4. Timing is critical for some ideas to succeed
5. Bad customers are a huge drain on your business so let them go asap (80/20 rule)
6. When you read, understand why you are reading

Show Notes

Atomic Habits by James Clear

Losing My Virginity by Richard Branson

The E-Myth Revisited by Michael Gerber

Contact Details

MrGaryFox.com

Entrepreneur Experiment Podcast

The Entrepreneur Experiment Members Community

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Its time for a second solo episode! I have a few things to share that normally wouldnt make it onto the podcast, and one more ask to make!   

I'm releasing a new course, called the Freelancer Marketing Habit in March. 30 days, 30 minutes per day, marketing your freelance services. Coaches, designers, consultants...whoever wants in. We are all in the marketing boat together.

In joining our community, you will get...

• Dedicated time to think creatively about your marketing strategy.
• Access to a supportive community of freelancers who foster accountability
• A 30-minute one-on-one session with me in addition to the daily calls, to talk about your marketing strategy.
• Techniques to improve your marketing capabilities
• Asynchronous email with me during the 30 days
• Workbooks, Frameworks, and Templates that I use every day
• Community feedback on your marketing approach

And you will become someone who…

• Has a bias to action, with the confidence to consistently ship
• Creates a marketing mindset that is more “speed up and slow down” than “stop and start” 
• Focuses on the activities that contribute the most to your success, ignoring the non-essential
• Has the confidence to craft strong offers, with the right message, for the right audience

Simple and effective process

Step 1: Join on Zoom

Step 2: Commit out loud to the group what you will work on for the next 30 minutes, and why you chose that thing to work on.

• Lead generation
• Website update
• Proposal creation
• LinkedIn outreach
• Write content to drive traffic

Step 3: Begin! We work on mute with cameras on or off for 30 minutes

Freelancers trade their time for money, and one of the best ways to use that time is to invest in yourself. If this sounds like something you need, Check out my website conormccarthy.me for more details.

Show Notes:

Join the Freelancer Marketing Habit

Join the First 10 Bootcamp Waitlist

Podcast Reviews can be made here: https://podcasts.apple.com/ie/podcast/the-first-10-podcast/id1540063248

Also feel free to leave a podcast rating and review here: https://ratethispodcast.com/first10customers 

My website contact form: https://www.conormccarthy.me/contact

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On this episode of The First 10 Podcast, I talk to Craig Hewitt, founder of podcast hosting and analytics service Castos, and host of the Rogue Startups Podcast.

Key Points

1. Your business is your customers. Your business is not your product.
2. Convincing a customer that their current solution could be better is easier than trying to take them all the way through a brand new concept
3. Don't be afraid to sell to people. If you have conviction in your heart that what you have is valuable to a specific person, go talk to that specific person.

Show Notes

https://twitter.com/CastosHQ
https://castos.com/
https://roguestartups.com/
Figma.com
SPIN Selling by Neil Rackham
The Great CEO Within
Who Not How by Dan Sullivan

Contact Details

https://twitter.com/thecraighewitt
https://www.craighewitt.me/
https://twitter.com/CastosHQ

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On this episode of The First 10 Podcast, I talk to Tyler Gillespie, founder of Content Pros and Applause Labs, both of which he started, grew and sold, and who is now focused on Productised Mentor, a mentorship program to help people create scalable, high-margin service businesses.

Key Points

1. Getting over one of the biggest hurdles of "No one else can write or design as good as me"
2. "When you productize you provide the customer with a lot of confidence in the purchase.
3. "There is no one way to productize your service. In a perfect world, it would move close to the experience of purchasing from Amazon "
4. "Customers, once they trust you with one thing, are potentially going to ask you to do many other things. But that's where a lot of service businesses can get into trouble"
5. Have clarity on your core avatar

Show Notes

https://mentor.productized.services/

https://designpickle.com/

https://www.freelancer.com/

https://www.upwork.com/

https://www.fiverr.com/

Ultimate Sales Machine by Chet Holmes

Contact Details

https://www.linkedin.com/in/tylerdgillespie/

https://www.productized.services/

https://mentor.productized.services/

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I thought I would experiment and mix things up a little on this episode. This is a short solo episode to share some things that normally wouldn’t make it onto the podcast.  The first is a mindset-related, then a short book review and then I also have an ask to make of you.

Reviews can be made here:
https://podcasts.apple.com/ie/podcast/the-first-10-podcast/id1540063248

My website contact form:
https://www.conormccarthy.me/contact 

To Sell is Human by Dan Pink

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On this episode of The First 10 Podcast, I talk to Kareem Mostafa, founder of tribetactics, the done-for-you content platform, and also Chopcast, which helps you make your existing content work even harder for you.

Key Points

1. "Whoever asks the questions, holds the power"
2. Don't frame your project as "research", instead tell your potential customer it’s up and running
3. Always be helping...it genuinely makes business sense

Show Notes

https://www.tribetactics.com

https://www.tribetactics.com/chopcast/features

https://www.garyvaynerchuk.com/

https://www.huckletree.com

The Challenger Sale by Matthew Dixon

Predictable Revenue by Aaron Ross

From Impossible to Inevitable by Aaron Ross

Mark Wayshak's Sales Insights lab

Contact Details

[email protected]

https://twitter.com/mkareemo

https://twitter.com/tribetactics

https://www.linkedin.com/in/kmostafa/

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On this episode of The First 10 Podcast, I talk to Zach Weismann, who is the founder of MAG Collective. MAG is a collection of brand experts, designers, strategists and marketers that work with organizations of all sizes to create lasting social change and generate true social impact.

Key Points

1. "Take advantage of your ecosystem"
2. "You can get a customer with a decent-looking website and a bank account. and maybe not even both."
3. "Be patient, try to communicate value clearly and succinctly, and don't underestimate the value of backward-looking networks and who you have worked with in the past."

Show Notes

Switch by Chip and Dan Heath

So Good They Cant Ignore You by Cal Newport

Made to Stick by Chip and Dan Heath

Contact Details

https://www.linkedin.com/in/zachweismann/

https://www.magcollective.com/team

https://twitter.com/zachweismann

https://www.makedents.com/

If you like what you hear on this podcast, make sure and sign up to get regular updates here
Also follow me on Twitter here

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On this episode of The First 10 Podcast, I talk to Ash Roy, who, amongst other things, is the founder of Productive Insights, a community which helps businesses leverage their online infrastructure with a view to maximising profit. It's a great resource for those looking to build their online authority, and grow their business with a ton of useful productivity strategies.

Key Points

1. "Price is a signal"
2. Empathy helps you step into your customers world and solve their problem not as you see it, but as they see it
3. Content marketing is a conversation thats already happening between a buyer and a seller right now. The only question for you as a seller is - are you going to be a part of the conversation?

Show Notes

Seth Godin on Productive Insights podcast

Ash's 9 Step Framework for growth

Empathy Map

To Sell is Human by Dan Pink

The Alter Ego Effect by Todd Herman

James Clear on Productive Insights podcast

Atomic Habits by James Clear

Contact Details

https://www.linkedin.com/in/ashroyhelps/

https://www.getmetodone.com/

https://www.productiveinsights.com/

www.YouTube.com/ProductiveInsights

If you like what you hear on this podcast, make sure and sign up to get regular updates here

Also follow me on Twitter here

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On this episode of The First 10 Podcast, I talk to Ryan Doyle, who is the founder of Magic Sales Bot, a Saas product that helps people reach more prospects in less time using the cutting edge AI platform, GPT-3.

Key Points (min 3)

1. "Find someone, today, that you can sell to"
2. "Do it any simple, stupid way that you can...but just do it"
3. "It's not a reflection of me, it’s a reflection of the execution of the idea and how it fits into this person's life at this point in time"
4. “When you do sales, you have the opportunity to make people feel like they are a part of your journey”

Show Notes

Kevin Conti - https://twitter.com/kev_conti?lang=en

4 Hour Workweek - https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357

Fanatical Prospecting by Jeb Blount - https://www.amazon.co.uk/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752/ref=sr_1_1?dchild=1&keywords=Fanatical+prospecting&qid=1609926262&sr=8-1

Contact Details

https://magicsalesbot.com/

https://twitter.com/Ryan___Doyle

https://www.linkedin.com/in/ryan-doyle/

https://ryanpdoyle.com/

Calls to action:

• If you like what you hear on this podcast, make sure and sign up to get regular updates here
• Also follow me on Twitter here
• Check out my First 10 Bootcamp here