The First Thing I Teach A New Associate (And It’s Not Clinical) | E310

Highlights from this episode:

The First Thing I Teach A New Associate (And It’s Not Clinical) (00:58)

Closing Thought: What Only Time Can Teach (15:21)

When I’m training a new associate, I’m not starting with dry eye, myopia, or advanced disease management—I’m starting with communication, connection, and the fundamentals that create an extraordinary patient experience. In this episode, we're talking about why the little things like preparation, eye contact, patient handoffs, and authentic conversations matter more than most doctors realize, and how those small improvements compound into massive business growth over time. We talk about the danger of chasing shortcuts, the power of consistency, and why being just a little bit better every day beats trying to be perfect. If you're building a practice, developing associates, or leading a team, this episode is a reminder that greatness is usually found in the fundamentals.

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