The Fitness Business Podcast

Today, I break down my biggest takeaways from the Philip McKernan BraveEntrepreneur leadership retreat in County Clare — and why experiences like this are non-negotiable for serious entrepreneurs.

Top Takeaways:

1. The Power of the Room — Being physically present with other high-level operators changes your baseline. Your OS coach says it best: when you're stuck or hitting a wall, having people you can actually reach out to is a different level of support than any online community.

2. Identity Work Shows Up in Business — Imposter syndrome, childhood wounds, self-sabotage — these aren't business problems. They're identity problems that manifest in business. Until you do the inner work, the strategy won't stick.

3. Thinking Bigger Becomes Easier When You're Around Bigger Thinkers — When you're sitting across from someone doing €12M a year, your own goals start to feel not just possible, but inevitable. Proximity recalibrates what you think is realistic.

4. Vulnerability as a Leadership Skill — Retreats like this strip away the performance. The breakthroughs often come not from the content but from the honest conversations that happen off-schedule.

5. The Cost of Isolation — Most entrepreneurs plateau not because of strategy gaps but because they're building alone. The retreat is a reminder that community isn't a luxury — it's part of the operating system.

Business Mentorship:

https://briankeanefitness.com/mentorship-and-business-coaching

The Circle:

https://briankeanefitness.com/online-mastermind

Email: [email protected]

I'm making some changes to The Circle from July. New structure, new pricing, new format. But here's the thing - if you've been thinking about joining, this month is your window to come in under the current setup. Everything that's in place right now stays exactly as it is: 12-month membership options The 90-minute onboarding call with me The full Circle experience as it currently stands If that's something you want to explore before the changes kick in, just reply to this email and we'll set up a call to see if it's a fit. No pressure. Just a conversation. But if it's been on your radar - now's the time.

GLP-1s are changing who needs a coach. AI is changing what coaches do. So what's left for fitness professionals in 5 years? Eric Malzone has interviewed 800+ people in the fitness industry and seen every wave coming before it hits. In this episode we get into what's actually changing, what's overhyped, and how to position yourself so you're still winning when the dust settles.

Timestamps from today's show:

00:00 Introduction to the Future of Fitness Podcast 01:13 Surprising Insights from Recent Conversations 04:25 The Impact of GLP-1s on the Fitness Industry 08:49 Integrating Health and Fitness Services 11:40 Building Collaborative Health Ecosystems 15:00 Timeless Marketing Strategies for Gyms 19:54 The Power of Podcasting in Building Relationships 26:13 From Gym Owner to Emcee: A Journey of Growth 29:24 Transforming Anxiety into Excitement 30:46 Navigating Imposter Syndrome 32:41 Demonstrating Expertise in a Podcasting World 35:09 Leveraging AI for Business Efficiency 40:10 Sourcing Guests: The Art of Connection 44:28 The Evolution of Podcast Collective 47:05 Thought Leadership Beyond Podcasting

https://futureoffitness.co

https://www.podcastcollective.io

I asked Chat GPT and Claude "whats the best way to build a fitness business?" - and I got ten answers ranging from decent to flat our wrong..

Listen to find out what he came out with..

Timestamps:

00:00 Prompting Chat GPT and Claude 03:02 Evaluating AI Advice for Fitness Coaching 05:49 Niche and Target Audience 09:10 The Role of Certifications and Business Plans 12:01 Building a Client Base and Marketing Strategies 15:08 Networking and Professional Relationships 18:13 Investing in Yourself and Continuous Learning

www.briankeanefitness.com

Watch the full video on YouTube - Click Here

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You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated market. It's three specific mistakes that most online business owners never fix. In this video I break down exactly why your content isn't converting and the shifts that turn it into a real client pipeline.

You'll learn: • Why attracting attention and attracting clients are two completely different things • The call-to-action mistake that costs you clients even when people love your content • Why performing on camera builds an audience but teaching builds a business If you're a coach, consultant, or online business owner who's tired of creating content that doesn't lead to clients — this one's for you.

🔗 Ready to go deeper? Apply to join The Circle — my community for online business owners serious about scaling through content or DM me the word 'Circle' on Instagram and we'll figure out if it's the right fit for you.

ps://briankeanefitness.com/get-scaling-your-story-book

Download my new book for FREE - Scaling Your Story - The 5 Step Framework for Fitness Entrepreneurs Who Want Impact and Income.

I hope it helps. Enjoy.

00:00 The Importance of Pricing in Coaching 02:51 Premium Pricing as a Filter 06:05 Selling Expertise, Not Time 08:49 The Role of Accountability in Coaching 11:56 Attracting the Right Clients 15:03 Quality Over Quantity in Offerings 17:46 The Misconception of Features 21:10 Building a Sustainable Business Model

Briankeanefitness.com

I'm doing something a little different on May 13th and I wanted to make sure you heard about it.

I've been asked to teach the SCALE Framework live - the five-step system I've used to build my fitness business - and I'll be doing it completely free through Everfit Academy, a free education platform for fitness professionals.

Story, Core Offer, Amplify, Leverage, Evolve. In one hour, I'll walk you through each step and help you figure out exactly where your business is right now and what to focus on first.

If you've ever wondered how to stop trading time for money and start building something that works without you, this is the hour to show up for.

Save your spot here: [Register free] https://my.demio.com/ref/YNml3WvT3ArWJwoB?utm_source=partner&utm_medium=partner&utm_campaign=scale_framework_05132026

See you on May 13th.

Brian

Timestamps

00:00 Introduction to Group Programs 03:07 Building for Scale: The First Mistake 05:59 Onboarding Process: The Second Mistake 09:14 Tracking Progress: The Third Mistake 12:07 Scaling Expertise: The Fourth Mistake 15:01 Creating a Self-Sustaining Ecosystem 17:54 Conclusion and Next Steps

How to scale your online fitness business course:

https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business

The Circle

https://briankeanefitness.com/online-mastermind

Just wanted to let you know — my new book has officially launched!

Scaling Your Story: The Five Step Framework for Fitness Entrepreneurs Looking to Increase Their Impact and Income.

The Kindle version is FREE until tomorrow, so if you've been curious, now's the perfect time to grab a copy.

​[Link here]​

Hope you enjoy it!