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In this episode, Paul reflects on the five foundational decisions that fundamentally changed the trajectory of Philadelphia Table Company—and later, the Handcrafted Network. Looking back at more than a decade of growth, he breaks down the mindset shifts, operational upgrades, and financial disciplines that allowed him to move beyond survival mode and build a real, sustainable business.

As makers gear up for a new year, Paul challenges listeners to stop repeating the same patterns and start taking ownership of the habits that lead to real growth. This episode serves as both a blueprint and a push—a clear look at what actually moves a woodworking business forward.

• Hiring is the ultimate unlock.
  Bringing people into the business—even part-time—freed Paul from the day-to-day grind and helped him scale. Every major leap in the company’s growth followed a hiring decision.
• Systems and processes create freedom.
  Documenting workflows, mapping the customer journey, and using tools like Trello allowed Paul to step back, delegate effectively, and eliminate decision fatigue.
• Cost analysis changed everything.
  Tracking hours, materials, and true margins on every project exposed the gap between what he thought he earned and what he actually earned. Profitability became intentional—not accidental.
• Asking for help accelerates growth.
  Joining masterminds, finding mentors, and building a network of advisors helped Paul see blind spots he couldn’t see alone. Even the best builders need coaches.
• Raising prices is essential—not optional.
  Higher pricing created a healthier business, enabled hiring, funded marketing, and positioned PTC as a luxury brand. When every quote is accepted, prices are too low.

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