Sergio Panzarella had a fast start to his career: shortly after graduating, he left his native Italy and moved to Geneva to join Procter & Gamble at their European Headquarters in Geneva. After a high-flying career at the Cincinnati-based giant and then, due to the Prestige Business Unit merger, at Coty, Sergio decided to take a surprising turn in his career: to disrupt the olive-oil category via a fantastic product with superior brand building.

Learn about Sergio's journey from corporate to entrepreneurship through:

• His background in top-tier FMCG
• Why he made a step change in his career to become an entrepreneur
• The Olive Oil category and how he approached Marketing and brand building
• Transferable skills from corporate to entrepreneurship
• Things he would do differently in the corporate world after running his own business

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Little did Raphael Savalle know when he was doing his MBA at Kellogg that we would end up being interviewed by one of his classmates: our very own Efrain Rosario! Raphael is now the Chief Financial Officer at Weleda, a world leader in holistic, natural, organic cosmetics and pharmaceuticals, and he joins the podcast to explain his unique career path and his approach to business: performance with a purpose.

Tune into this podcast to learn about:

• Raphael's career path at Unilever, Bel, Coty and more!
• Working in Europe and the US
• Adapting to different environments: bankrupcy, IPO, Digital
• Weleda's mission, vision and growth ahead
• His unique approach to the role of a Chief Financial Officer

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness.

Tune in to learn about:

- Stephanie's career journey

- Her background in competitive sports

- Moving internationally, and doing so with a family

- Evolving as a Leader

Our guest is Jessica Watson comes with a unique international background with her "business school" Procter & Gamble, where she worked in the UK, Australia and Singapore in both local and regional roles. She's now the General Manager for the UK at Glanbia Performance Nutrition (GPN), in which she's applying her best practice background to a growing category that also falls into one of her passions: high performance in both life and business.

Tune into this conversation to learn about:

• Starting a career at P&G and making unusual international moves
• Changing companies: cultural change and learning a new category
• Performance Nutrition: growth, route to market and more
• Leadership: evolving, keeping a high performing culture across levels and demographics

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Ludovico Martelli SpA is an Italian family-owned company with iconic premium personal care brands like Proraso, Floid (Shaving) and Marvis (Oral Care). Their General Manager for EMEA (excl. Italy) and Americas, Niccolò Francalanci, joins the show to explain how, after a succesful career in FMCG and eCommerce, he decided to make a personal bet by joining a seemingly more traditional company to accelerate their growth.

Tune into this conversation to learn about:

• Niccolò's very international Consumer Goods career in the US after his MBA
• Moving from an FMCG multinational like Reckitt to an eCommerce start-up like Glovo
• Ludovico Martelli's unique positioning in competitive categories through premiumization and high-quality products
• The company's regional scope, portfolio and Route to Market
• Attracting top talent
• Difference's between multinational, start-up and family owned

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Our guest Jon Trevor has a unique background working in the Digital Shelf first on the Agency side with Ascential and, during the last two years and a half, at Ecotone, is the leading company in Europe for organic, vegetarian, healthy and fair-trade food. When Jon joined this business, he decided to take a unique take on Digital: instead of relying on external partners, he in-housed many of the capabilities that are normally outsourced. In this conversation, you'll hear about his journey and how he's developed this team through:

• Ecotone's brand portfolio, approach to biodiversity and B Corp status
• Jon's career background in agency
• His current scope within Ecotone's global eCom team managing the tech stack and providing services and capabilities to local BUs
• An in-house approach to digital shelf and how they deliver tools, reporting, and resourcing against the key areas
• Integrating AI into digital shelf analytics and the wider business
• Content creation and an in-house Digital Asset Management system

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

The FMCG Guys take center stage at Shoptalk Europe with this live episode. Our guest is Christoph Sterkel, Head of eCommerce Europe (B2B, D2C, Marketplace) at Kellanova (Kellogg's, Pringles). This podcast is also co-hosted by The CPG Guys' Sri Rajagopalan, who also leans into the big topic of this conversation: the confluence between Foods and Digital.

Tune into this conversation to learn about:

• Kellanova's various routes to consumer
• Building both B2C and B2B capabilities
• How to manage the different challenges along the way
• The next horizon of capability building

Plus some questions from our live audience!

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Did you know that 70% of the world's population lives in an emerging market? Right now, these markets account for 51% of Global FMCG sales but, according to the IMF, 80% of growth will come from these countries. With that in mind, FMCG veteran Brett Joyal is on a mission via his business mom&pop: to empower independent shops (or traditional trade), the overwhelmingly predominant form of Retail in emerging markets, via Retail Technology. The benefit? To make their life's and businesses easier and, at the same time, give better data back to FMCG Brands.

Tune in to learn about:

• Brett's career background in FMCG and why he decided to start a business
• The scale of Traditional Trade in the global FMCG scene
• What mom&pop's solution looks like
• The benefits for independent business owners and FMCGs
• Where the business is in terms of funding rounds and growth strategy

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Groupe SEB is one of the leading small appliances companies globally. They own world-class brands like Tefal, Rowenta and Krups. Their Head of eCommerce François Mayor joins the podcast to speak about his path in Digital, from building basic capabilities, to growing into a leader heading up the company's DTC offering and now the world's largest online Retailer: Amazon.

Tune into this conversation to learn about:

• Groupe SEB's dimension across brands and channels
• Getting into Digital back in 2012
• Growing from a hands-on individual contributor to a team leader
• His experience in DTC
• Mastering Amazon: how they are currently operating and the difference between 1P and 3P
• What's the future of working with amazon and the 1/3P split.

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian

Alexander Graf is one of Europe's top e-commerce and Retail voices. Co-Founder of Composable Commerce leader Spryker, he also host two e-commerce podcasts (in German and English) and three others about different topics. In this episode, he joins Daniel live from Barcelona during this year Shoptalk to speak about the Top trends he sees in today's commerce. from composable to China's growing influence.

Watch on YouTube: https://www.youtube.com/watch?v=aH_dhqaApeU

Get ready to get up to speed through:

• Alex's background and role at Spryker
• Composable Commerce: what it's all about
• The evolution of eCommerce in the last decade
• The Marketplace model
• China's growing influence and the impressive scale of the likes of Tiktok and Temu
• The impact of this on FMCG

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian