The Freelancers' Show

02:39 - On Failure (GitHub Issue) 03:49 - What does failure look/taste like for a freelancer? 14:22 - Irritability, Shame, and Embarrassment 20:00 - What does it mean to fail for your psyche, your family, and your position in your community? 24:33 - Warning Signs 30:13 - Should I give up or push through? 32:56 - Once you've spotted warning signs, how can you change course (especially in light of the fact that you are probably short on cash and hustling flat-out already by this point)? 39:06 - Success

• Maslow’s Hierarchy of Needs

Picks Startup: A Silicon Valley Adventure by Jerry Kaplan (Reuven)
Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software by Scott Rosenberg (Reuven)
Surprisingly Awesome (Reuven)
Brené Brown (Philip)
Draft Evidence: Essays About Design & Independent Business by Nick Disabato (Philip)

02:53 - “Micronar” 11:46 - Effective Marketing (Sales Funneling) 16:34 - Webinars as a Revenue-Generating Tool 28:31 - Contents and Packaging

• getacoderjob.com

38:09 - Online Summits/Remote Conferences

• Email Success Summit

41:45 - Tools and Tactics

• Crowdcast
• ClickWebinar
• Zoom
• Periscope

51:47 - Getting Feedback and More Info Picks Crowdcast (Jonathan)
Wait But Why (Jonathan)
27‑inch iMac with Retina 5K display (Philip)
Word Swag (Chuck)
Dreamstime (Chuck)
The Best Podcast Rap Video (Chuck)

02:52 - What do I do with an audience?

• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

09:15 - Growing Your Audience and Keeping Them There

• SumoMe

17:03 - How do you get the traffic?

• Podcasts
• Webinars
• “Planet Aggregators”
  • Planet Python
  • Planet PostgreSQL
• Borrowing Audiences; Guest Posting

25:19 - Churn

• SurveyMonkey

32:33 - How do you monetize the audience?

• Alignment
• Mandarin Weekly
• Facebook Advertising
• FFmpeg
• RubyFlow
• Reddit
• Hacker News

51:33 - Email Courses 55:11 - Changing a Lead Magnet

• Drip

Picks Practice Makes Regexp (Reuven)
The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life by Ken McCarthy (Philip)
Drip (Chuck)
SumoMe (Chuck)
Freelance Remote Conf (Chuck)
All Remote Conferences (Chuck)

02:44 - How To Create New Forms of Value for Clients 08:02 - How do you create more conversations with clients? 14:33 - Different Forms of Packaging

• Books by Alan Weiss
• creditcardjs.com   

19:58 - Giving More Value as a Full-time Employee (FTE) 30:00 - Productization

• Minimal Viable Funnel (MVF)
• Naming
  • Kurt Elster
  • Micronar.com
  • Heartbleed
  • Nick Disabato (Nick D.)

38:58 - Communication

• Groupthink

01:01:33 - Website Welcome Mats

• SumoMe
• Thrive Leads

Picks LeadPages (Philip)
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim (Philip)
Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez (Philip)
Catan Universe (Reuven)
Jonathan Stark: How To Increase Your Income Without Hiring Junior Developers (Jonathan)
Jonathan Stark: How To Price Your Services Without Leaving Money On The Table (Jonathan)
Coaching Call with Jonathan Stark (Jonathan)
SumoMe (Chuck)
The DevChat.tv Blog (Chuck)
The Freelancers’ Show Mailing List (Chuck)

02:42 - Ryan Waggoner Introduction

• Twitter
• Facebook
• Blog
• Lead Curation: LetsMakeApps

04:30 - Getting Over the Hump

• Goal Setting
• Productivity Habits

06:05 - Preparations for Freelancing 07:33 - Job Security 10:08 - Pricing 12:31 - Working with Startups 15:35 - Low Lifetime Value

• Million Dollar Consulting by Alan Weiss

18:15 - Equity For Payment 19:27 - Vetting Process 21:16 - “Hustling”

• Craigslist

30:04 - Filtering Criteria 32:58 - Cognitive Load 34:54 - Project Billing

• Trust and Communication

For our listeners: please visit letsmakeapps.io/fs/ to get 

• PDF guide: "Lessons Learned from My First Million Dollars from Freelance”
• 50% discount on paid plans for LetsMakeApps.io when they launch (worth $294)

Picks Sony MDRMA900 Over-the-Head Headphones (Philip)
Million Dollar Consulting by Alan Weiss (Ryan)
Solo Retreats (Ryan)
Pick Four Notebooks (Ryan)
Working Podcast (Reuven)

02:48 - What is trust and why do we care about it? 06:21 - Establishing Trust with New Clients

• Asynchronous Interactions and Synchronous Interactions

18:20 - Maintaining Trust with New Clients (Engagement) 25:58 - Establishing Trust Remotely and Physically

• Small Talk

38:59 - Measuring Trust 42:56 - Big Takeaways Picks Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book by Tim Grahl (Philip)
The Trusted Advisor by David H. Maister (Jonathan)
Trust Fractures: How Hourly Billing Hurts Software Projects (Jonathan)
How to Prevent Scope Creep (Jonathan)
The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's On-line Pioneers by Tom Standage (Reuven)
Mr. Lincoln's T-Mails: How Abraham Lincoln Used the Telegraph to Win the Civil War Paperback by Tom Wheeler (Reuven)

02:42 - Trevor McKendrick Introduction

• Twitter
• Blog

03:41 - Why do we have to care about taxes and accounting? 04:48 - Quarterly Estimated Tax Payments 07:05 - Deductions 08:48 - Forms

• W9
• 1099

10:55 - Recordkeeping 12:45 - Freelancer Income vs Salaried Income 17:19 - Auditing 25:27 - Doubling Your Income and Taxes 29:27 - Deductions (Cont’d)

• Home Office Deduction

31:14 - Avoiding Self-Employment Tax with an S-Corp 33:16 - Categorizing Expenses 35:17 - Costly Mistakes

• 1099-K

39:27 - Product Revenue 41:32 - Finding a Good Accountant Picks AppSumo (Trevor)
nathanbarry.com (Trevor)
Accounting For Entrepreneurs and Freelancers Course (Trevor)
Pu Erh Tuo Cha Tea Cakes w/Rose (Philip)
Safari Books Online (Reuven)

02:40 - Bryce Bladon Introduction

• Twitter
• Blog
• Hell To Pay: Everything a Freelancer Needs to Know About Earning Good Money

03:07 - Clients From Hell 04:27 - Favorite Stories 08:16 - Client Patterns and Red Flags 18:50 - Qualifying Clients

• Expectations
• Project Communication

26:26 - Billing and Estimates

• Value-based Pricing
• The Freelancers' Show Episode #04: Fixed Bids vs Hourly Work
• Getting Started

55:35 - Scope 57:43 - Firing a Client From Hell Picks Being on time (Philip)
Instant Pot IP-DUO60 7-in-1 Programmable Pressure Cooker (Philip)
Dropshare (Philip)
Mike Monteiro: Keynote from Interaction Design Association (Jonathan)
27b/6 (Jonathan)
Pat Flynn: How to Write a Book - The Secret to a Super Fast First Draft - SPI TV Ep. 1 (Chuck)
Freelance Remote Conf (Chuck)
Ruby Remote Conf (Chuck)
iOS Remote Conf (Chuck)
David McRaney: Anchoring Effect (Bryce)
Dan Ariely: Are we in control of our own decisions? (Bryce)
Soylent (Bryce)

Freelance Remote Conf will run from February 24th-26th. Get your ticket today!   03:04 - Panelist Experience with Public Speaking 04:35 - How do you get picked to speak at a conference? 09:19 - Why should I bother with public speaking?

• The Consulting Pipeline Podcast: Samuel Hulick: What Happens When You Combine Constraints and a Narrow Focus?

16:35 - People Want Your Slides / Calls to Action

• SMS Opt-in

23:19 - How do you hold the attention of a group of people? How do you know you’ve got what it takes? 28:13 - What do conference organizers look for in a speaker? 33:09 - What kinds of things do you want to avoid if you’re giving a talk? 37:21 - Preparation: aka Know Your Stuff 52:50 - Know Your Audience 59:06 - What to Wear Picks Michael Port's Steal The Show Podcast (Jonathan)
Chris Anderson: How to Give a Killer Presentation (Jonathan)
Spectacle (Philip)
HP Instant Ink (Philip)
Philip Morgan: A Minimum Viable Funnel (MVF) (Philip)
Freelance Remote Conf (Chuck)
Toastmasters (Chuck)

Go check out Freelance Remote Conf!   Freelancers’ Show GitHub Repository: github.com/devchattv/freelancerstopics   02:48 - Luca’s question 05:40 - The Right Things To Do in the Right Order:

• Work on your mindset
• Interview potential clients (Identify the expensive problem)
  • Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez
• Build a lead magnet and build social proof
• Build a landing page for your lead magnet
• Build a month’s worth of articles; set up an email list
• Start teaching. Go on forums and point to your lead magnet.

08:34 - Timeframe 13:17 - Do you need a blog? 14:21 - Social Media Presence (Earn Traffic and Attention)     16:47 - Starting a Business While Still Working at Another Job 22:53 - Impostor Syndrome

• Social Learning Theory

34:46 - Citing No Past Experience

• SoHelpful
• Beta Clients

37:48 - Webinars and Micronars 45:09 - Your Mailing List Picks Jessica Jones (Reuven)
SoHelpful (Philip)
Brennan Dunn: How To Start a Freelancing Business That Won't Fail (Philip)
The Tim Ferriss Experiment: Derek Sivers Reloaded – On Success Habits and Billionaires with Perfect Abs (Jonathan)
8 Tips For Software Developers Starting Their Own Business (Jonathan)
Veronica Mars (Jonathan)
CES (Chuck)
Las Vegas (Chuck)