The Freelancers' Show

04:27 - The Skyscraper Technique

• BuzzSumo

11:05 - Impressive Examples of Teaching Activities; Increasing the Trust-O-Meter, and Opt-in Techniques

• Giving A Talk (In person = best)
• Podcast Guesting
• Talking at Local Meetups
• Webinars

30:28 - Introverts and Freelancing and Nurturing Your Clients 35:47 - When You’re Intimidated by Speaking

• Jonathan Stark: Public Speaking Tips For Consultants

40:12 - Is there a way to skip content marketing? What is considered content marketing? 49:30 - First Steps to Content Marketing Picks Todo.txt (Philip)
The Everyday Messenger by Peak Design (Jonathan)
Jonathan Stark: Public Speaking Tips For Consultants (Jonathan)
Better Than Before: What I Learned About Making and Breaking Habits--to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life by Gretchen Rubin (Reuven)

Check out Freelance Remote Conf!   03:25 - Getting Into the Corporate Training Gig Arena 13:31 - Where do I get my content? 18:17 - Marketing Your Courses

• Webinars
• Dabbling vs Taking the Plunge

27:52 - Going Solo vs Joining a Training Company 36:40 - Remote Training vs In-person 41:21 - Preparation; Composing New Material 47:33 - Surveys 53:22 - Charging for Training

• Per Day
• Per Person

58:12 - Trainee Preparation 01:03:30 - Don’t just educate: Entertain   Check out React Native Radio Contribute to the show in The Freelancers’ Show GitHub repository! For more information on this topic, go to lerner.co.il/coaching.   Picks

• Frontend Masters Courses (Jonathan)
• Reuven's Webinar about technical training: Pedagogy, logistics, and business (Reuven)
• Planet Money Episode #672: Bagging a Birkin (Reuven)
• Fathead (Chuck)

Check out Freelance Remote Conf! It will run from Wednesday February 24th thru Friday, February 26th. Early Bird tickets are available until January 24th.   03:10 - Goal Setting and Planning

• “Where do I want to be in five years?”
• “Where do I want to be next year?”
• “Where do I want to be in 90 days?”

11:18 - Managing Execution; Prioritization

• Getting Things Done by David Allen
• Calendly

26:52 - Mastermind Groups 30:35 - Email

• SaneBox
• Slack
• Autoresponders
• TextExpander

48:39 - Bookkeeping 50:32 - S.M.A.R.T. Goals Picks Hot Pot (Reuven)
INBOX PAUSE (Jonathan)
Calendly (Jonathan)
BusyCal (Chuck)
Basecamp (Chuck)
Star Wars (Chuck)
Freelance Remote Conf (Chuck)

Check out Freelance Remote Conf! The schedule is coming together quite nicely! 02:47 - Connor Hood Introduction

• Twitter
• GitHub
• Blog

03:33 - Nate McGuire Introduction

• Twitter
• GitHub
• Blog

04:00 - Code My Views 07:17 - Commoditization Pressure 09:40 - Fees & Differentiation Between Agencies 13:34 - Why should someone work something like Code My Views? 19:20 - Dealing with Scope Creep 22:56 - Pricing 24:12 - Content 25:08 - When Clients Insist on Particular Stacks/Expanding Stacks & Focusus 28:46 - Updating Skills 30:15 - The Evolution of Design 32:50 - Getting Agencies as Clients 34:31 - Is the idea of a solo freelancer approaching an agency a dying concept? 37:53 - Who should not come to Code My Views? 39:03 - Estimates in One Hour 41:51 - Hiring Picks Force Block: the Star Wars spoiler blocker (Jonathan)
Flu Shots (Jonathan)
The Ridge Wallet (Philip)
Invisible Ink: A Practical Guide to Building Stories that Resonate by Brian McDonald (Philip)
KIWI Brand deba Style Flexible Stainless Steel Knives (Philip)
Laracasts (Connor)
Browsersync (Connor)
SalesLoft (Nate)
Sendbloom (Nate)
Let's Encrypt (Reuven)

02:49 - Pete Keen Introduction

• Twitter
• GitHub
• Blog
• Handle Your Business by Pete Keen

03:59 - Business Entities and Taxation

• S Corporations
• Limited Liability Company (LLC)

11:23 - Choosing Professionals to Help You with Your Business 14:38 - Opening a Bank Account 17:04 - Common Misconceptions

• Liability
• State/Country Tax Laws

22:26 - “Friendly to Freelancers” Areas in the U.S.

• B and O Tax

23:29 - Legal Issues

• Verbal Agreements and Contracts
• Master Services Agreement (MSA)
• Statement of Work (SOW)
• Nick Disabato (Nick D)
  • The Freelancers' Show Episode #137: Productized Consulting with Nick Disabato
• International Clients, Contracts, and Jurisdictions

28:57 - Finding Clients

• Double Your Freelancing by Brennan Dunn
• Mastering Modern Payments by Pete Keen
• Authority by Nathan Barry

31:03 - Mistakes Made; Lessons Learned 34:32 - Healthcare and Health Insurance 38:58 - Liability Insurance 39:53 - Hiring People Picks The Independent Consulting Manual by Philip Morgan Use the discount code FREELANCESHOW for 25% off all packages (Philip)
Rohto Cool Redness Relief (Philip)
0.30000000000000004.com (Reuven)
WebEx (Reuven)
Freelance Remote Conf (Chuck)
All Remote Confs (Chuck)
Clash of Clans (Chuck)
Star Wars: Commander (Chuck)
The Independent Consulting Manual by Philip Morgan (Pete)
Neko Atsume (Pete)

Check out and get your tickets for Freelancer Remote Conf!   02:59 - Mojca Marš

• Twitter
• Facebook
• Super Spicy Media
• Facebook Ads Manual: Everything you need to know to get started by Mojca Mars

04:02 - As freelancers, why do (should) we care about Facebook?

• Brennan Dunn

06:22 - Where do you start? How often should you post? 09:18 - Who is going to see my page if I don’t advertise it? 11:41 - Who is going to see my new content? 12:52 - Growing a Community (Facebook Page) vs Growing Your Mailing List 16:07 - Why are people on Facebook? Who is on Facebook?

• Gary Vaynerchuk

19:39 - What should I post? How do I post without being salesy?

• Be yourself!

25:38 - What kind of page should I make? 31:25 - Should all businesses advertise on Facebook? 35:24 - Building Trust with Users 37:41 - Involving Your Audience 39:11 - Building a Community and then Marketing to that Community 42:30 - Experimentation and Testing Picks CodeMonkey (Reuven)
Sriracha Ketchup (Jonathan)
The Independent Consulting Manual: An Insider’s Guide to Building Six-Figure Solo Consultancies (Philip)
All Remote Confs (Chuck)
Freelancer Remote Conf (Chuck)
Clash of Clans (Chuck)
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (Mojca)
Spark (Mojca)
Staples Easy Button (Mojca)
Dinosaur Onesie (Mojca)

02:54 - How do you know when a project has gone wrong? 07:52 - Setting Expectations

• Risks and Assumptions

13:22 - Client Relationships and Improving Communication 17:16 - Horror Stories

• Lawsuits

35:37 - Rescuing a Project (After Things Have Gone Wrong…) 37:42 - Scope, Rescoping

• Jonathan Stark: First Do No Harm

Picks Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by Geoffrey A. Moore (Philip)
Jonathan Stark: First Do No Harm (Jonathan)
Creative Class Contract (Jonathan)
Facebook Ads Manual: Everything You Need to Know to Get Started by Mojca Mars (Reuven)

02:45 - Welcome new panelist, Philip Morgan!

• Twitter
• Website
• The Freelancers' Show Episode #160: A Deep Dive on Positioning Yourself As a Specialist with Philip Morgan
• The Positioning Manual for Technical Firms

07:12 - Client Qualification Criteria 14:49 - How Philip’s Business Works

• The Consulting Pipeline Podcast

25:42 - 15 Minute Podcast Listener chat with Charles Wood 28:00 - Finding Opportunities to Be a Guest on Podcasts

• QuickMail
• Outbound

33:46 - Converting Guest Appearances into Mailing List Subscribers/Paying Customers (“Action”)

• Email Crash Courses and Vanity Domain Names
• Philip's Free Crash Course on Positioning for Software Development Shops

39:10 - Mastermind Groups and Referrals

• View from the Top

Picks 13 Ways Designers Screw Up Client Presentations (Reuven)
Design Is a Job by Mike Monteiro (Philip)
Salestools.io (Philip)
Highrise (Chuck)
The Positioning Manual for Technical Firms (Chuck)

02:06 - Steven Bristol Introduction

• Twitter
• Blog
• LessEverything
• LessAccounting
• LessFilms
• LessConf
• LessChurn

02:32 - “Churn” 03:08 - The Genesis of LessChurn 04:04 - How does it work? 06:45 - SaaS Products

• Benchmarks

09:41 - Steven’s Background

• Alan Branch

10:58 - The SaaS Path (Advice)

• The 37Signals Blog
• Bacon Biz Conf
• LaunchRocket

18:36 - Churn University 21:48 - Outbound 24:14 - Pricing 26:43 - Customer Trust 32:44 - The Psychology of Churn 34:54 - Zombie Revenue 36:28 - Keeping Customers Around

• Onboarding
• Mandatory Field Feedback

Picks Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley (Philip)
MOO (Jonathan)
Tend (Steven)
Free Will by Sam Harris (Steven)
Peter Kirn: Alchemy synth is now a part of Logic Pro X; here’s what’s new (Steven)
less_interactions (Steven)
Contacts+ (Reuven)

01:21 - Building Paid Communities

• The Freelancers' Show Episode #177: Repurposing Material and Building Courses with Keith Perhac
• Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port

04:45 - Platforms

• Slack
• Facebook

14:05 - Benefits of Paid Communities 19:17 - Moderation 21:42 - Jumpstarting Conversations 27:18 - Keeping People Around 29:35 - Starting a Community 34:04 - Test Cases/Pilot Programs

• Codes of Conduct

43:38 - Presense

• 15 Minute Podcast Listener chat with Charles Wood

46:36 - Rallying Additional Helpers, Mentors, Friends, etc. 55:48 - Platforms (Cont’d)

• Discourse

Picks The Top 16 List Building Strategies of 2015 by Bryan Harris (Reuven)
Slack (Jonathan)
The Traffic Manual by Kai Davis (Jonathan)
Selling to Big Companies by Jill Konrath (Philip)
FamilySearch (Chuck)
Relative Finder (Chuck)