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In this episode, I revisit a pivotal moment when my coach dropped a truth bomb: "Your business is not for your entertainment." It might sting a bit, but it's a wake-up call we all need.
Join me as I explore the habits we unconsciously bring into our businesses and how they impact our success as entrepreneurs and MFR therapists. I challenge you to make decisions in your business with purpose, aligning them with what your business truly needs. Plus, I dive into setting revenue goals for 2024, emphasizing the power of intentional decision-making.
It's time to make decisions, transform your business, and step into a future of financial success. I'm here to help you through it!
Sign up for our LIVE Call at www.themfrcoach.com/livecall to hear about the 12-month program LIVE with me and a panel of special guests. Get your questions answered live. Bonus announcement for people who attend the live call only!
Enrollment will open on January 31st.
When you join, you’ll be invited to Heather’s special workshop called: “How to be an expert in MFR before you’re an expert with MFR seminars.
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
Join me as I sit down with Tracy Paglia, the owner of Rest from Stress Myofascial Release in Langhorne, Pennsylvania.
Tracy, a seasoned massage therapist, discusses her transition from being an employee to a fully booked Myofascial Release business owner. She delves into the challenges of wearing multiple hats in her own business and the importance of stepping into one's power. And she candidly explores the shift from receiving external accolades as an employee to self-validation as a business owner.
Reflecting on her own experience, Tracy shares how coaching has
Tune in to discover the pivotal moments, mindset shifts, and the art of selling MFR for long-term success. Tracy's story is not just about achieving business goals but overcoming personal challenges, proving that with dedication and the right support, one can thrive as an MFR therapist.
Sign up for our LIVE Call at www.themfrcoach.com/livecall to hear about the 12-month program LIVE with me and a panel of special guests. Get your questions answered live. Bonus announcement for people who attend the live call only!
Enrollment will open on January 31st.
When you join, you’ll be invited to Heather’s special workshop called: “How to be an expert in MFR before you’re an expert with MFR seminars.
GUEST INFORMATION —
Tracy Paglia, MFR Therapist | Website | MFR Directory
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
In today's episode, I'm addressing a common issue I've noticed among MFR therapists—less-than-impressive websites or no website at all. If you're guilty of this, it's time to take notice.
In the digital age, your online presence is your calling card, and not having a website is a significant roadblock. We'll explore why relying solely on word of mouth is limiting your reach and hindering MFR's progress. Stick around as I share my enthusiasm for simplifying website creation, complete with expert advice on SEO.
Whether you're tech-savvy or not, I've got you covered in my 12-month program, making website design a breeze. We'll debunk the myths around free websites and discuss the aesthetics of your site, crucial for mainstream recognition. Inside my program I even give you a sneak peek into my website reviews, pointing out pitfalls and offering solutions.
So stop making it hard for people to find you, embrace the digital era, and let's revamp those outdated websites together.
Sign up for our LIVE Call at www.themfrcoach.com/livecall to hear about the 12-month program LIVE with me and a panel of special guests. Get your questions answered live. Bonus announcement for people who attend the live call only!
Enrollment will open on January 31st.
When you join, you’ll be invited to Heather’s special workshop called: “How to be an expert in MFR before you’re an expert with MFR seminars.
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
In this episode, I chat with Genevieve Dominguez, the brains behind Myofascial Release by Genevieve in Sonora, California.
We're marking her one-year coaching anniversary by delving into her incredible journey – a shift from part-time Physical Therapist Assistant to a successful MFR business owner.
Tune in as Genevieve shares her triumphs over challenges, from the unexpected losses in her personal life to navigating the launch of her business. We explore the power of curiosity, mind management, and their profound impacts on our personal and professional lives. Genevieve also reflects on the joy of guiding clients to success, the freedom of leaving her job, and the newfound calm in her nervous system. Discover how she navigated a client's surgery decision and the transformative benefits of coaching.
This episode is a wellspring of inspiration, resilience, and practical insights for anyone on their entrepreneurial journey.
Highlights:
Sign up for our LIVE Call at www.themfrcoach.com/livecall to hear about the 12-month program LIVE with me and a panel of special guests. Get your questions answered live. Bonus announcement for people who attend the live call only!
Enrollment will open on January 31st.
When you join, you’ll be invited to Heather’s special workshop called: “How to be an expert in MFR before you’re an expert with MFR seminars.
GUEST INFORMATION —
Genevieve Dominguez, MFR Therapist | Email | Instagram | Facebook | MFR Directory
MENTIONED —
Gina Knox, Financial Coach for Entrepreneurs | Website | Podcast | Instagram
You can use Heather’s affiliate link to join 6 figure savers when Gina’s cart is open: https://mfrcoach--ginaknoxco.thrivecart.com/6-figure-saver/
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
Enrollment for my 12-month foundation coaching program kicks off on January 31st, and this episode is your exclusive pass to all the behind-the-scenes insights.
Picture having a dedicated space to get answers to your burning questions, overcome challenges, and boost your success. From mastering decisions about your rate to excelling in MFR sales, my program is a treasure trove of resources just waiting for you.
While this podcast serves as your steady source of wisdom, the live calls are where the real magic happens. I'll spill the details on a special bonus for those tuning in live on January 31st, so mark your calendar!
Let's make 2024 your year of unstoppable growth.
Sign up for our LIVE Call at www.themfrcoach.com/livecall to hear about the 12-month program LIVE with me and a panel of special guests. Get your questions answered live.
Enrollment for my group coaching program will open on January 31st.
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
Selling Myofascial Release (MFR) isn't just a task; it's a skill, and today, I'm excited to share some valuable insights to enhance your approach. Whether you're a seasoned pro or just starting, I've got you covered.
In my 12-month coaching program, I've crafted a comprehensive approach to selling MFR, complete with tools like the fan-favorite "Race to Maintenance Triangle." This customizable tool isn't just a gimmick; it's a game-changer. I break down why relying on visuals is crucial, especially for those visual learners. We also explore the power of the triangle, a tool that transforms abstract concepts into actionable plans.
Stop guessing and start thriving in your MFR business. Tune in as I share why having a diverse toolkit, asking varied questions, and staying open to solving client problems are keys to success in your MFR business.
Sign up for our LIVE Call at www.themfrcoach.com/livecall to hear about the 12-month program LIVE with me and a panel of special guests. Get your questions answered live. Bonus announcement for people who attend the live call only!
Enrollment will open on January 31st.
When you join, you’ll be invited to Heather’s special workshop called: “How to be an expert in MFR before you’re an expert with MFR seminars.
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
It's a brand new year, and I'm pumped to kick off 2024 with some real talk about why and when you go to MFR seminars. In this episode, we'll discuss the impact of the pursuit of expert status on your MFR business and its financial implications.
While attending seminars and mastering techniques is essential, we'll debunk myths surrounding expert status. I'll share insights from my coaching program and the experiences of MFR therapists who shifted from chasing expert status to achieving business success. We'll explore overlooked skills, emphasizing the importance of confidence, strategic seminar attendance, and smart business decisions in maximizing your MFR practice. Discover common growth-hindering mistakes and the need to prioritize skills, confidence, and purposeful business decisions. Grab your headphones, hit play, and let’s revolutionize your MFR practice together.
Enrollment will open on January 31st.
Bonus Enrollment is January 31st - February 2nd.
You will get the option to use the payment plan when you enroll by February 2nd.
Sign up for our LIVE Call at www.themfrcoach.com/livecall to hear about the 12-month program LIVE with me and a panel of special guests. Get your questions answered live.
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
Welcome to the final episode of 2023!
Join me as I take a stroll down memory lane, highlighting the pivotal moments that shaped this incredible journey. From record-breaking webinar sign-ups in January to the game-changing decision to revamp my coaching programs in April, this year has been a rollercoaster of growth and innovation.
Highlights:
But it's not just about the numbers; it's about the transformation and success of the MFR therapists in my community. We've evolved, fine-tuned our programs, and are gearing up for exciting announcements and bonuses in 2024.
As we bid farewell to 2023, reflect on your journey and dream bigger for 2024. Follow me on social media, join the email list, and let's make next year unforgettable. Happy holidays, happy new year, and here's to an extraordinary 2024! Thanks for being part of this incredible ride. See you next year!
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
Are you hesitant to claim the title of “expert”?
Tune in to this episode where we draw inspiration from a student in my 12-month Business Foundation Coaching Program who became an optical industry expert with just 20 hours of training. We discuss the parallels with MFR therapists who, despite accumulating extensive training, struggle to step into the expert role confidently.
We’ll dissect common confidence issues amongst MFR therapists and explore what happens when we acknowledge all that we REALLY do know. (HINT: it transforms how we communicate with our clients.)
If you're seeking support on this journey, consider joining my 12-month Business Foundation Program, where we navigate barriers, apply expert strategies, and create action plans to elevate your MFR practice.
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
On today's episode, we’re exploring 5 Strategies to avoid under-booking in your MFR practice.
Discover the golden rule for generating income on demand through my five-step money-making plan. I'll also provide tips to navigate fluctuations, preventing under-earning or under-serving clients.
Let me help you feel empowered to control your schedule, business, and financial success. Let's dive in!
FEATURED ON THE SHOW —
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
From the publisher's feed
Most business advice was not built for someone who works with their hands, sees clients one at a time, and carries the weight of other people's healing for a living. The Fully Booked Therapist with Heather Hammell is. Each week Heather teaches the real business skills that hands-on therapy training never covers, and brings in clinical leaders from across every modality alongside top earning practitioners who have built fully booked practices without overworking, without underselling, and without becoming someone different to do it. You already have the clinical skills. This show gives you everything else.
For massage therapists, physical therapists, occupational therapists, speech and language practitioners, myofascial release practitioners, and hands-on therapists who are ready to build on purpose and with purpose. Get fully booked. Get paid using real facts and data. Build a practice that funds a full life inside and outside the treatment room.
Real conversations. Real results. Your real life.
Find out more at https://www.heatherhammell.com.

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