The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

Our guest today is TaVona Denise. TaVona is setting a new standard for how coaches book out their one-on-one services and fill their group programs so they can actually make money doing what they love. TaVona Denise helps coaches and consultants redesign their businesses so they can actually have the lifestyle and impact they started the business for.

A former physical therapist, master certified life coach, and trauma-informed business mentor, TaVona is the creator of Launch Therapy™, a process that helps online service providers fill their practices and group programs with integrity and ease so that they can bring in their favorite clients consistently without suffering from launch burnout or hating the process.

TaVona is the founder of the Launch Lounge for Coaches, the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want, and the voice behind the podcast, Breaking Protocol. When she is not handling business, you can find her singing karaoke or enjoying the white sands and beautiful blue waters of Mexico which she currently calls home.

She is also my very first coach. We connected during a time when I was preparing for a period of pause in my business and with her guidance and support my entire business model evolved. We recently started coaching again when I decided that I wanted to tackle the idea of being safe to feel rejected and disappointed.

A huge part of succeeding in both business and life is overcoming our fear of rejection. By doing this we can step out of our comfort zone and make ourselves unstoppable. And so today we will talk about rejection and disappointment and how you can use them to your benefit. Press play to learn more.

GUEST INFO  —

TaVona Denise: Master Certified Coach, Launch Specialist, Speaker, and Author

Website: www.TaVonaDenise.com

LinkedIn: https://www.linkedin.com/in/tavonadenise/ 

Instagram: https://www.instagram.com/tavonadenise/ 

Facebook:https://www.facebook.com/tavonadenise

Twitter: https://twitter.com/tavonadenise 

FEATURED ON THE SHOW —

• Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

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If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

On this episode, we welcome back my past client and podcast guest, Myofascial Release therapist Tracey Hobbie.

I absolutely love these episodes where we get to catch up with past guests to see how their business is progressing. This not only gives me an opportunity to reconnect but it gives you so much insight and gems on what is possible for you and your own Myofascial business.

Listen in as Tracey shares where she is now with her business goals, the lessons she has learned along the way, and how coaching has continued to help her on this journey.

Her confidence as a business owner has evolved substantially and it translates so much in this conversation. Press play to meet Tracey 2.0.

Also, enrollment into the next group coaching program for November 2022 is now open! The doors closed on October 21st. So register today at https://themfrcoach.com/coaching. Have questions…connect with me live and ask questions on Tuesday, October 18th at 2 pm Central and again, on Wednesday, October 19th at 7 pm Central. Check my social media page for links. See you there!

GUEST INFO  —

Tracy Hobbie, Owner of Touch of Wellness Myofascial Release in Purcellville, Virginia

Website - https://www.tow-mfr.com/ 

Facebook - https://www.facebook.com/traceyhobbie 

EP. 61  I Am My Best Referral Source with Tracey Hobbie

FEATURED ON THE SHOW —

• Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Each quarter my group coaching program opens up for enrollment and each time this happens new MFR therapists find their way into a room where they start to create or transform their MFR business into their wildest dreams.

Graduates of the MFR Group Coaching Program are having more sanity in their business, less confusion, more ease, less overwhelm, and most importantly they are no longer underearning. They are now confident business owners who understand what is needed to create the business that they want. I want you to be a part of the movement too.

At the end of this week, you will be able to have the opportunity to join. Enrollment opens October 13th - October 21st for the November Group Coaching Program which starts November 1st and will run until January 26th. The cost to join is $3000 or 4 payments of $750. So be ready and I'll see you inside the program! Click here to join.

FEATURED ON THE SHOW —

• Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Comfort is something we all seek. The notion of “being comfortable” is highly promoted in our society. In fact, it is considered a major selling point if you are in the market to buy a bed, clothes, a pair of shoes — almost anything. But the overvaluing of comfort in our lives can come at a cost.

You’ve heard me say before that life is 50/50. Therefore, certain life events can be joyous while others are challenging and unfamiliar. If we are clinging to any form of comfort during those challenging times, we will limit our ability to adapt and grow. When comfort is the only choice, resilience and the ability to overcome adversity are lost.

If you want to stay centered and at peace, you need to stop running away from discomfort. Being uncomfortable allows us to clearly see and feel what is present when challenges occur.

So how do you embrace discomfort and expand your capacity to feel your feelings? My coach, Stacy Boehman, recently said something brilliant about this that blew my mind. I want to share it with you here so that it will also blow your mind and help you change your business to make it even better.

And if you want to go deeper with this work, I invite you to join my group coaching program. At the beginning of next week, you will be able to have the opportunity to join. Enrollment opens October 13th - October 21st for the November Group Coaching Program which starts November 1st and will run until January 26th. The cost to join is $3000 or 4 payments of $750. So be ready and I'll see you inside the program! Click here to join.

FEATURED ON THE SHOW —

• Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Today’s guest is no stranger to the podcast. Let’s welcome Rob Crampton for his third interview. His journey has been amazing and we have all learned so much from his experience. This episode will also bring you some wonderful insights that you can apply to your own MFR practice.  

This conversation is really special because we are celebrating his achievement of hitting the $100K mark in his MFR business as a single practitioner of Massage and MFR Therapy and it’s not even the end of the year yet! 

This is exciting and I am proud to be celebrating with Rob and to share this milestone with you so you can see what is possible for you and your MFR business. 

Press play to join the celebration!

GUEST INFO  —

Rob Crampton, Owner of James River Myofascial Release in Richmond, Virginia

Website - https://jamesrivermfr.com/

Facebook -  https://www.facebook.com/JamesRiverMyofascialRelease 

FEATURED ON THE SHOW —

• Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

The hardest part about building a bigger business so you can have a bigger life is the idea that raising your rates or making any changes in your business has to be hard and complicated, but it doesn't have to be. I'm here to challenge you to get curious about what's possible for your life and business if you expanded it to make more money.

When you decide that raising your rate isn't for you, you decide to keep yourself and your business small, and when you raise your rates to be in alignment with what you need to make and what you want to make, you expand your life and your business. This is exactly what you're going to learn during the live training I'm putting on called Raise Your Rate Live on October 10th, 11th, and 12th. Join and walk away knowing exactly how to raise your rate, and what your rate will be. 

I can't wait to coach you for those three days in my upcoming bootcamp, the Raise Your Rate Bootcamp, a live 3-day training from October 10th through October 12th at 6:30 pm central for $100 and you can sign up right now at Raise Your Rate Live.  

And enrollment for the Group Coaching Program will be from October 12th through October 21st. Join the waitlist now so you can be notified when the cart opens by clicking here. 

FEATURED ON THE SHOW —

• Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

You’ve probably had one of the following thoughts before - “once I hit fully booked, or once I start getting paid the rate that I want to get paid, or once I get that first client through the door, or once I hit that money goal, I'm finally going to feel relieved, proud, content and secure”.

From my own journey, and my observation of MFR therapists, I realize that it isn't the circumstance of more money, clients, or having a fully booked schedule that creates a feeling of security, contentment, or pride, it's your thought about the circumstance you are in and most importantly, it's your thought about yourself that can change your experience. 

Your lack of a healthy relationship with yourself is keeping you and your business smaller than you are capable of creating. If you want to thrive in all areas of your life, you must create a healthy relationship with yourself. And it’s not as easy as it sounds. Loving and accepting yourself for who you are, takes a lot of work. It’s a process that involves a great deal of self-reflection. But this work is essential. 

This is the work that I can help you with. If you need more support consider joining my upcoming bootcamp and group coaching program. The Raise Your Rate Bootcamp will be held as a live training from October 10th through October 12th and enrollment for the Group Coaching Program will be from October 12th through October 21st. I'm so excited to see you at bootcamp and then join the group where we take everything you hear on this podcast to the next level and apply it to your business. For more details and to register click here.

FEATURED ON THE SHOW —

• Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

When attempting to provide a client with the best treatment, it is important for you as the therapist to realize that you are offering a solution to a challenge or problem that is causing chronic pain and in many cases, the client is not aware of what is going on, they just want help to feel better.

So understanding your client's problem in a way that's almost better than they understand themselves is very important. If you can refocus on what the problem is that needs to be solved and what your process is for solving your client's problems, you are going to sell more MFR, become fully booked, and help people live pain-free lives. 

Listen in to learn more. 

FEATURED ON THE SHOW —

• Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

This episode is all about marketing and how you can get in front of your ideal clients using Search Engine Optimization (SEO) as a tool. SEO is used to optimize your online efforts by making sure there are keywords that your ideal client can identify with throughout your social presence so that Google knows when to refer you. 

So maybe you’ve heard that SEO can help drive traffic to your website and social accounts to get you higher rankings, but you aren’t really sure how it works or what areas to focus on. Our guest today, Brittany Herzberg, is an SEO copywriter who will give some insights on exactly how to do so. 

After building her thriving massage practice she realized that most of her clients chose her because of her website. This realization combined with her 15 years in the healthcare field, led her to start teaching others how to connect with their audience using their personalities, highlighting their client's experiences, and strategically using their client's words to talk to them, which created more clients.  

And great news, she's going to be a very special guest in my group coaching program this upcoming round. If you join, you will be one of the lucky people that is going to reap the benefits of learning about SEO copywriting directly from an expert.

Listen in as she shares how you can show up as the answer to a Googled question & find clients that feel like friends.

GUEST INFO  —

Brittany Herzberg, The SEO Copywriter

Podcast: The Simple and Smart SEO Show

Website: https://brittanyherzberg.com/ 

IG: https://www.instagram.com/b.here_/ 

LinkedIn: https://www.linkedin.com/in/brittany-herzberg-92422532/ 

Facebook: https://www.facebook.com/bheremassage/ 

Pinterest: https://www.pinterest.com/bheremassage/ 

Quiz: Create a personality-based SEO strategy for your holistic business!

SEO Cheatsheet: One-Stop SEO Cheat Sheet—best free SEO tool

AnswerThePublic: https://answerthepublic.com/ 

FEATURED ON THE SHOW —

Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h  

Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ 

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

As an MFR practitioner really understanding the results that you offer to best-fit clients and being able to clearly communicate these results makes it easier for them to, not necessarily know that they need MFR, but they know that they want the results that are being offered and that the value of those results is the perfect match for them. 

A great way to communicate this is in your copywriting by using the words, phrases, and sentences that your best-fit clients use to describe their problems, their desires, and the results they want. This is what will resonate with potential clients and give them what they need to feel that safety, confidence, and excitement to decide to embark on their pain-free journey with MFR as the modality and you as the therapist.

Our guest today, Miish Grixti, will share exactly how you can get this done. Miish is a copywriter coach who works with other life coaches, to help them find their best-fit clients and to help their best bit clients say yes to the offers that they are offering. 

Listen in as she guides you on how you can gain clarity around the value that you offer so that you can then confidently communicate it on your websites,  social media platforms, emails, and marketing materials across your practice to attract your best-fit clients and grow your MFR business.

GUEST INFO  —

Miish Grixti, Copywriting coach for life coaches

Website: https://www.miishgrixti.com/ 

IG: https://www.instagram.com/miishgrixti/

FEATURED ON THE SHOW —

Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw

Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h  

Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ 

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! 

Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.