How do we unlock the real promise of AI in construction and design?

Recorded live at Autodesk University 2025 in Nashville, this conversation with Dara Treseder, CMO of Autodesk, explores the importance of good technology paired with the right culture to allow innovation to thrive. When AI’s potential meets human ingenuity inside the right environment, that’s where the magic happens. It’s a rising tide that lifts all boats, accelerating opportunities, resilience, and impact across the industry.

Dara Treseder is the Chief Marketing Officer of Autodesk, where she leads global marketing, brand, and customer engagement. Named one of the world’s most influential CMOs, Dara has a track record of helping organizations harness technology, culture, and creativity to drive impact. At Autodesk, she champions opportunities for customers to embrace AI, adapt to change, and model the future with confidence and purpose.

We’ve officially crossed the line where AI is no longer just a buzzword—it’s showing up in real workflows, saving time, and driving better decisions on the jobsite. The winners will be those who don’t treat AI as “just another cool technology” but as a tool to solve real customer problems. The pace of change over the last six months proves this isn’t optional—it’s here to stay.

The construction industry has no time for hype cycles. What resonates are real customer stories and tangible outcomes. By rooting messaging in authenticity, showing how real companies achieve results—leaders build the trust that’s necessary for change. True influence comes from proving value, not promoting features.

Adopting new technology isn’t just about tools—it’s about creating a culture where people feel safe to take risks and try new approaches. Change is hard because most people fear it will make things worse. Leaders need to model trust, create psychological safety, and show that innovation makes life easier, not harder. That’s the culture where real transformation happens.

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