The Buzz 1: “The science of social selling actually originated from academia. In a 2009 paper…'The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context,' researchers concluded that a purchase is more likely to take place when the buyer and seller happen to share things in common…sales practitioners began putting the science into practice and thus became the ‘social selling’ approach.” [Tony Restell, social-hire.com] The Buzz 2: “To stand out today, you must be original…add your own story to your content. There is only one you.” [Mark Schaefer, Schaefer Marketing Solutions] The Buzz 3: “Success on social media platforms, including LinkedIn, relies on your ability to make true connections… build relationships.” [Kim Garst, KG Enterprises] The Buzz 4: “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” [Amy Jo Martin, Author: Renegades Write the Rules] We’ll ask Steve Watt, DeJuan Brown, Ashley Coghill and Darren McKee for their take on The Future of Business Social Selling: Crickets or Ca-Ching?