Adam, Joanna, and Zach discuss the baffling comments from the managing director of Bollinger about the future of Champagne being still Pinot Noir and vineyard-designate sparkling wines. Could this approach, which flies in the face of Champagne's tradition branding, actually work? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Adam is reading: Meet The Beverage Directors Behind NYC’s New Wave of Korean Fine-Dining Restaurants

Zach is reading: What’s Actually Inside the ‘World’s Oldest Scotch’ Bottles? Auctioneers Aren’t Completely Sure

Joanna is reading: Loved at Home, Ignored Abroad: Why European Whiskey Drinkers Aren’t Buying the Bourbon Hype

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