The buzz: Hard to imagine, but not so long ago, products and services were sold in the physical world and salespeople were the go-to experts before a sale. Remember being invited to coffee or lunch by a salesperson? But consumer habits change, often due to technology. Over the past few years, social selling has gained the attention of sales professionals. With nearly 3.6B people now using social media worldwide, and consumers now 5 times more reliant on digital content than in the early 2,000’s, the digital space is here to stay. Social selling is defined as when salespeople use social media to interact directly and build trust with target audiences until prospects are ready to buy a service or product. [digitalmarketinginstitute.com, statista.com, businesswire.com] We’ll ask Jason Taylor at Grapevine6, Julio Viskovich at NexLevel Sales, Chris Diskin at TIAA and Brandon Bornancin at Seamless.AI for their take on The Future of Digital Selling: Coming to Your Favorite Social Media.